How Big Is the iPad Opportunity? Let's Look at the Stats

We recently took a closer look at the analytics for publications delivered through Tizra, and were not surprised to see that mobile usage continues to rise sharply. But what did surprise us was just how quickly one particular mobile device—the iPad—is driving a fundamental change in the way people consume content.

Apple's iOS mobile operating system is now second only to Windows in popularity, mostly because of the rapid rise in iPad use. Compared to a year ago, iPad traffic is up 277 percent, and now represents 21 percent of total user sessions on Tizra-powered sites.

It's hard to think of a better opportunity for publishers of eBooks and other long-form content. If you'd like to know more about how publishers like the International Association for the Study of Pain, LAB-AIDS and others are working with Tizra, please drop us a line.

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Optimizing eContent Sales: 5 Strategies for Monetizing Content

Targeted promotions and content bundle upsells are two ideas to test in optimizing sales. This is the third in a series of blog posts based on our webcast, "10 Factors to Consider when Developing your Digital Publishing Strategy." You can still watch it in its entirety here: So far we have talked about the importance of understanding your audience and whether or not to sell direct . Today, we investigate the various monetization strategies publishers utilize. The entire publishing industry has been experimenting with pricing and delivery models, from the Netflix-like subscription services offered by Oyster and Scribd, to bundling of ebooks with print editions, to chapter-at-a-time sales and more. Yet no single pricing model has emerged. What does that tell publishers? It means that you need the flexibility to experiment with your pricing strategy and adapt quickly to market fluctuations and demands. You will need a commerce and delivery...

Slater Invests in Tizra

This is a big one for us. Rhode Island's Slater Technology Fund is betting $500,000 that Tizra will "really open the floodgates for book-based content from thousands of publishers." Their investment caps a year in which we've gone from four people , two dogs and an idea to a company that someone besides us and our friends and families believe will set online publishing on its ear. We even have our very own Forbes article . Thanks to the folks at Slater for being great advisors as well as investors, and to the many friends and family members who preceded them!

Association of Research Libraries Goes Live with Tizra

After extensive internal testing, the Association of Research Libraries has begun offering recent issues of its flagship publication on a public test site hosted by Tizra. The organization announced recently that Research Library Issues is now available in full-text searchable form at… http://publications.arl.org We're thrilled about this, not only because because it's a vote of confidence from a high profile organization, but also because ARL's membership includes some of the most prestigious research institutions in the world (including the libraries of MIT and Indiana University, whose presses are already using Tizra). In addition to greater production efficiency and flexibility, ARL's use of Tizra stems from a desire to provide members with capabilities including… Better full-text search. More targeted references via social software and other links. Better compatibility with web enabled mobile devices like the iPhone. We are proud to count ARL—and RLI reade...

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