After decades in which it's seemed that all kinds of business tasks were inexorably moving offshore in pursuit of lower labor costs, publications like the Harvard Business Review and The Atlantic have begun to note a swing in the opposite direction. “Insourcing” and “onshoring” are becoming buzzwords as manufacturers start to bring at least some kinds of jobs back in house. The reasons are many, but key among them are the agility and time-to-market benefits of bringing most product development functions together under one roof.
We’re seeing the same thing in digital publishing, and if you think about it, it makes perfect sense. Digital publishing is growing and changing as rapidly as any business, and at the same time, most publishing organizations now understand digital to be a core strategic activity essential to their future.
No longer is digital publishing primarily about shipping large backlists out for content conversion, or similar tasks that it has historically made…
We’re seeing the same thing in digital publishing, and if you think about it, it makes perfect sense. Digital publishing is growing and changing as rapidly as any business, and at the same time, most publishing organizations now understand digital to be a core strategic activity essential to their future.
No longer is digital publishing primarily about shipping large backlists out for content conversion, or similar tasks that it has historically made…