Skip to main content

Case Study: Orca Book Publishers Unifies its Digital Offerings Using the Tizra Platform


"We needed to find a way to keep all our of customers together on the same site,"
--Melanie Jeffs, Director of Digital Products, Orca Book Publishers

Download the Case Study

Orca, a Canadian-based publisher of award-winning books for children, teens and reluctant readers, used to maintain separate websites and e-commerce platforms for its various digital offerings. The company had its free teaching resources under its own domain, separate e-commerce stores for the U.S. and Candian booklists, and a third site supporting paid subscriptions to its Text2Reader language arts resources. Maintaining these disparate platforms was a headache and didn't provide a smooth customer experience.
"We needed to find a way to keep all our of customers together on the same site," said Melanie Jeffs, Director of Digital Products at Orca.
After closely examining a number of different e-commerce solutions, Orca selected the Tizra Digital Publishing Platform because it offered:
  • The ability to mix paid and free content within the same platform
  • Support for partitioning off subscriber-only content
  • Remixing capabilities to support creation of new product offerings from existing content
  • Simple management for updating publications and web pages
"The Tizra Platform was the best solution for our needs, providing all the features we needed -- making it possible to keep the same branding and site design across our online properties," continued Jeffs.
Orca was able to implement the Tizra-hosted teacher resource site and easily update it once their new overall site design was finalized. Since implementing the Tizra platform, Orca's digital revenues are already growing and they are enjoying the simplicity and flexibility of the Tizra platform including:
  • Support for multiple content formats including MP3 audiobooks, Text2Reader subscription content, PDF ebooks, and free teacher resources
  • Mobile responsive design templates to ensure the site looks beautiful on desktops, laptops, tablets and smartphones
  • Opportunities to segment and remix content allowing for sampling and free content delivery
  • Promotional capabilities enable Orca to create special offer codes for subscribers
  • Fast and easy content uploading
  • Simple in-house management of content and commerce capabilities
Learn more about Orca's implementation of the Tizra Publishing Platform and what they are doing next by downloading the case study today!

Comments

Popular posts from this blog

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at  Scribe  did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Free Webinar: How to get off the mult-format content treadmill

Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter? Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience. In 30 minutes you will learn... How to broadcast and curate mixed media types for maximum impact. How to categorize content for ease of use and maintenance. How a well-tuned search can reveal hidden gems. REGISTER NOW!

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra 's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right. The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were loo...