Skip to main content

Case Study: ASHP Revs up Ebook Sales by Switching to Tizra

"In the first few weeks on the Tizra platform, we have already sold more than the entire previous quarter, plus we aren't sharing our revenue anymore."
—Dean Manke, VP, Marketing & Sales, ASHP
When the American Society of Health-System Pharmacists (ASHP) got tired of sharing ebook revenue with its offshore epublishing vendor, it looked for a way to take greater control of its digital content publishing and sales. This search led to Tizra.

A critical factor behind the move was the need to achieve a seamless single sign-on integration with ASHP's existing Personify association management system, so that users would no longer have to juggle multiple usernames and passwords.

Additional requirements included:
  • Simple, intuitive user interfaces for readers… and ASHP publishing staff.
  • An affordable solution that eliminated revenue sharing.
  • Support for a wide range of sales models, including institutional sales, print/digital bundles, and flexible marketing promotions.
  • Superb customer service that eliminated the time-zone and other communication challenges of dealing with offshore support staff.
Tizra not only met these requirements, but did so on the tight schedule required to have ASHP up and running in time for its annual meeting.

"Not only did we have a new ebook site to show members, but we were able to start making sales at the meeting," says Manke.

In addition, ASHP now has hands-on control over the publishing process, provides users with a clean, custom-branded ebook experience, offers a single sign-on across its web presence, and is even able to get ebooks to market faster to coincide with—or even precede—the launch of print editions.  Download the case study to get the full story.


Comments

Popular posts from this blog

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right.

The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were looking fo…

Tizra's new Search is a CODiE Finalist

We're thrilled to announce that the new search feature we originally developed for the Einstein Papers Project has been named a finalist in the 2018 CODiE awards.  The CODiEs have been around for 30 years, and are the software and information industry's only peer-recognized awards program. It's wonderful to see all the hard work recognized in this way!
Just as exciting this powerful new content discovery tool is now available for use on all kinds of documents--from scholarly and professional to scientific and technical--through Tizra's new QuickStart option.  Learn more.



How Big Is the iPad Opportunity? Let's Look at the Stats

We recently took a closer look at the analytics for publications delivered through Tizra, and were not surprised to see that mobile usage continues to rise sharply. But what did surprise us was just how quickly one particular mobile device—the iPad—is driving a fundamental change in the way people consume content.

Apple's iOS mobile operating system is now second only to Windows in popularity, mostly because of the rapid rise in iPad use. Compared to a year ago, iPad traffic is up 277 percent, and now represents 21 percent of total user sessions on Tizra-powered sites.

It's hard to think of a better opportunity for publishers of eBooks and other long-form content.  If you'd like to know more about how publishers like the International Association for the Study of Pain, LAB-AIDS and others are working with Tizra, please drop us a line.