America’s fourth oldest university press today became the latest in a string of prestigious organizations that have chosen to manage, distribute and sell electronic versions of their books and other content using Tizra's highly flexible web publishing platform. Great validation for the idea that, in an era of commodity content, some publishers really understand value of their brands, and are taking steps to extend and build on them.
Update: New Session Added.
Join us for a live webinar, Friday, May 21 at 1pm EDT
If you own valuable content, there's a dizzying proliferation of new ways to sell and otherwise distribute it electronically...from downloadable Apps, to embeddable widgets to expensive custom XML-based websites. All have their tradeoffs, but at Tizra, we think there's one factor that, more than any other, should guide your long-term strategy:
Does it build your brand?
Brands aren't just colors and logos. Brands are what happens when publishers deliver content that readers believe in visit after visit, and build audiences that authors want to reach.
Our software sits quietly in the background, helping some of the most respected organizations in the world promote, sell and deliver their own electronic content under their own names. In the process, we're helping to ensure a bright future for credible, content-based brands. We'd welcome the opportunity to show how we can do that for yours.
Session begins Friday, May 21 at 1pm EDT.
Contrary to our recent post, we do not actually believe Apple intended the iPad as a Tizra viewer. For all the talk of Apps and iBooks, the iPad's real significance is that it does a better job than anything we've yet seen of lowering barriers to using the web.
You don't have to wait for it to boot up, it doesn't need to be recharged all the time, is small enough to keep on you most of the time, but is big enough that you don't have to squint or scroll too much when reading and can fit enough of your fingers on it to type reasonably well. Plus its touchscreen is intuitive enough and response is fast enough that you don't lose your train of thought while getting from one place to another. As Tim Bray says, "speed is a feature."
All these things come together to create something that enables us to work the web—with all its incredible power to inform and facilitate interaction—into more and more of the corners of our lives where it didn't fit before. Those places where there would be that awkward pause in the conversation while you stooped and moused around on your laptop to find that thing you wanted to show someone. Those places where people would say "yeah, but you can't use it while you're…[under the hood of your car, out in the field with a client, lying on a scaffold under the Sistine ceiling, etc.]"
We're still not ready to take it into the bathtub, but this is just the beginning. Apple's done a great job of finally making the idea of a tablet computer real and practical. Others will follow, and who knows how long it'll be before people think WWW stands for Works When Wet?
We were in line with everyone else at the Apple Store this morning, eager to see how the sites our customers have built on Tizra would look on the iPad's web browser. The verdict? Fast, easy and beautiful. A great new way to search and access content on Tizra-powered sites (and anywhere else on the web).
Browser thumbnails present a smörgåsbord of Tizra-powered sites.
An appetizing page from eat.shop sf bay area.
Search results on the Rhode Island Economic Development Corporation's Tizra site.
As always, Tizra's search takes you direct to the exact page of the document you're looking for.
Think back to the summer of 2007. The first iPhones are just hitting the stores. Kindle is still a gleam in Jeff Bezos' eye. And in the words of Publishers Weekly, "a festival of practical geekery" is taking place in San Jose, CA.
That festival was the first Tools of Change for Publishing conference. We were there, of course. And while comparatively small, it was the largest gathering we'd found of people who cared as much as we did about the transition from print to digital books.
That's still true today, which is why I'm excited to be on the floor of ToC 2010 as I write this. The show's a lot bigger now, and has spread beyond its geeky roots to focus on seismic shifts we're all aware of…the explosion of handheld devices, social software and changes in the ways all of us find and use information.
We believe change is not only good, it's constant, and we're looking forward to what comes next.
You may have read that Rhode Island's making a serious push to establish itself as a hub of innovation and economic growth in the green energy sector. At the core of this effort is a document called "A Roadmap for Advancing the Green Economy in Rhode Island," which was unveiled today by Governor Carcieri, Senate President Paiva Weed and RIEDC Executive Director Stokes at an invitation-only event keynoted by retired Army Gen. Wesley Clark.
Perhaps less well known is the fact that the Rhode Island Economic Development Corporation tapped Tizra to deliver the document, which can be found on their website at…
It's a great example of how an organization can simultaneously provide faster and easier access to information, while simultaneously fostering local economic development, and preserving natural resources that might otherwise go into printing hundreds of copies of the document. Or for all you P-Bruins fans, you could call, it a hat-trick—three goals scored by the RIEDC!
Duh. But with Apple's anticipated Tablet [Update: iPad!], Google's Nexus One phone and any number of other shiny objects to distract us, it's easy to forget that even the most massively successful of these platforms—the iPhone—has maybe 60 million users, whereas the web has about 1 billion.
Maybe this is why the Nexus One's tagline is "web meets phone," and why even though few really know what capabilities Apple's long-rumored tablet will have, it's a safe bet it will feature a great web browser just like the iPhone does.
The simple reason is that the web is simply too big for even the biggest device makers to ignore.
Which is very good news for those of us looking for the best ways to reach large audiences with digital content. The fact that all these great companies are coming out with more great devices just means more ways for users to access the content we serve.
As long as open web standards prevail, those of us who stick with them don't really have a horse in this race. In fact, just the fact that there is a race means we win.