How the American Dental Association Moved Beyond DRM

The American Dental Association has been publishing books, brochures and other materials to help members stay current and manage their practices for more than a century, and now generates about $10 million in sales and licensing revenue from these products.

The ADA migrated to Tizra this year after a rigorous RFP process, driven primarily by frustration with their previous digital publication solution, which relied on proprietary digital rights management (DRM) technology. Under the previous digital publication solution, users were required to download special software to view the publications, which caused user complaints, and the DRM solution was unable to handle video and other supplements that went along with the publications, meaning ADA had to rely on cumbersome delivery mechanisms like CD-ROMs and flash drives.

Working with Tizra, ADA has not only eliminated these issues, they have gained the flexibility to pursue complex business models like group sales to large practices and institutions. ADA and Tizra are now actively exploring follow-on projects to add more kinds of content, and further develop publications as a key source of non-dues revenue to support ADA’s mission.

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2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right.

The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were looking fo…

News Release: Tizra Announces an Open Platform for Interactive Publishing at Tools of Change

Web-based software lets publishers build interaction and community around their content, without being locked into proprietary tools and devices.

February 13, 2013 (New York, NY)--Tizra announced today at the O'Reilly Tools of Change Conference a combination of upgraded user interfaces and content management tools that provide publishers with a new option for publishing interactive digital content. The system builds on the open standards of the web, providing an alternative to proprietary "walled garden" systems, which require publishers to commit to authoring tools, viewing devices and distribution channels controlled by specific vendors.

The new platform being demonstrated at the conference includes a completely re-designed web-based content viewing interface, which improves usability and compatibility across all the most popular web browsers and viewing devices, as well as enhanced linking and the ability to deliver access-controlled files in any digital format.

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Stanford's HighWire Press Picks Tizra

We're thrilled to announce a new partnership with Stanford University's HighWire Press. It's exciting not only as an opportunity to work side-by-side with a longtime leader in online publishing, but also as validation of the robustness and flexibility we have worked so hard to build into Tizra. HighWire has been serving up some of the most prestigious online journals in the world since 1995, and they are extremely selective about the technology they offer their customers.

But the real proof of the collaboration's value is the response from the marketplace, with organizations including Project MUSE (Johns Hopkins University Press), Duke University Press, and GeoScienceWorld already signed on in advance of the product's launch. Clearly, the increased discoverability, ease of use and agility resulting from the collaboration are what publishers—and readers—are looking for.

Further details on the partnership are in the news release below. A PDF version is also avai…

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