A Postcard from Tools of Change

Think back to the summer of 2007. The first iPhones are just hitting the stores. Kindle is still a gleam in Jeff Bezos' eye. And in the words of Publishers Weekly, "a festival of practical geekery" is taking place in San Jose, CA.

That festival was the first Tools of Change for Publishing conference. We were there, of course. And while comparatively small, it was the largest gathering we'd found of people who cared as much as we did about the transition from print to digital books.

That's still true today, which is why I'm excited to be on the floor of ToC 2010 as I write this. The show's a lot bigger now, and has spread beyond its geeky roots to focus on seismic shifts we're all aware of…the explosion of handheld devices, social software and changes in the ways all of us find and use information.

If you're here, come see us. We'll be in booth 114 with our partners Digital Divide Data, and you can always reach us via our contact form. If you're not here, we'll be posting updates on Twitter:

http://twitter.com/tizra

We believe change is not only good, it's constant, and we're looking forward to what comes next.

Comments

Free Webinar: How to get off the mult-format content treadmill

Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter? Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience. In 30 minutes you will learn... How to broadcast and curate mixed media types for maximum impact. How to categorize content for ease of use and maintenance. How a well-tuned search can reveal hidden gems. REGISTER NOW!

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET . The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click To Re

Customer Coolness: Selling Ebooks by the Chapter, Download & Web Subscription All at Once

Sometimes a customer uses our software so well all we can do is gape and point. (Actually, it's been happening quite a lot lately.) Example: The way Columbia University Press has neatly exploited Tizra features to turn simple PDF files into a whole range of ebook products, including... Web-only subscriptions of various durations. Full book download/web combos. Single chapter download/web combos. A reader who just wants to answer quick questions about, say, how the concept of Strategic Innovation applies to Bill Gates, could just buy a chapter and browse it immediately online. Someone with a deep interest in the topic could buy the right to download the whole book, load it into their ereader and take it with them on the road. Tizra's supported these kinds of options—and a lot of others—for some time, but it takes design and copywriting flare to present them in ways users can quickly make sense of. We think the paywall page below does it really nicely. Typical C

Tizra Blog

Search This Blog