Scarcity Amid Abundance

One ramification of Chris Anderson's economics of abundance argument was nicely summarized by David Hornik:

don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Economy of Abundance you can have it all

But for most publishers this has been easier said than done. They may have an abundance of content, but building, feeding and tuning current online distribution and marketing systems is enough of a resource hog to dampen the experimental spirit at all but the richest. This, as you may have guessed, is the problem we're working on at Tizra. We think we're pretty close to solving it.

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2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right.

The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were looking fo…

News Release: Tizra Announces an Open Platform for Interactive Publishing at Tools of Change

Web-based software lets publishers build interaction and community around their content, without being locked into proprietary tools and devices.

February 13, 2013 (New York, NY)--Tizra announced today at the O'Reilly Tools of Change Conference a combination of upgraded user interfaces and content management tools that provide publishers with a new option for publishing interactive digital content. The system builds on the open standards of the web, providing an alternative to proprietary "walled garden" systems, which require publishers to commit to authoring tools, viewing devices and distribution channels controlled by specific vendors.

The new platform being demonstrated at the conference includes a completely re-designed web-based content viewing interface, which improves usability and compatibility across all the most popular web browsers and viewing devices, as well as enhanced linking and the ability to deliver access-controlled files in any digital format.

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Stanford's HighWire Press Picks Tizra

We're thrilled to announce a new partnership with Stanford University's HighWire Press. It's exciting not only as an opportunity to work side-by-side with a longtime leader in online publishing, but also as validation of the robustness and flexibility we have worked so hard to build into Tizra. HighWire has been serving up some of the most prestigious online journals in the world since 1995, and they are extremely selective about the technology they offer their customers.

But the real proof of the collaboration's value is the response from the marketplace, with organizations including Project MUSE (Johns Hopkins University Press), Duke University Press, and GeoScienceWorld already signed on in advance of the product's launch. Clearly, the increased discoverability, ease of use and agility resulting from the collaboration are what publishers—and readers—are looking for.

Further details on the partnership are in the news release below. A PDF version is also avai…

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