Skip to main content

Case Study: Orca Book Publishers Unifies its Digital Offerings Using the Tizra Platform


"We needed to find a way to keep all our of customers together on the same site,"
--Melanie Jeffs, Director of Digital Products, Orca Book Publishers

Download the Case Study

Orca, a Canadian-based publisher of award-winning books for children, teens and reluctant readers, used to maintain separate websites and e-commerce platforms for its various digital offerings. The company had its free teaching resources under its own domain, separate e-commerce stores for the U.S. and Candian booklists, and a third site supporting paid subscriptions to its Text2Reader language arts resources. Maintaining these disparate platforms was a headache and didn't provide a smooth customer experience.
"We needed to find a way to keep all our of customers together on the same site," said Melanie Jeffs, Director of Digital Products at Orca.
After closely examining a number of different e-commerce solutions, Orca selected the Tizra Digital Publishing Platform because it offered:
  • The ability to mix paid and free content within the same platform
  • Support for partitioning off subscriber-only content
  • Remixing capabilities to support creation of new product offerings from existing content
  • Simple management for updating publications and web pages
"The Tizra Platform was the best solution for our needs, providing all the features we needed -- making it possible to keep the same branding and site design across our online properties," continued Jeffs.
Orca was able to implement the Tizra-hosted teacher resource site and easily update it once their new overall site design was finalized. Since implementing the Tizra platform, Orca's digital revenues are already growing and they are enjoying the simplicity and flexibility of the Tizra platform including:
  • Support for multiple content formats including MP3 audiobooks, Text2Reader subscription content, PDF ebooks, and free teacher resources
  • Mobile responsive design templates to ensure the site looks beautiful on desktops, laptops, tablets and smartphones
  • Opportunities to segment and remix content allowing for sampling and free content delivery
  • Promotional capabilities enable Orca to create special offer codes for subscribers
  • Fast and easy content uploading
  • Simple in-house management of content and commerce capabilities
Learn more about Orca's implementation of the Tizra Publishing Platform and what they are doing next by downloading the case study today!

Comments

Popular posts from this blog

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right.

The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were looking fo…

Tizra's new Search is a CODiE Finalist

We're thrilled to announce that the new search feature we originally developed for the Einstein Papers Project has been named a finalist in the 2018 CODiE awards.  The CODiEs have been around for 30 years, and are the software and information industry's only peer-recognized awards program. It's wonderful to see all the hard work recognized in this way!
Just as exciting this powerful new content discovery tool is now available for use on all kinds of documents--from scholarly and professional to scientific and technical--through Tizra's new QuickStart option.  Learn more.



How Big Is the iPad Opportunity? Let's Look at the Stats

We recently took a closer look at the analytics for publications delivered through Tizra, and were not surprised to see that mobile usage continues to rise sharply. But what did surprise us was just how quickly one particular mobile device—the iPad—is driving a fundamental change in the way people consume content.

Apple's iOS mobile operating system is now second only to Windows in popularity, mostly because of the rapid rise in iPad use. Compared to a year ago, iPad traffic is up 277 percent, and now represents 21 percent of total user sessions on Tizra-powered sites.

It's hard to think of a better opportunity for publishers of eBooks and other long-form content.  If you'd like to know more about how publishers like the International Association for the Study of Pain, LAB-AIDS and others are working with Tizra, please drop us a line.