How Big Is the iPad Opportunity? Let's Look at the Stats

We recently took a closer look at the analytics for publications delivered through Tizra, and were not surprised to see that mobile usage continues to rise sharply. But what did surprise us was just how quickly one particular mobile device—the iPad—is driving a fundamental change in the way people consume content.

Apple's iOS mobile operating system is now second only to Windows in popularity, mostly because of the rapid rise in iPad use. Compared to a year ago, iPad traffic is up 277 percent, and now represents 21 percent of total user sessions on Tizra-powered sites.

It's hard to think of a better opportunity for publishers of eBooks and other long-form content. If you'd like to know more about how publishers like the International Association for the Study of Pain, LAB-AIDS and others are working with Tizra, please drop us a line.

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2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra 's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right. The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were loo...

How the American Dental Association Moved Beyond DRM

The American Dental Association has been publishing books, brochures and other materials to help members stay current and manage their practices for more than a century, and now generates about $10 million in sales and licensing revenue from these products. The ADA migrated to Tizra this year after a rigorous RFP process, driven primarily by frustration with their previous digital publication solution, which relied on proprietary digital rights management (DRM) technology. Under the previous digital publication solution, users were required to download special software to view the publications, which caused user complaints, and the DRM solution was unable to handle video and other supplements that went along with the publications, meaning ADA had to rely on cumbersome delivery mechanisms like CD-ROMs and flash drives. Working with Tizra, ADA has not only eliminated these issues, they have gained the flexibility to pursue complex business models like group sales to large practice...

Stanford's HighWire Press Picks Tizra

We're thrilled to announce a new partnership with Stanford University's HighWire Press. It's exciting not only as an opportunity to work side-by-side with a longtime leader in online publishing, but also as validation of the robustness and flexibility we have worked so hard to build into Tizra. HighWire has been serving up some of the most prestigious online journals in the world since 1995, and they are extremely selective about the technology they offer their customers. But the real proof of the collaboration's value is the response from the marketplace, with organizations including Project MUSE (Johns Hopkins University Press), Duke University Press , and GeoScienceWorld already signed on in advance of the product's launch. Clearly, the increased discoverability, ease of use and agility resulting from the collaboration are what publishers—and readers—are looking for. Further details on the partnership are in the news release below. A PDF version is ...

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