How Big Is the iPad Opportunity? Let's Look at the Stats

We recently took a closer look at the analytics for publications delivered through Tizra, and were not surprised to see that mobile usage continues to rise sharply. But what did surprise us was just how quickly one particular mobile device—the iPad—is driving a fundamental change in the way people consume content.

Apple's iOS mobile operating system is now second only to Windows in popularity, mostly because of the rapid rise in iPad use. Compared to a year ago, iPad traffic is up 277 percent, and now represents 21 percent of total user sessions on Tizra-powered sites.

It's hard to think of a better opportunity for publishers of eBooks and other long-form content. If you'd like to know more about how publishers like the International Association for the Study of Pain, LAB-AIDS and others are working with Tizra, please drop us a line.

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Online Publishing for Tough Times

"I didn't invent the rainy day, man. I just own the best umbrella" Almost Famous In an economic climate that led Publishers Weekly to predict 2009 would be "the worst year for publishing in decades," eBook sales are growing at more than 100% a year, according to the International Digital Publishing Forum (IDPF). We think it's time more content owners—both inside and outside the traditional publishing industry—had access to serious online publishing tools that will open up this kind of opportunity. That's why we're rolling out free, self-service signups to Tizra Publisher. This is the same software that MIT Press is using to sell a collection of more than 170 computer science books on its CISnet site , and you can get your hands on it right now… FREE 60 SECOND SIGNUP If you'd like to learn a bit more, here's quick overview of what Tizra Publisher can do ( click the little TV icon at the bottom to see it big! ).

MIT Press Teams with Tizra to Build an Online Computer Science Library

The headline says it all. Details in the press release .

Stanford's HighWire Press Picks Tizra

We're thrilled to announce a new partnership with Stanford University's HighWire Press. It's exciting not only as an opportunity to work side-by-side with a longtime leader in online publishing, but also as validation of the robustness and flexibility we have worked so hard to build into Tizra. HighWire has been serving up some of the most prestigious online journals in the world since 1995, and they are extremely selective about the technology they offer their customers. But the real proof of the collaboration's value is the response from the marketplace, with organizations including Project MUSE (Johns Hopkins University Press), Duke University Press , and GeoScienceWorld already signed on in advance of the product's launch. Clearly, the increased discoverability, ease of use and agility resulting from the collaboration are what publishers—and readers—are looking for. Further details on the partnership are in the news release below. A PDF version is ...

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