What's Bigger than Amazon, Google, Microsoft & Apple?

The web.

Duh. But with Apple's anticipated Tablet [Update: iPad!], Google's Nexus One phone and any number of other shiny objects to distract us, it's easy to forget that even the most massively successful of these platforms—the iPhone—has maybe 60 million users, whereas the web has about 1 billion.

Maybe this is why the Nexus One's tagline is "web meets phone," and why even though few really know what capabilities Apple's long-rumored tablet will have, it's a safe bet it will feature a great web browser just like the iPhone does.

The simple reason is that the web is simply too big for even the biggest device makers to ignore.

Which is very good news for those of us looking for the best ways to reach large audiences with digital content. The fact that all these great companies are coming out with more great devices just means more ways for users to access the content we serve.

As long as open web standards prevail, those of us who stick with them don't really have a horse in this race. In fact, just the fact that there is a race means we win.

Comments

Tizra Upgrade Provides a Crisper, More Interactive E-Reading Experience

In the print world, when you think about a reader’s user experience, you consider factors like the size and weight of a book, paper quality, typeface, layout and design. Moving to digital, some of these factors still hold true, but others are replaced with concerns such as speed, intuitive controls, cross-platform compatibility, plus as with any human interface, a host of intangibles. We’re always working to make the Tizra reading experience crisper, easier, and less distracting, because happier readers mean happier publishers. Tizra reader upgrade makes it easy to enhance content with interactive lightbox effects. The update builds on Tizra’s ability to provide usability and compatibility across all the most popular web browsers and viewing devices, and is now available to all Tizra customers. Enhancements include: Speed -- e-reading should be as crisp, fast and simple as turning a page. Your readers are not going to tolerate delays waiting for cont...

Make Your Own Marketing Widgets!

How LAB-AIDS is using the new widgets . Tizra now offers a Widget viewing mode that lets you embed your content in just about any standard web page just by inserting a little blob of HTML code. It's great for letting users "leaf through" samples of your content without interrupting what they're doing...whether that's perusing your online book catalog, reading a review, or as you'll see below, enjoying a fascinating blog post like this! It enables you to disseminate promotional samples widely via viral or conventional marketing campaigns, and to make the online shopping and buying experience as seamless and integrated as possible. For example, say you were a well-known Tizra customer like LAB-AIDS . You could give bloggers a simple snippet of code that would let them show their readers a thumbnail-sized sample of one of your beautiful books like this... All that's needed to embed the above sample is a little blob of code like this... <iframe s...

The Best Freaking Web Browsing Machine Ever

Contrary to our recent post, we do not actually believe Apple intended the iPad as a Tizra viewer . For all the talk of Apps and iBooks, the iPad's real significance is that it does a better job than anything we've yet seen of lowering barriers to using the web. You don't have to wait for it to boot up, it doesn't need to be recharged all the time, is small enough to keep on you most of the time, but is big enough that you don't have to squint or scroll too much when reading and can fit enough of your fingers on it to type reasonably well. Plus its touchscreen is intuitive enough and response is fast enough that you don't lose your train of thought while getting from one place to another. As Tim Bray says, " speed is a feature ." All these things come together to create something that enables us to work the web—with all its incredible power to inform and facilitate interaction—into more and more of the corners of our lives where it didn't ...

Tizra Blog

Search This Blog