How the American Dental Association Moved Beyond DRM

The American Dental Association has been publishing books, brochures and other materials to help members stay current and manage their practices for more than a century, and now generates about $10 million in sales and licensing revenue from these products.

The ADA migrated to Tizra this year after a rigorous RFP process, driven primarily by frustration with their previous digital publication solution, which relied on proprietary digital rights management (DRM) technology. Under the previous digital publication solution, users were required to download special software to view the publications, which caused user complaints, and the DRM solution was unable to handle video and other supplements that went along with the publications, meaning ADA had to rely on cumbersome delivery mechanisms like CD-ROMs and flash drives.

Working with Tizra, ADA has not only eliminated these issues, they have gained the flexibility to pursue complex business models like group sales to large practices and institutions. ADA and Tizra are now actively exploring follow-on projects to add more kinds of content, and further develop publications as a key source of non-dues revenue to support ADA’s mission.

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Digital Einstein Papers Launches on Tizra

Launching today, THE DIGITAL EINSTEIN PAPERS is a publicly available website of the collected and translated papers of Albert Einstein that allows readers to explore the writings of the world’s most famous scientist as never before. FOR IMMEDIATE RELEASE [ PDF Version ] Princeton, NJ – December 5, 2014 – Princeton University Press, in partnership with Tizra, Hebrew University of Jerusalem, and California Institute of Technology, announces the launch of THE DIGITAL EINSTEIN PAPERS ( http://einsteinpapers.press.princeton.edu ). This unique, authoritative resource provides full public access to the translated and annotated writings of the most influential scientist of the twentieth century: Albert Einstein. “Princeton University Press has a long history of publishing books by and about Albert Einstein, including the incredible work found in The Collected Papers of Albert Einstein,” said Peter Dougherty, director of Princeton University Press. “We are delighted to make these t

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Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .

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