Webinar: Why not Use Your Content to Build YOUR Brand?

Join us for a live webinar, Friday, May 21 at 1pm EDT

If you own valuable content, there's a dizzying proliferation of new ways to sell and otherwise distribute it electronically...from downloadable Apps, to embeddable widgets to expensive custom XML-based websites. All have their tradeoffs, but at Tizra, we think there's one factor that, more than any other, should guide your long-term strategy:

Does it build your brand?

Brands aren't just colors and logos. Brands are what happens when publishers deliver content that readers believe in visit after visit, and build audiences that authors want to reach.

Like Joe Esposito, we believe in the power of publisher brands. And we agree with Mike Shatzkin that the publishing brands of the future are being built right now on the web.

Our software sits quietly in the background, helping some of the most respected organizations in the world promote, sell and deliver their own electronic content under their own names. In the process, we're helping to ensure a bright future for credible, content-based brands. We'd welcome the opportunity to show how we can do that for yours.

Session begins Friday, May 21 at 1pm EDT.

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Technical Podcasts

If there is something the web as surely changed, it was the way that software engineers need to work. It is now a crucial aspect of our work to be able draw from the huge internet knowledge base out there in an efficient way to get to the right answers. Part of that information extraction is related to the keeping-up-to-date effort that every developer is required to accomplish to continue to be productive. While previous a software engineer could rely mostly on print material, nowadays we need to rely as well on content available on the net. Podcasts are such a source that can bring an amazing amount of information to the mix of knowledge one needs these days. If you are a software engineer and have not jumped into the podcast wagon yet, I suggest you do so. Here is a list some technical podcasts that we hear at Tizra: The Java Posse : a fantastic podcast on Java development. Containing news info update, analysis of tools, overall software development discussions. Software as She Dev...

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra! Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at Scribe did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

The importance of continuous integration

Leading a team of developers in the effort of building a robust, quality software product should involve the establishment of some process and tools to assist the team effort and serve as a safety net for the errors of getting people to work together. Continuous integration is, I believe, a crucial element of that process. Introduced by Martin Fowler and Matt Foemmel (see article Continuous Integration ), continuous integration establishes the practice of frequent integration of work developed by the several team members verified by automated build and testing of integrated code within a clean sandbox. This practice is valuable for several reasons: It promotes the development of a clear process of building/deployment independent of any specificity of developer's platforms. Code that exists on a single platform only is bound to become dependent on specific aspects of that platform without anyone really noticing the dependencies until trying to port to other platforms. The existence ...

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