AAOS & IASP: A Bit More Than the Obligatory Launch Announcement

The American Academy of Orthopaedic Surgeons and the International Association for the Study of Pain launched eBook sites on Tizra almost simultaneously.

Site launch announcements tend to be a bit like high school football coverage in small-town papers: The only people who pay attention are the players and their families. We think today's news is a little different, though. It involves two very prestigious organizations with similar goals going live on Tizra almost simultaneously, and as a result, serves to emphatically highlight some trends of broad interest in professional publishing.

Why did both the American Academy of Orthopaedic Surgeons and the International Association for the Study of Pain choose now to go-live with eBook portals on Tizra? Each had their reasons, but a few common threads...

Both view delivering value to, and building relationships with, members as mission critical, and therefore wanted a digital publishing platform that would help them understand and optimize every facet of those relationships.
Both view their digital publications as an integral part of the value they provide, and therefore want them to be an integral part of the websites through which they connect with their communities. Tizra made the experience seamless.
Both had prior investments in different association management software packages, and needed a publication platform that would integrate with them to provide easy single sign-on access, and a personalized experience for their members.
Both wanted solutions that would make their publications discoverable by a wider audience, helping to expand their communities.
Both know it's crucial to keep up with rapid change in the ways their communities are consuming information...and needed a solution that could evolve along with them.

So yes, this is a launch announcement. But we hope you agree, it's also a sign of some bigger things that bear watching!

Comments

David McKnight said…

Thrilled to see IASP and AAOS make the eBook leap. Both organizations have a wealth of content as "THE" leaders in their areas. Congrats to all for this investment!

3/19/2014 12:16 PM

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET . The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click T...

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra! Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at Scribe did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Webinar: Why not Use Your Content to Build YOUR Brand?

Update: New Session Added. Join us for a live webinar , Friday, May 21 at 1pm EDT If you own valuable content, there's a dizzying proliferation of new ways to sell and otherwise distribute it electronically...from downloadable Apps, to embeddable widgets to expensive custom XML-based websites. All have their tradeoffs, but at Tizra, we think there's one factor that, more than any other, should guide your long-term strategy: Does it build your brand? Brands aren't just colors and logos. Brands are what happens when publishers deliver content that readers believe in visit after visit, and build audiences that authors want to reach. Like Joe Esposito, we believe in the power of publisher brands . And we agree with Mike Shatzkin that the publishing brands of the future are being built right now on the web . Our software sits quietly in the background, helping some of the most respected organizations in the world promote, sell and deliver their own electronic ...

Tizra Blog

Search This Blog