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Using XML to Create a Better Online Reading Experience for the American Payroll Association


Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at Scribe did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition.
It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates the power of combining new digital-first content with more traditional content in a single platform. The result is unified search and navigation for users, and a strong brand and audience builder for publishers. 
Drop us a note if you’d be interested in a behind the scenes tour.

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