How the American Dental Association Moved Beyond DRM

The American Dental Association has been publishing books, brochures and other materials to help members stay current and manage their practices for more than a century, and now generates about $10 million in sales and licensing revenue from these products.

The ADA migrated to Tizra this year after a rigorous RFP process, driven primarily by frustration with their previous digital publication solution, which relied on proprietary digital rights management (DRM) technology. Under the previous digital publication solution, users were required to download special software to view the publications, which caused user complaints, and the DRM solution was unable to handle video and other supplements that went along with the publications, meaning ADA had to rely on cumbersome delivery mechanisms like CD-ROMs and flash drives.

Working with Tizra, ADA has not only eliminated these issues, they have gained the flexibility to pursue complex business models like group sales to large practices and institutions. ADA and Tizra are now actively exploring follow-on projects to add more kinds of content, and further develop publications as a key source of non-dues revenue to support ADA’s mission.

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New Mobile-Optimized Template Simplifies Site Design

Pre-designed templates are increasingly popular as a quick way to get new Tizra sites launched, or to refresh the design of an existing site. A key driver in both cases is keeping up with increasingly high user expectations for ease of use and visual appeal, particularly on mobile devices. To address these needs, we’ve released a major upgrade to our Bootstrap-based responsive design template. The new version makes it much easier to customize with your own colors and logo, improves mobile interaction with the latest version of the Bootstrap framework, and adds numerous other visual and usability refinements.

Existing Tizra customers can try it out now by selecting the “Bootstrap Responsive Template” in the PRESENTATION area. Or if you’d like to see a quick preview, take a look at this demo site… https://abedemo.tizrapublisher.com

Webinar Sneak Preview: Strategic SEO - Increasing Your Organization's Visibility

Q+A with SEO expert Pam Long of True DigitalWe caught up with Pam Long and asked her to answer just a few SEO-related questions in advance of her upcoming webinar - Strategic SEO: Increasing Your Organization's Visibility. In this session, Pam will focus on the SEO challenges faced by association and mission-based publishers and organizations, and the Q+A below is just a small taste of the information she has to share, and she'll be taking your questions throughout the webinar!
To register for this free webinar which takes place on Thursday, October 12 from 1pm ET - 2pm ET, click here.
1. What's the biggest SEO challenge facing association/mission-based publishers? You need to face the reality that there are organizations out there that have been generating content with the intent of being found far longer than many associations have had digital content available at all. You’re competing against the likes of Google Books and Amazon, who are very, very good at discoverability,…

New Text-to-Speech Options Offer Access to a Broader Market

While the opportunities in digital publishing keep growing, so do the challenges. It's no longer enough to get your content online and figure out how to market and sell it. The digital audience is getting broader and more diverse, which means you need to adapt to new ways of consuming content. Helping publishers meet these challenges is Tizra's mission, as demonstrated in recent enhancements like improved mobile support, enhanced online reading, and better ways to deliver digital first-content.

Now we're going a step farther, and adding text-to-speech capabilities through a partnership with ReadSpeaker, the worldwide leader in this area since 1999. Soon, you'll not only be able to reach users across a wide range of devices and platforms through Tizra, but will also be able to reach all levels of reading ability, different learning styles, and users with visual and other disabilities.

This partnership is a great fit not only because ReadSpeaker's commitment to tech…

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