Skip to main content

AAOS & IASP: A Bit More Than the Obligatory Launch Announcement

The American Academy of Orthopaedic Surgeons and the International Association for the Study of Pain launched eBook sites on Tizra almost simultaneously.











Site launch announcements tend to be a bit like high school football coverage in small-town papers: The only people who pay attention are the players and their families. We think today's news is a little different, though. It involves two very prestigious organizations with similar goals going live on Tizra almost simultaneously, and as a result, serves to emphatically highlight some trends of broad interest in professional publishing.

Why did both the American Academy of Orthopaedic Surgeons and the International Association for the Study of Pain choose now to go-live with eBook portals on Tizra? Each had their reasons, but a few common threads...

  • Both view delivering value to, and building relationships with, members as mission critical, and therefore wanted a digital publishing platform that would help them understand and optimize every facet of those relationships.
  • Both view their digital publications as an integral part of the value they provide, and therefore want them to be an integral part of the websites through which they connect with their communities.  Tizra made the experience seamless.
  • Both had prior investments in different association management software packages, and needed a publication platform that would integrate with them to provide easy single sign-on access, and a personalized experience for their members.
  • Both wanted solutions that would make their publications discoverable by a wider audience, helping to expand their communities.
  • Both know it's crucial to keep up with rapid change in the ways their communities are consuming information...and needed a solution that could evolve along with them. 
So yes, this is a launch announcement.  But we hope you agree, it's also a sign of some bigger things that bear watching!

Comments

David McKnight said…
Thrilled to see IASP and AAOS make the eBook leap. Both organizations have a wealth of content as "THE" leaders in their areas. Congrats to all for this investment!

Popular posts from this blog

Stanford's HighWire Press Picks Tizra

We're thrilled to announce a new partnership with Stanford University's HighWire Press.  It's exciting not only as an opportunity to work side-by-side with a longtime leader in online publishing, but also as validation of the robustness and flexibility we have worked so hard to build into Tizra.  HighWire has been serving up some of the most prestigious online journals in the world since 1995, and they are extremely selective about the technology they offer their customers. But the real proof of the collaboration's value is the response from the marketplace, with organizations including Project MUSE (Johns Hopkins University Press), Duke University Press , and GeoScienceWorld already signed on in advance of the product's launch.  Clearly, the increased discoverability, ease of use and agility resulting from the collaboration are what publishers—and readers—are looking for. Further details on the partnership are in the news release below.  A PDF version is ...

Leave Web Enough Alone!

Jeremy Zawodny is rightly torqued about the needless complication of tools that purport to help with information sharing. The web's always had that pretty well covered, thanks to the simple magic of the URL. Anything you find, you can bookmark, email, or with a tinyurl , disseminate on a cocktail napkin. If my dear grandfather had been born later, he probably would never have picked up the habit of mailing articles lovingly clipped with a pen knife, and instead would have referred me to his del.icio.us feed. Zawodny points to a bizarre assortment of pop-ups, forms, and other unwelcome surprises that result from the "helpful" new sharing features, and notes... they seem to be placed on the sites under the assumption that I'm too stupid to send email (to the people I presumably email frequently already) with a URL in it... Thanks for the confidence boost. At Tizra, we're more inclined to say thanks to for the opportunity to do better. Our AgilePDF™ , for exampl...

News Release: Tizra Announces an Open Platform for Interactive Publishing at Tools of Change

Web-based software lets publishers build interaction and community around their content, without being locked into proprietary tools and devices. February 13, 2013 (New York, NY)--Tizra announced today at the O'Reilly Tools of Change Conference a combination of upgraded user interfaces and content management tools that provide publishers with a new option for publishing interactive digital content.  The system builds on the open standards of the web, providing an alternative to proprietary "walled garden" systems, which require publishers to commit to authoring tools, viewing devices and distribution channels controlled by specific vendors. New viewer puts multimedia in context. The new platform being demonstrated at the conference includes a completely re-designed web-based content viewing interface, which improves usability and compatibility across all the most popular web browsers and viewing devices, as well as enhanced linking and the ability to deliver ac...