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What Keeps Healthcare Association Executives Up at Night...and What to Do About It

The American Society of Association Executives (ASAE), recently published an article called " What Keeps Healthcare Association Executives Up at Night? ", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including... Associations need to identify non-dues revenue models Members are looking for healthcare associations to provide answers and information Associations have a critical need to for assistance in curating healthcare-related information and delivering it to members. Associations need agility to respond to a changing healthcare landscape that is difficult to predict. These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons , International Association for the Study of Pain and American Society of Health System Pharmacists .  With tools l...

Case Study: ASHP Revs up Ebook Sales by Switching to Tizra

"In the first few weeks on the Tizra platform, we have already sold more than the entire previous quarter, plus we aren't sharing our revenue anymore." —Dean Manke, VP, Marketing & Sales, ASHP When the American Society of Health-System Pharmacists (ASHP) got tired of sharing ebook revenue with its offshore epublishing vendor, it looked for a way to take greater control of its digital content publishing and sales. This search led to Tizra. A critical factor behind the move was the need to achieve a seamless single sign-on integration with ASHP's existing Personify association management system, so that users would no longer have to juggle multiple usernames and passwords. Additional requirements included: Simple, intuitive user interfaces for readers… and ASHP publishing staff. An affordable solution that eliminated revenue sharing. Support for a wide range of sales models, including institutional sales, print/digital bundles, and flexible market...

Digital Einstein Papers Launches on Tizra

Launching today, THE DIGITAL EINSTEIN PAPERS is a publicly available website of the collected and translated papers of Albert Einstein that allows readers to explore the writings of the world’s most famous scientist as never before. FOR IMMEDIATE RELEASE [ PDF Version ] Princeton, NJ – December 5, 2014 – Princeton University Press, in partnership with Tizra, Hebrew University of Jerusalem, and California Institute of Technology, announces the launch of THE DIGITAL EINSTEIN PAPERS ( http://einsteinpapers.press.princeton.edu ). This unique, authoritative resource provides full public access to the translated and annotated writings of the most influential scientist of the twentieth century: Albert Einstein. “Princeton University Press has a long history of publishing books by and about Albert Einstein, including the incredible work found in The Collected Papers of Albert Einstein,” said Peter Dougherty, director of Princeton University Press. “We are delighted to make these t...

Online Books that Speak for Themselves

A while back, we announced a partnership with ReadSpeaker, a leading provider of text-to-speech software. We're really excited to see how our customers have been using the capability to make their ebooks and other content more accessible to users with vision impairments and other handicaps… as well as more engaging for all kinds of users. Check out what Gibbs Smith is doing with their history textbooks in the video below, and request a demo if you'd like to learn more about how they did it.

Frankfurt 2014: Navigating a Book Fair Bigger than Providence

Tizra makes books—and book fairs—easier to navigate. Along with much of the publishing world, we are excitedly preparing for the annual Frankfurt Book Fair next week.  275,000 participants are expected, more than the population of Tizra's home city of Providence. If you're like us, you'll want all the help you can get navigating the maze of pavilions and events, so we've posted web versions of the show's handy A-to-Z quick reference guide on the Tizra demo site, in English and Deutsch .  Hope you find it useful...and that we see you among the 275,000!

Fast Forward (and Back) with Thumbnail Browsing

Helping readers maintain the kind of contextual awareness and quick navigation that print books naturally afford has been a perennial challenge in designing digital reading interfaces. Our new thumbnail browsing option helps by displaying a row of small page images below the main reading area. Readers can quickly skim back and forth to spot the page layouts and illustrations they're looking for. It's especially helpful with educational, reference and illustrated texts, where ability to home in fast on the right page is key. [ TRY IT NOW ] If you're a Tizra customer and you'd like the feature activated, just drop us a line .

How Big Is the iPad Opportunity? Let's Look at the Stats

We recently took a closer look at the analytics for publications delivered through Tizra , and were not surprised to see that mobile usage continues to rise sharply. But what did surprise us was just how quickly one particular mobile device—the iPad—is driving a fundamental change in the way people consume content. Apple's iOS mobile operating system is now second only to Windows in popularity , mostly because of the rapid rise in iPad use. Compared to a year ago, iPad traffic is up 277 percent , and now represents 21 percent of total user sessions on Tizra-powered sites. It's hard to think of a better opportunity for publishers of eBooks and other long-form content.  If you'd like to know more about how publishers like the  International Association for the Study of Pain , LAB-AIDS and others are working with Tizra, please drop us a line .