Skip to main content

What Keeps Healthcare Association Executives Up at Night...and What to Do About It

The American Society of Association Executives (ASAE), recently published an article called "What Keeps Healthcare Association Executives Up at Night?", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including...
  • Associations need to identify non-dues revenue models
  • Members are looking for healthcare associations to provide answers and information
  • Associations have a critical need to for assistance in curating healthcare-related information and delivering it to members.
  • Associations need agility to respond to a changing healthcare landscape that is difficult to predict.
These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons, International Association for the Study of Pain and American Society of Health System Pharmacists.  With tools like the Tizra digital publishing platform, we're seeing that many of the most pressing issues can be addressed.
  • Adopting an agile, direct approach to selling digital content, such as books, journals, newsletters, or online courses, directly to members adds a significant and profitable source of non-dues revenue. With a platform like Tizra, there is no need to share the revenue, and you have the ability to remix content to create highly targeted product offerings for subsets of your audience, which improves relevance...and sales.
  • By providing powerful the search tools Tizra provides, like page-at-a-time full text search, and faceted browsing, associations can feed their memberships appetite for fast and reliable answers.
  • By delivering this content across any browser-based device, be it a tablet, laptop, or smartphone, you are providing information to members in an easy to consume way without the costs associated with printing, shipping and storage. 
  • Publishing platforms like Tizra provide the agility associations are looking for in the delivery of information to members. Not only can associations quickly convert existing materials into digital, browser-based publications, but they can offer associations the flexibility to deliver it in a multitude of ways, including sample chapters, subscription-based pricing, chapter-by-chapter purchasing, company-wide licensing and more.
Offering an e-bookstore on their website allows healthcare associations to generate non-dues revenue,  quickly provide the information members are looking for, and deliver content faster, and with more options, than ever before.

Healthcare association executives, let Tizra help you sleep better at night. Request a demo or review some of our case studies today. 

Comments

Popular posts from this blog

Texas Tech University Center Goes Digital and Reduces Print Budget by 80 Percent

CCFCS curriculum materials hosted by Tizra are winning raves from teachers. After 44 years of empowering teachers with print materials that were aligned with key instructional goals, Texas Tech Curriculum Center for Family and Consumer Sciences (CCFCS) made the bold decision to go 100 percent digital using the Tizra digital publishing platform. At first, the task seemed daunting.  “We printed out a copy of each of the curricula and some of them were four inches thick,” says center director Patti Rambo.  In addition to a massive quantity of materials for its 33 courses with 300-350 teaching strategies per course, the school also needed to meet aggressive revenue goals and appeal to a diverse customer base. The Center’s search for solutions was exhaustive until they were directed to Tizra. “Tizra is flexible enough for us to make up the rules as we go along,” said Rambo. “We were able to design our pages so there’s less scrolling, and we were able to color code the courses

Case Study: ARL Walks the Walk on Accessible Content

The Association of Research Libraries (ARL) provides leadership in public and information policy to 125 research and academic libraries in the U.S. and Canada. A few years ago, in an effort to increase community engagement and reduce costs, ARL made the move from print to digital publications using the Tizra platform. "Our goal was not just to go e-only, but to get there with enhanced functionality," said Publications Program Officer Lee Anne George. When evaluating digital publishing platforms, ARL had some critical requirements including: Support for existing publication formats A full e-commerce platform supporting both free and paid content, as well as password- and IP-authenticated access for individual users or entire organizations Mobile responsive design support Full-text searching including relevancy ranking and linking to specific pages in search and social sharing Support for ARL's digital accessibility mandates After extensive testing, incl

Webinar Sneak Preview: Strategic SEO - Increasing Your Organization's Visibility

Q+A with SEO expert Pam Long of True Digital We caught up with Pam Long and asked her to answer just a few SEO-related questions in advance of her upcoming webinar - Strategic SEO: Increasing Your Organization's Visibility . In this session, Pam will focus on the SEO challenges faced by association and mission-based publishers and organizations, and the Q+A below is just a small taste of the information she has to share, and she'll be taking your questions throughout the webinar! To register for this free webinar which takes place on Thursday, October 12 from 1pm ET - 2pm ET, click here . 1. What's the biggest SEO challenge facing association/mission-based publishers? You need to face the reality that there are organizations out there that have been generating content with the intent of being found far longer than many associations have had digital content available at all. You’re competing against the likes of Google Books and Amazon, who are very, very good