Tizra Blog

We recently came across the post, " Digital marketing scales and that could create new opportunities for capable publishers " by Mike Shatzkin of The Idea Logical Company While written with trade publishers in mind, it has some good news and helpful takeaways for niche-market, mission-driven publishers -- especially those who are Tizra users. The post puts a spotlight on publisher Open Road Integrated Media's success with discount pricing and vertically-focused digital marketing campaigns, and their continuing expansion as a marketing services provider for competitive publishers. Open Road offers those competing publishers visibility for their niche titles in its highly target-marketed newsletters, reaching an ever increasing number of niche readers. In a win-win arrangement, those publishers reach more potential readers, and Open Road is able to share news about additional relevant titles - making their newsletters even more valuable for the readers. Open Road...

Why has this gathering of digital publishing mavens expanded beyond its origins as a simple software user conference?  Following is a brief Q&A with Tizra's founders. Why did decide to put on a user conference… and why have you kept at it? We'd been to a ton of publishing conferences, and felt they were light on the central know-how needed to build direct connections with audiences. If you think about it, that's exactly what our customers do day in and day out, and we felt there was the opportunity to do something that would not only help people to use Tizra more effectively, but would help them to be better publishers. So we put the idea out there and got a very encouraging response. More important, the reviews AFTER the first conference were unanimously positive. Every single person who went said they’d do it again. In the second year, more than twice as many organizations participated, and we got similar reviews. That told us it wasn’t a fluke. So now th...

“Tizra’s support for cutting-edge web design was a key factor in our decision. They enabled us to achieve a modern, mobile-first user experience that fits our profile as a technology leader.” --Troy Martin, VP Operations, ABC-CLIO Tizra API's enabled complex, faceted search. With more than 8,000 eBooks already published, and a steady flow of 30-40 new releases every month, ABC-CLIO was well established as a leader in digital publishing. But their homegrown eBook platform wasn't keeping pace. They knew they were in a race to meet increasingly high user expectations, particularly as content consumption shifted to tablets and mobile devices. Initially, they considered leveraging their own outstanding in-house technology team to rebuild the site, but careful financial analysis revealed they'd get better value if they went outside. After surveying a field of 13 vendors they decided on Tizra .  Key factors included... Support for advanced, mobile-first d...

The American Society of Association Executives (ASAE), recently published an article called " What Keeps Healthcare Association Executives Up at Night? ", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including... Associations need to identify non-dues revenue models Members are looking for healthcare associations to provide answers and information Associations have a critical need to for assistance in curating healthcare-related information and delivering it to members. Associations need agility to respond to a changing healthcare landscape that is difficult to predict. These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons , International Association for the Study of Pain and American Society of Health System Pharmacists .  With tools l...

"In the first few weeks on the Tizra platform, we have already sold more than the entire previous quarter, plus we aren't sharing our revenue anymore." —Dean Manke, VP, Marketing & Sales, ASHP When the American Society of Health-System Pharmacists (ASHP) got tired of sharing ebook revenue with its offshore epublishing vendor, it looked for a way to take greater control of its digital content publishing and sales. This search led to Tizra. A critical factor behind the move was the need to achieve a seamless single sign-on integration with ASHP's existing Personify association management system, so that users would no longer have to juggle multiple usernames and passwords. Additional requirements included: Simple, intuitive user interfaces for readers… and ASHP publishing staff. An affordable solution that eliminated revenue sharing. Support for a wide range of sales models, including institutional sales, print/digital bundles, and flexible market...

Launching today, THE DIGITAL EINSTEIN PAPERS is a publicly available website of the collected and translated papers of Albert Einstein that allows readers to explore the writings of the world’s most famous scientist as never before. FOR IMMEDIATE RELEASE [ PDF Version ] Princeton, NJ – December 5, 2014 – Princeton University Press, in partnership with Tizra, Hebrew University of Jerusalem, and California Institute of Technology, announces the launch of THE DIGITAL EINSTEIN PAPERS ( http://einsteinpapers.press.princeton.edu ). This unique, authoritative resource provides full public access to the translated and annotated writings of the most influential scientist of the twentieth century: Albert Einstein. “Princeton University Press has a long history of publishing books by and about Albert Einstein, including the incredible work found in The Collected Papers of Albert Einstein,” said Peter Dougherty, director of Princeton University Press. “We are delighted to make these t...

A while back, we announced a partnership with ReadSpeaker, a leading provider of text-to-speech software. We're really excited to see how our customers have been using the capability to make their ebooks and other content more accessible to users with vision impairments and other handicaps… as well as more engaging for all kinds of users. Check out what Gibbs Smith is doing with their history textbooks in the video below, and request a demo if you'd like to learn more about how they did it.