Skip to main content

Meet us at Digital Book World, Jan 13-15

Digital Book World 2014
It's a sign of the times that this will be the first year Tizra exhibits at the Digital Book World Conference, now in its fifth year in New York City.  Traditionally, DBW has been all about trade publishing, and trade publishing has been all about selling through traditional retail channels, i.e., bookstores increasingly dominated by Amazon.

Tizra, on the other hand, has long been the choice of publishers who want to reach their readers directly.  Some because they feel that reader communities are the lifeblood of their business.  Others because they want to build their own brands.  Others because they don't want to put more than 30% of their revenue into someone else's pockets...particularly if that someone's long-term interests aren't necessarily aligned with theirs.

So why are we exhibiting this year?  Partly because the Tools of Change Conference, which we've attended since 2007, is no longer being held.  But also because there are signs that trade publishers are starting to see direct reader relationships really are key to the future of their businesses, just as many educational and professional publishers have realized for some time now.  Maybe both reasons are part of a larger trend toward a more mature, practical and independent approach to digital publishing throughout the industry.

We'll see.  In any case, we're excited to be meeting friends and colleagues in NYC, and hope to see you there!

Comments

Popular posts from this blog

AppGap: Tizra more than just a "great tool for content sellers"

Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a  Webcast Friday, December 15 at 1pm ET . The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click To Re

How G-W Increases Customer Satisfaction (and profits) with DIGITAL FIRST Content

Drag-and-drop activity from one of G-W's Tizra-hosted digital textbooks shows how digital-first puts readers first. For most publishers moving to digital, the best strategy is usually to start with their existing print catalog.  Consultants may deride this as a “shovelware” approach (meaning you’re just shoveling print content online), but the truth is it’s the shortest path to getting live with a good quality product, and beginning the process of learning what works and doesn’t work for your readers. Once this is underway, however, it makes sense to start thinking more strategically about  digital first  content.  What do we mean by digital first? We think of digital first content as material that was born digital, i.e, developed from the outset to take full advantage of the possibilities offered by digital delivery, rather than tacking digital features on as an afterthought. Digital-first content enables publishers to do more for the customer.  For example, educational p