Skip to main content

Webinar: Why not Use Your Content to Build YOUR Brand?

Update: New Session Added.

Join us for a live webinar, Friday, May 21 at 1pm EDT

If you own valuable content, there's a dizzying proliferation of new ways to sell and otherwise distribute it electronically...from downloadable Apps, to embeddable widgets to expensive custom XML-based websites. All have their tradeoffs, but at Tizra, we think there's one factor that, more than any other, should guide your long-term strategy:

Does it build your brand?

Brands aren't just colors and logos. Brands are what happens when publishers deliver content that readers believe in visit after visit, and build audiences that authors want to reach.

Like Joe Esposito, we believe in the power of publisher brands. And we agree with Mike Shatzkin that the publishing brands of the future are being built right now on the web.

Our software sits quietly in the background, helping some of the most respected organizations in the world promote, sell and deliver their own electronic content under their own names. In the process, we're helping to ensure a bright future for credible, content-based brands. We'd welcome the opportunity to show how we can do that for yours.

Session begins Friday, May 21 at 1pm EDT.

Comments

Popular posts from this blog

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at  Scribe  did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Tools of Change 2013

Tizra is thrilled to once again be exhibiting at the Tools of Change for Publishers Conference, February 12-14, 2013.  Please  visit us at booth TT 7 . Also, feel free to take advantage of our exhibitor discount, by  registering  with this Discount Code:  TIZRA25. ToC has always been a great event for Tizra. We were there the first time the event was held in 2007.  And just a couple of months ago, we were recognized by conference chair Joe Wikert as a tool that empowers publishers to reach readers directly. We love being surrounded by incredibly smart people who share our passion for the world of digital publishing. And what a world it's become! The population of e-book readers is growing. In the past year, the number of those who read e-books increased from 16% to 23% . And this move toward e-book reading coincides with an increase in ownership of tablets and other electronic book reading devices, growing from 18% to 33% . Digital publishing ...

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a  Webcast Friday, December 15 at 1pm ET . The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click T...