Tizra Blog

Update: New Session Added. Join us for a live webinar , Friday, May 21 at 1pm EDT If you own valuable content, there's a dizzying proliferation of new ways to sell and otherwise distribute it electronically...from downloadable Apps, to embeddable widgets to expensive custom XML-based websites. All have their tradeoffs, but at Tizra, we think there's one factor that, more than any other, should guide your long-term strategy: Does it build your brand? Brands aren't just colors and logos. Brands are what happens when publishers deliver content that readers believe in visit after visit, and build audiences that authors want to reach. Like Joe Esposito, we believe in the power of publisher brands . And we agree with Mike Shatzkin that the publishing brands of the future are being built right now on the web . Our software sits quietly in the background, helping some of the most respected organizations in the world promote, sell and deliver their own electronic ...

Exploiting Tizra's iPhone compatibility is one topic on the webinar agenda. When MIT Press launched CISnet just over a year ago, they were trying something radical: Creating a custom ebook site without investing in custom software and without expensive content conversion. The result was in the words of revered computer science professor Hal Abelson, "a treasure." Now MIT Press has very kindly agreed to share some of what they've learned from their experience developing CISnet on the Tizra platform, and some of their ideas for future expansion. Join MIT Press Editorial Director Gita Manaktala, and Digital Publishing Manager Jake Furbush for a free webinar… Tuesday, October 27 at 3pm EDT Space is limited. Reserve your seat now! We look forward to a fascinating discussion.