Skip to main content

Case Study: ASHP Revs up Ebook Sales by Switching to Tizra

"In the first few weeks on the Tizra platform, we have already sold more than the entire previous quarter, plus we aren't sharing our revenue anymore."
—Dean Manke, VP, Marketing & Sales, ASHP
When the American Society of Health-System Pharmacists (ASHP) got tired of sharing ebook revenue with its offshore epublishing vendor, it looked for a way to take greater control of its digital content publishing and sales. This search led to Tizra.

A critical factor behind the move was the need to achieve a seamless single sign-on integration with ASHP's existing Personify association management system, so that users would no longer have to juggle multiple usernames and passwords.

Additional requirements included:
  • Simple, intuitive user interfaces for readers… and ASHP publishing staff.
  • An affordable solution that eliminated revenue sharing.
  • Support for a wide range of sales models, including institutional sales, print/digital bundles, and flexible marketing promotions.
  • Superb customer service that eliminated the time-zone and other communication challenges of dealing with offshore support staff.
Tizra not only met these requirements, but did so on the tight schedule required to have ASHP up and running in time for its annual meeting.

"Not only did we have a new ebook site to show members, but we were able to start making sales at the meeting," says Manke.

In addition, ASHP now has hands-on control over the publishing process, provides users with a clean, custom-branded ebook experience, offers a single sign-on across its web presence, and is even able to get ebooks to market faster to coincide with—or even precede—the launch of print editions.  Download the case study to get the full story.


Comments

Popular posts from this blog

Princeton University Press Partners with Tizra to Take Einstein Papers Online

Unprecedented project will make nearly 30 volumes of Albert Einstein's papers available throughout the world. October 9, 2013 (Providence, RI) -- Princeton University Press has selected Tizra as the digital publishing platform it will use to make The Collected Papers of Albert Einstein available online.  One of the most ambitious publishing ventures ever undertaken in the documentation of the history of science, The Collected Papers will ultimately comprise more than 14,000 papers selected from all phases of Einstein's career and fill nearly 30 volumes. The online version hosted by Tizra will provide easy, searchable access to the full archive, and will offer features including: Powerful, bilingual search, with page-specific search results. Links between German text and corresponding English translations. Persistent, page-specific URLs to facilitate citation, referencing and discussion. Easy online viewing in all common web browsers, including those on the most p...

The Best Freaking Web Browsing Machine Ever

Contrary to our recent post, we do not actually believe Apple intended the iPad as a Tizra viewer . For all the talk of Apps and iBooks, the iPad's real significance is that it does a better job than anything we've yet seen of lowering barriers to using the web. You don't have to wait for it to boot up, it doesn't need to be recharged all the time, is small enough to keep on you most of the time, but is big enough that you don't have to squint or scroll too much when reading and can fit enough of your fingers on it to type reasonably well. Plus its touchscreen is intuitive enough and response is fast enough that you don't lose your train of thought while getting from one place to another. As Tim Bray says, " speed is a feature ." All these things come together to create something that enables us to work the web—with all its incredible power to inform and facilitate interaction—into more and more of the corners of our lives where it didn't ...