Scarcity Amid Abundance

One ramification of Chris Anderson's economics of abundance argument was nicely summarized by David Hornik:

don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Economy of Abundance you can have it all

But for most publishers this has been easier said than done. They may have an abundance of content, but building, feeding and tuning current online distribution and marketing systems is enough of a resource hog to dampen the experimental spirit at all but the richest. This, as you may have guessed, is the problem we're working on at Tizra. We think we're pretty close to solving it.

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Tizra Upgrade Provides a Crisper, More Interactive E-Reading Experience

In the print world, when you think about a reader’s user experience, you consider factors like the size and weight of a book, paper quality, typeface, layout and design. Moving to digital, some of these factors still hold true, but others are replaced with concerns such as speed, intuitive controls, cross-platform compatibility, plus as with any human interface, a host of intangibles. We’re always working to make the Tizra reading experience crisper, easier, and less distracting, because happier readers mean happier publishers. Tizra reader upgrade makes it easy to enhance content with interactive lightbox effects. The update builds on Tizra’s ability to provide usability and compatibility across all the most popular web browsers and viewing devices, and is now available to all Tizra customers. Enhancements include: Speed -- e-reading should be as crisp, fast and simple as turning a page. Your readers are not going to tolerate delays waiting for cont...

See Tizra at the Frankfurt Book Fair

Guten Tag! If you are attending the Frankfurt Book Fair and thinking about your digital publishing strategy, we’d like to meet with you to tell you about all the great things happening at Tizra including: Our recent partnership with HighWire to power their Folio ebook platform (see below) How Goodheart-Willcox uses Tizra to create digital first content Exciting new features such as an improved e-reading experience , new mobile responsive design templates , and new APIs for faster uploading and better design integration Plus, some big news we can't tell you about until the show! Find Tizra at: The American Collective Stand Hall 8.0 S31 or email us at carlos.martinez@tizra.com to arrange a meeting. Please join us in congratulating HighWire on the launch of Folio! Built on the HighWire Open Platform and leveraging Tizra for ebook integration, Folio is a flexible, scalable, ebook solution, providing a user-friendly, intuitive reading experience t...

The Importance of Understanding Your Audience

This is the first in a series of blog posts based on our recent webcast, "10 Factors to Consider when Developing your Digital Publishing Strategy." If you weren't able to attend, you can still watch it in its entirety, including the interactive question and answer session here. We start with the very core of your publishing business — audience. Audience drives both sides of your publishing business. On the product side, it should be the touchstone that guides your editorial and content development efforts. Book publishers need to make sure their organizations are structured so that the voice of the audience is heard clearly and with authority. Traditionally in magazine publishing, this role has been served by the editor-in-chief. Most book publishers don't have comparable structures, and creating them is one of the great challenges of successful online brand building. Your audience impacts where you promote and sell your content — big box reta...

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