Skip to main content

AAOS & IASP: A Bit More Than the Obligatory Launch Announcement

By
The American Academy of Orthopaedic Surgeons and the International Association for the Study of Pain launched eBook sites on Tizra almost simultaneously.











Site launch announcements tend to be a bit like high school football coverage in small-town papers: The only people who pay attention are the players and their families. We think today's news is a little different, though. It involves two very prestigious organizations with similar goals going live on Tizra almost simultaneously, and as a result, serves to emphatically highlight some trends of broad interest in professional publishing.

Why did both the American Academy of Orthopaedic Surgeons and the International Association for the Study of Pain choose now to go-live with eBook portals on Tizra? Each had their reasons, but a few common threads...

  • Both view delivering value to, and building relationships with, members as mission critical, and therefore wanted a digital publishing platform that would help them understand and optimize every facet of those relationships.
  • Both view their digital publications as an integral part of the value they provide, and therefore want them to be an integral part of the websites through which they connect with their communities.  Tizra made the experience seamless.
  • Both had prior investments in different association management software packages, and needed a publication platform that would integrate with them to provide easy single sign-on access, and a personalized experience for their members.
  • Both wanted solutions that would make their publications discoverable by a wider audience, helping to expand their communities.
  • Both know it's crucial to keep up with rapid change in the ways their communities are consuming information...and needed a solution that could evolve along with them. 
So yes, this is a launch announcement.  But we hope you agree, it's also a sign of some bigger things that bear watching!

Comments

David McKnight said…
Thrilled to see IASP and AAOS make the eBook leap. Both organizations have a wealth of content as "THE" leaders in their areas. Congrats to all for this investment!
3/19/2014 12:16 PM
Post a Comment

Popular posts from this blog

Using XML to Create a Better Online Reading Experience for the American Payroll Association

By
Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at  Scribe  did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...
Post a Comment
Read more

Tools of Change 2013

By
Tizra is thrilled to once again be exhibiting at the Tools of Change for Publishers Conference, February 12-14, 2013.  Please  visit us at booth TT 7 . Also, feel free to take advantage of our exhibitor discount, by  registering  with this Discount Code:  TIZRA25. ToC has always been a great event for Tizra. We were there the first time the event was held in 2007.  And just a couple of months ago, we were recognized by conference chair Joe Wikert as a tool that empowers publishers to reach readers directly. We love being surrounded by incredibly smart people who share our passion for the world of digital publishing. And what a world it's become! The population of e-book readers is growing. In the past year, the number of those who read e-books increased from 16% to 23% . And this move toward e-book reading coincides with an increase in ownership of tablets and other electronic book reading devices, growing from 18% to 33% . Digital publishing ...
Post a Comment
Read more

What Einstein Taught Us About Searching Inside Publications

By
When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a  Webcast Friday, December 15 at 1pm ET . The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click T...
Post a Comment
Read more