Skip to main content

Case Study: Orca Book Publishers Unifies its Digital Offerings Using the Tizra Platform

Image
By

"We needed to find a way to keep all our of customers together on the same site,"
--Melanie Jeffs, Director of Digital Products, Orca Book Publishers

Download the Case Study

Orca, a Canadian-based publisher of award-winning books for children, teens and reluctant readers, used to maintain separate websites and e-commerce platforms for its various digital offerings. The company had its free teaching resources under its own domain, separate e-commerce stores for the U.S. and Candian booklists, and a third site supporting paid subscriptions to its Text2Reader language arts resources. Maintaining these disparate platforms was a headache and didn't provide a smooth customer experience.
"We needed to find a way to keep all our of customers together on the same site," said Melanie Jeffs, Director of Digital Products at Orca.
After closely examining a number of different e-commerce solutions, Orca selected the Tizra Digital Publishing Platform because it offered:
  • The ability to mix paid and free content within the same platform
  • Support for partitioning off subscriber-only content
  • Remixing capabilities to support creation of new product offerings from existing content
  • Simple management for updating publications and web pages
"The Tizra Platform was the best solution for our needs, providing all the features we needed -- making it possible to keep the same branding and site design across our online properties," continued Jeffs.
Orca was able to implement the Tizra-hosted teacher resource site and easily update it once their new overall site design was finalized. Since implementing the Tizra platform, Orca's digital revenues are already growing and they are enjoying the simplicity and flexibility of the Tizra platform including:
  • Support for multiple content formats including MP3 audiobooks, Text2Reader subscription content, PDF ebooks, and free teacher resources
  • Mobile responsive design templates to ensure the site looks beautiful on desktops, laptops, tablets and smartphones
  • Opportunities to segment and remix content allowing for sampling and free content delivery
  • Promotional capabilities enable Orca to create special offer codes for subscribers
  • Fast and easy content uploading
  • Simple in-house management of content and commerce capabilities
Learn more about Orca's implementation of the Tizra Publishing Platform and what they are doing next by downloading the case study today!
Labels:

Comments

Post a Comment

Popular posts from this blog

Digital Einstein Papers Launches on Tizra

By
Launching today, THE DIGITAL EINSTEIN PAPERS is a publicly available website of the collected and translated papers of Albert Einstein that allows readers to explore the writings of the world’s most famous scientist as never before. FOR IMMEDIATE RELEASE [ PDF Version ] Princeton, NJ – December 5, 2014 – Princeton University Press, in partnership with Tizra, Hebrew University of Jerusalem, and California Institute of Technology, announces the launch of THE DIGITAL EINSTEIN PAPERS ( http://einsteinpapers.press.princeton.edu ). This unique, authoritative resource provides full public access to the translated and annotated writings of the most influential scientist of the twentieth century: Albert Einstein. “Princeton University Press has a long history of publishing books by and about Albert Einstein, including the incredible work found in The Collected Papers of Albert Einstein,” said Peter Dougherty, director of Princeton University Press. “We are delighted to make these t
Post a Comment
Read more

Princeton University Press Partners with Tizra to Take Einstein Papers Online

By
Unprecedented project will make nearly 30 volumes of Albert Einstein's papers available throughout the world. October 9, 2013 (Providence, RI) -- Princeton University Press has selected Tizra as the digital publishing platform it will use to make The Collected Papers of Albert Einstein available online.  One of the most ambitious publishing ventures ever undertaken in the documentation of the history of science, The Collected Papers will ultimately comprise more than 14,000 papers selected from all phases of Einstein's career and fill nearly 30 volumes. The online version hosted by Tizra will provide easy, searchable access to the full archive, and will offer features including: Powerful, bilingual search, with page-specific search results. Links between German text and corresponding English translations. Persistent, page-specific URLs to facilitate citation, referencing and discussion. Easy online viewing in all common web browsers, including those on the most p
1 comment
Read more

AppGap: Tizra more than just a "great tool for content sellers"

By
Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .
Post a Comment
Read more