Skip to main content

Case Study: ABC-CLIO Upgrades to a Mobile-First eBook Site... While Keeping an Eye on Value

By

“Tizra’s support for cutting-edge web design was a key factor in our decision. They enabled us to achieve a modern, mobile-first user experience that fits our profile as a technology leader.”
--Troy Martin, VP Operations, ABC-CLIO
Download the Case Study

Tizra API's enabled complex, faceted search.
With more than 8,000 eBooks already published, and a steady flow of 30-40 new releases every month, ABC-CLIO was well established as a leader in digital publishing. But their homegrown eBook platform wasn't keeping pace. They knew they were in a race to meet increasingly high user expectations, particularly as content consumption shifted to tablets and mobile devices.

Initially, they considered leveraging their own outstanding in-house technology team to rebuild the site, but careful financial analysis revealed they'd get better value if they went outside.

After surveying a field of 13 vendors they decided on Tizra.  Key factors included...
  • Support for advanced, mobile-first design using the latest responsive frameworks and techqniques.
  • High-performance, easy-to-use search, with the ability to filter large numbers of results.
  • Easily customized interfaces that marketing and editorial staff could update without help.
  • Single sign-on integration, enabling ABC-CLIO to leverage existing infrastructure and providing users with the ability to access all ABC-CLIO products seamlessly with one set of credentials.
  • Ability to automate content loading and updates from their existing distribution partner (Ingram CoreSource).
  • A preview widget so they could embed samples from their eBooks in their online catalog and other web pages.
Tizra's deployment team collaborated closely with ABC-CLIO to ensure the Tizra platform was configured and branded to ABC-CLIO requirements. Now live, the new site is a seamless extension of ABC-CLIO's brand identity and a faithful reflection of their reputation for technology leadership.

 “I’m very happy with where we ended up,” says Martin. “Tizra enabled us to take leaps forward in meeting our users’ high expectations.”

Want to learn more? Read the full case study.
Labels:

Comments

Post a Comment

Popular posts from this blog

Free Webinar: How to get off the mult-format content treadmill

By
Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter? Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience. In 30 minutes you will learn... How to broadcast and curate mixed media types for maximum impact. How to categorize content for ease of use and maintenance. How a well-tuned search can reveal hidden gems. REGISTER NOW!
Post a Comment
Read more

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

By
They say you should "meet your customers where they are." Well, for Tizra 's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right. The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were loo...
Post a Comment
Read more

How the American Dental Association Moved Beyond DRM

By
The American Dental Association has been publishing books, brochures and other materials to help members stay current and manage their practices for more than a century, and now generates about $10 million in sales and licensing revenue from these products. The ADA migrated to Tizra this year after a rigorous RFP process, driven primarily by frustration with their previous digital publication solution, which relied on proprietary digital rights management (DRM) technology. Under the previous digital publication solution, users were required to download special software to view the publications, which caused user complaints, and the DRM solution was unable to handle video and other supplements that went along with the publications, meaning ADA had to rely on cumbersome delivery mechanisms like CD-ROMs and flash drives. Working with Tizra, ADA has not only eliminated these issues, they have gained the flexibility to pursue complex business models like group sales to large practice...
Post a Comment
Read more