Webinar: Why not Use Your Content to Build YOUR Brand?

Join us for a live webinar, Friday, May 21 at 1pm EDT

If you own valuable content, there's a dizzying proliferation of new ways to sell and otherwise distribute it electronically...from downloadable Apps, to embeddable widgets to expensive custom XML-based websites. All have their tradeoffs, but at Tizra, we think there's one factor that, more than any other, should guide your long-term strategy:

Does it build your brand?

Brands aren't just colors and logos. Brands are what happens when publishers deliver content that readers believe in visit after visit, and build audiences that authors want to reach.

Like Joe Esposito, we believe in the power of publisher brands. And we agree with Mike Shatzkin that the publishing brands of the future are being built right now on the web.

Our software sits quietly in the background, helping some of the most respected organizations in the world promote, sell and deliver their own electronic content under their own names. In the process, we're helping to ensure a bright future for credible, content-based brands. We'd welcome the opportunity to show how we can do that for yours.

Session begins Friday, May 21 at 1pm EDT.

Comments

AppGap: Tizra more than just a "great tool for content sellers"

Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .

Case Study: ARL Walks the Walk on Accessible Content

The Association of Research Libraries (ARL) provides leadership in public and information policy to 125 research and academic libraries in the U.S. and Canada. A few years ago, in an effort to increase community engagement and reduce costs, ARL made the move from print to digital publications using the Tizra platform. "Our goal was not just to go e-only, but to get there with enhanced functionality," said Publications Program Officer Lee Anne George. When evaluating digital publishing platforms, ARL had some critical requirements including: Support for existing publication formats A full e-commerce platform supporting both free and paid content, as well as password- and IP-authenticated access for individual users or entire organizations Mobile responsive design support Full-text searching including relevancy ranking and linking to specific pages in search and social sharing Support for ARL's digital accessibility mandates After extensive testing, incl

Technical Podcasts

If there is something the web as surely changed, it was the way that software engineers need to work. It is now a crucial aspect of our work to be able draw from the huge internet knowledge base out there in an efficient way to get to the right answers. Part of that information extraction is related to the keeping-up-to-date effort that every developer is required to accomplish to continue to be productive. While previous a software engineer could rely mostly on print material, nowadays we need to rely as well on content available on the net. Podcasts are such a source that can bring an amazing amount of information to the mix of knowledge one needs these days. If you are a software engineer and have not jumped into the podcast wagon yet, I suggest you do so. Here is a list some technical podcasts that we hear at Tizra: The Java Posse : a fantastic podcast on Java development. Containing news info update, analysis of tools, overall software development discussions. Software as She Dev

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