A while back, we announced a partnership with ReadSpeaker, a leading provider of text-to-speech software. We're really excited to see how our customers have been using the capability to make their ebooks and other content more accessible to users with vision impairments and other handicaps… as well as more engaging for all kinds of users. Check out what Gibbs Smith is doing with their history textbooks in the video below, and request a demo if you'd like to learn more about how they did it.
Targeted promotions and content bundle upsells are two ideas to test in optimizing sales. This is the third in a series of blog posts based on our webcast, "10 Factors to Consider when Developing your Digital Publishing Strategy." You can still watch it in its entirety here: So far we have talked about the importance of understanding your audience and whether or not to sell direct . Today, we investigate the various monetization strategies publishers utilize. The entire publishing industry has been experimenting with pricing and delivery models, from the Netflix-like subscription services offered by Oyster and Scribd, to bundling of ebooks with print editions, to chapter-at-a-time sales and more. Yet no single pricing model has emerged. What does that tell publishers? It means that you need the flexibility to experiment with your pricing strategy and adapt quickly to market fluctuations and demands. You will need a commerce and delivery...
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