Announcing the Tizra Publishing Webinar Series 2017

This September Tizra is launching a new educational program for its association publishing clients and others interested in digital publication best practices. The free series of three monthly webinars led by publishing expert Thad McIlroy is directed to help you become a more effective publishing manager by examining best practices and new trends in online publishing.

The first webinar in the series is "The 5 Top Issues Facing Association Publishing Management and How ToTackle Them!" and it takes place on Thursday, September 28 from 1pm - 2pm ET. Registration is free.

Description:

It’s never been a better time to be an association publisher. The tools, technologies and formats bring information and knowledge to members in record time and in multiple formats. There are challenges, but, as the saying goes, challenge brings opportunity. When Tizra talks with association publishing managers these are the top issues we hear about:

1. Enabling discovery via search and enhanced metadata

2. Optimizing content delivery to mobile devices

3. New technologies for continuing education

4. Marketing through multiple sales channels

5. Dynamic web sites for publication sales

This webinar will review each issue and discuss ways that publishing managers can more effectively address these core challenges. You can register by clicking on this link.

Two additional webinars will follow in October and November: "A Holistic View of Association Publishing" on Oct 26, 2017 1:00 PM EDT, and "Trends in Continuing Education in Association Publishing" on Nov 15, 2017 1:00 PM EST. For more information regarding these webinars, click on the links above.

About the Presenter

Thad McIlroy is an electronic publishing analyst and author based in San Francisco. His site, www.thefutureofpublishing.com, is the most in-depth on the subject. McIlroy advises associations and publishing companies on maximizing digital technologies within publishing workflows. During the past 25 years he has educated and entertained audiences around the world on every aspect of digital publishing. His latest book is The Metadata Handbook: A Book Publisher’s Guide to Creating and Distributing Metadata for Print and Ebooks.

Comments

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET. The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click To Register for…

New Mobile-Optimized Template Simplifies Site Design

Pre-designed templates are increasingly popular as a quick way to get new Tizra sites launched, or to refresh the design of an existing site. A key driver in both cases is keeping up with increasingly high user expectations for ease of use and visual appeal, particularly on mobile devices. To address these needs, we’ve released a major upgrade to our Bootstrap-based responsive design template. The new version makes it much easier to customize with your own colors and logo, improves mobile interaction with the latest version of the Bootstrap framework, and adds numerous other visual and usability refinements.

Existing Tizra customers can try it out now by selecting the “Bootstrap Responsive Template” in the PRESENTATION area. Or if you’d like to see a quick preview, take a look at this demo site… https://abedemo.tizrapublisher.com

How Big Is the iPad Opportunity? Let's Look at the Stats

We recently took a closer look at the analytics for publications delivered through Tizra, and were not surprised to see that mobile usage continues to rise sharply. But what did surprise us was just how quickly one particular mobile device—the iPad—is driving a fundamental change in the way people consume content.

Apple's iOS mobile operating system is now second only to Windows in popularity, mostly because of the rapid rise in iPad use. Compared to a year ago, iPad traffic is up 277 percent, and now represents 21 percent of total user sessions on Tizra-powered sites.

It's hard to think of a better opportunity for publishers of eBooks and other long-form content. If you'd like to know more about how publishers like the International Association for the Study of Pain, LAB-AIDS and others are working with Tizra, please drop us a line.

Tizra Blog

Search This Blog