Continuing the Sisyphean task of trying to blog as fast as Tizra is upgraded, today's Feature Frenzy covers the new Sampling License, which as the name suggests, makes it much easier to give away precisely those chunks of content that advance your marketing mission...while keeping the rest behind the paywall or otherwise off limits. The sampling license is ideal for promotional strategies like... Using one content format to promote another — Say you want users to have free access to a web-only version of your content, but to charge them for the convenience of a version they can download, print, or load into their iPad or other ereader. Or maybe you want to charge for video, or other multimedia extras. Metered paywall — Gives users free rein to sample whatever parts of your content interest them, but limits the total number of pages they can view. With the Sampling License, you can achieve an effect similar to what publications like the The New York Times are planning (
Updates from the world of direct digital publishing.