Scarcity Amid Abundance

One ramification of Chris Anderson's economics of abundance argument was nicely summarized by David Hornik:

don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Economy of Abundance you can have it all

But for most publishers this has been easier said than done. They may have an abundance of content, but building, feeding and tuning current online distribution and marketing systems is enough of a resource hog to dampen the experimental spirit at all but the richest. This, as you may have guessed, is the problem we're working on at Tizra. We think we're pretty close to solving it.

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AppGap: Tizra more than just a "great tool for content sellers"

Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .

Keeping Local Talent Local

Rhode Island's small, but it's got talent. I'd put the community of designers and software engineers surrounding Brown and RISD up against any I've worked with in New York or Boston. Yet technology startups haven't flourished here as you might expect, and much of Rhode Island's talent gets lured to the brighter lights of bigger cities. Yesterday, we got more evidence that the state is working to correct that when the Rhode Island Economic Development Corporation approved our application for a $100,000 Innovation Tax Credit . The credit will provide one more reason for investors to bet their capital on Tizra, and will mean Tizra can put more of those great engineers and designers to work close to home.

Webinar Sneak Preview: Strategic SEO - Increasing Your Organization's Visibility

Q+A with SEO expert Pam Long of True Digital We caught up with Pam Long and asked her to answer just a few SEO-related questions in advance of her upcoming webinar - Strategic SEO: Increasing Your Organization's Visibility . In this session, Pam will focus on the SEO challenges faced by association and mission-based publishers and organizations, and the Q+A below is just a small taste of the information she has to share, and she'll be taking your questions throughout the webinar! To register for this free webinar which takes place on Thursday, October 12 from 1pm ET - 2pm ET, click here . 1. What's the biggest SEO challenge facing association/mission-based publishers? You need to face the reality that there are organizations out there that have been generating content with the intent of being found far longer than many associations have had digital content available at all. You’re competing against the likes of Google Books and Amazon, who are very, very good

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