Skip to main content

What Keeps Healthcare Association Executives Up at Night...and What to Do About It

The American Society of Association Executives (ASAE), recently published an article called "What Keeps Healthcare Association Executives Up at Night?", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including...
  • Associations need to identify non-dues revenue models
  • Members are looking for healthcare associations to provide answers and information
  • Associations have a critical need to for assistance in curating healthcare-related information and delivering it to members.
  • Associations need agility to respond to a changing healthcare landscape that is difficult to predict.
These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons, International Association for the Study of Pain and American Society of Health System Pharmacists.  With tools like the Tizra digital publishing platform, we're seeing that many of the most pressing issues can be addressed.
  • Adopting an agile, direct approach to selling digital content, such as books, journals, newsletters, or online courses, directly to members adds a significant and profitable source of non-dues revenue. With a platform like Tizra, there is no need to share the revenue, and you have the ability to remix content to create highly targeted product offerings for subsets of your audience, which improves relevance...and sales.
  • By providing powerful the search tools Tizra provides, like page-at-a-time full text search, and faceted browsing, associations can feed their memberships appetite for fast and reliable answers.
  • By delivering this content across any browser-based device, be it a tablet, laptop, or smartphone, you are providing information to members in an easy to consume way without the costs associated with printing, shipping and storage. 
  • Publishing platforms like Tizra provide the agility associations are looking for in the delivery of information to members. Not only can associations quickly convert existing materials into digital, browser-based publications, but they can offer associations the flexibility to deliver it in a multitude of ways, including sample chapters, subscription-based pricing, chapter-by-chapter purchasing, company-wide licensing and more.
Offering an e-bookstore on their website allows healthcare associations to generate non-dues revenue,  quickly provide the information members are looking for, and deliver content faster, and with more options, than ever before.

Healthcare association executives, let Tizra help you sleep better at night. Request a demo or review some of our case studies today. 

Comments

Popular posts from this blog

Digital Einstein Papers Launches on Tizra

Launching today, THE DIGITAL EINSTEIN PAPERS is a publicly available website of the collected and translated papers of Albert Einstein that allows readers to explore the writings of the world’s most famous scientist as never before. FOR IMMEDIATE RELEASE [ PDF Version ] Princeton, NJ – December 5, 2014 – Princeton University Press, in partnership with Tizra, Hebrew University of Jerusalem, and California Institute of Technology, announces the launch of THE DIGITAL EINSTEIN PAPERS ( http://einsteinpapers.press.princeton.edu ). This unique, authoritative resource provides full public access to the translated and annotated writings of the most influential scientist of the twentieth century: Albert Einstein. “Princeton University Press has a long history of publishing books by and about Albert Einstein, including the incredible work found in The Collected Papers of Albert Einstein,” said Peter Dougherty, director of Princeton University Press. “We are delighted to make these t

Princeton University Press Partners with Tizra to Take Einstein Papers Online

Unprecedented project will make nearly 30 volumes of Albert Einstein's papers available throughout the world. October 9, 2013 (Providence, RI) -- Princeton University Press has selected Tizra as the digital publishing platform it will use to make The Collected Papers of Albert Einstein available online.  One of the most ambitious publishing ventures ever undertaken in the documentation of the history of science, The Collected Papers will ultimately comprise more than 14,000 papers selected from all phases of Einstein's career and fill nearly 30 volumes. The online version hosted by Tizra will provide easy, searchable access to the full archive, and will offer features including: Powerful, bilingual search, with page-specific search results. Links between German text and corresponding English translations. Persistent, page-specific URLs to facilitate citation, referencing and discussion. Easy online viewing in all common web browsers, including those on the most p

AppGap: Tizra more than just a "great tool for content sellers"

Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .