Skip to main content

Announcing the Tizra Publishing Webinar Series 2017

This September Tizra is launching a new educational program for its association publishing clients and others interested in digital publication best practices. The free series of three monthly webinars led by publishing expert Thad McIlroy is directed to help you become a more effective publishing manager by examining best practices and new trends in online publishing.

The first webinar in the series is "The 5 Top Issues Facing Association Publishing Management and How ToTackle Them!" and it takes place on Thursday, September 28 from 1pm - 2pm ET. Registration is free.

Description:
It’s never been a better time to be an association publisher. The tools, technologies and formats bring information and knowledge to members in record time and in multiple formats. There are challenges, but, as the saying goes, challenge brings opportunity. When Tizra talks with association publishing managers these are the top issues we hear about:
1. Enabling discovery via search and enhanced metadata
2. Optimizing content delivery to mobile devices
3. New technologies for continuing education
4. Marketing through multiple sales channels
5. Dynamic web sites for publication sales
This webinar will review each issue and discuss ways that publishing managers can more effectively address these core challenges. You can register by clicking on this link.

Two additional webinars will follow in October and November: "A Holistic View of Association Publishing" on Oct 26, 2017 1:00 PM EDT, and "Trends in Continuing Education in Association Publishing" on Nov 15, 2017 1:00 PM EST. For more information regarding these webinars, click on the links above.

About the Presenter
Thad McIlroy is an electronic publishing analyst and author based in San Francisco. His site, www.thefutureofpublishing.com, is the most in-depth on the subject. McIlroy advises associations and publishing companies on maximizing digital technologies within publishing workflows. During the past 25 years he has educated and entertained audiences around the world on every aspect of digital publishing. His latest book is The Metadata Handbook: A Book Publisher’s Guide to Creating and Distributing Metadata for Print and Ebooks.

Comments

Popular posts from this blog

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at  Scribe  did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

The XML Paradox

I have been working on my tutorial for the O'Reilly Tools of Change conference. I'm presenting PDF as a cost-effective option to create revenue from the the backlist as an alternative to XML. As a dedicated markup advocate from the days of SGML, and someone who helped simplify SGML down to XML, I still find it odd to be talking about other kinds of solutions, but I think I learned something from my custom web site customers... The XML Paradox is that XML is a high-quality archival medium, and obviously then, books and scholarly content would make the jump first. It just makes sense that everyone would use the high-value format for the longest-lived, highest value content. Wrong! The economics of publishing have played out the opposite way. The more ephemeral the content, the faster production methods can change. So newspapers were doing full-text databases from very early on. In the scholarly markets, journals are now almost all electronic. Books, however, are only start...

Pure Coolness

I have seen far from all the talks here, but from what I've seen and the buzz that I've heard the winner of the "coolest presentation award" was Manolis Kelaidis. He showed a paper e-book device that he's been prototyping. By means of conductive ink traces, a person touching a button on the page can trigger an action by an embedded processor.  He had a book where pads on the page triggered actions on his laptop: going to web pages, playing songs on iTunes, and so forth.  It  was a hand-bound Bluetooth book! There's clearly a huge expense still involved in platform building and so on, but everything he did is compatible with contemporary printing technology, using inks that are commercially available (not experimental). Other developments in printable circuitry play into this as well: printable batteries, printable electronic components,  printable speakers. Of course this is a technology, not a solution, and there's a huge chain of associated requirements ...