How the American Dental Association Moved Beyond DRM

The American Dental Association has been publishing books, brochures and other materials to help members stay current and manage their practices for more than a century, and now generates about $10 million in sales and licensing revenue from these products.

The ADA migrated to Tizra this year after a rigorous RFP process, driven primarily by frustration with their previous digital publication solution, which relied on proprietary digital rights management (DRM) technology. Under the previous digital publication solution, users were required to download special software to view the publications, which caused user complaints, and the DRM solution was unable to handle video and other supplements that went along with the publications, meaning ADA had to rely on cumbersome delivery mechanisms like CD-ROMs and flash drives.

Working with Tizra, ADA has not only eliminated these issues, they have gained the flexibility to pursue complex business models like group sales to large practices and institutions. ADA and Tizra are now actively exploring follow-on projects to add more kinds of content, and further develop publications as a key source of non-dues revenue to support ADA’s mission.

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2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right.

The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were looking fo…

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET. The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click To Register for…

New Mobile-Optimized Template Simplifies Site Design

Pre-designed templates are increasingly popular as a quick way to get new Tizra sites launched, or to refresh the design of an existing site. A key driver in both cases is keeping up with increasingly high user expectations for ease of use and visual appeal, particularly on mobile devices. To address these needs, we’ve released a major upgrade to our Bootstrap-based responsive design template. The new version makes it much easier to customize with your own colors and logo, improves mobile interaction with the latest version of the Bootstrap framework, and adds numerous other visual and usability refinements.

Existing Tizra customers can try it out now by selecting the “Bootstrap Responsive Template” in the PRESENTATION area. Or if you’d like to see a quick preview, take a look at this demo site… https://abedemo.tizrapublisher.com

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