Case Study: Orca Book Publishers Unifies its Digital Offerings Using the Tizra Platform

"We needed to find a way to keep all our of customers together on the same site,"

--Melanie Jeffs, Director of Digital Products, Orca Book Publishers

Orca, a Canadian-based publisher of award-winning books for children, teens and reluctant readers, used to maintain separate websites and e-commerce platforms for its various digital offerings. The company had its free teaching resources under its own domain, separate e-commerce stores for the U.S. and Candian booklists, and a third site supporting paid subscriptions to its Text2Reader language arts resources. Maintaining these disparate platforms was a headache and didn't provide a smooth customer experience.

"We needed to find a way to keep all our of customers together on the same site," said Melanie Jeffs, Director of Digital Products at Orca.
After closely examining a number of different e-commerce solutions, Orca selected the Tizra Digital Publishing Platform because it offered:

The ability to mix paid and free content within the same platform
Support for partitioning off subscriber-only content
Remixing capabilities to support creation of new product offerings from existing content
Simple management for updating publications and web pages

"The Tizra Platform was the best solution for our needs, providing all the features we needed -- making it possible to keep the same branding and site design across our online properties," continued Jeffs.

Orca was able to implement the Tizra-hosted teacher resource site and easily update it once their new overall site design was finalized. Since implementing the Tizra platform, Orca's digital revenues are already growing and they are enjoying the simplicity and flexibility of the Tizra platform including:

Support for multiple content formats including MP3 audiobooks, Text2Reader subscription content, PDF ebooks, and free teacher resources
Mobile responsive design templates to ensure the site looks beautiful on desktops, laptops, tablets and smartphones
Opportunities to segment and remix content allowing for sampling and free content delivery
Promotional capabilities enable Orca to create special offer codes for subscribers
Fast and easy content uploading
Simple in-house management of content and commerce capabilities

Learn more about Orca's implementation of the Tizra Publishing Platform and what they are doing next by downloading the case study today!

Comments

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET . The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click T...

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra! Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at Scribe did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Webinar: Why not Use Your Content to Build YOUR Brand?

Update: New Session Added. Join us for a live webinar , Friday, May 21 at 1pm EDT If you own valuable content, there's a dizzying proliferation of new ways to sell and otherwise distribute it electronically...from downloadable Apps, to embeddable widgets to expensive custom XML-based websites. All have their tradeoffs, but at Tizra, we think there's one factor that, more than any other, should guide your long-term strategy: Does it build your brand? Brands aren't just colors and logos. Brands are what happens when publishers deliver content that readers believe in visit after visit, and build audiences that authors want to reach. Like Joe Esposito, we believe in the power of publisher brands . And we agree with Mike Shatzkin that the publishing brands of the future are being built right now on the web . Our software sits quietly in the background, helping some of the most respected organizations in the world promote, sell and deliver their own electronic ...

Tizra Blog

Search This Blog