Skip to main content

Meet us at Digital Book World, Jan 13-15

Digital Book World 2014
It's a sign of the times that this will be the first year Tizra exhibits at the Digital Book World Conference, now in its fifth year in New York City.  Traditionally, DBW has been all about trade publishing, and trade publishing has been all about selling through traditional retail channels, i.e., bookstores increasingly dominated by Amazon.

Tizra, on the other hand, has long been the choice of publishers who want to reach their readers directly.  Some because they feel that reader communities are the lifeblood of their business.  Others because they want to build their own brands.  Others because they don't want to put more than 30% of their revenue into someone else's pockets...particularly if that someone's long-term interests aren't necessarily aligned with theirs.

So why are we exhibiting this year?  Partly because the Tools of Change Conference, which we've attended since 2007, is no longer being held.  But also because there are signs that trade publishers are starting to see direct reader relationships really are key to the future of their businesses, just as many educational and professional publishers have realized for some time now.  Maybe both reasons are part of a larger trend toward a more mature, practical and independent approach to digital publishing throughout the industry.

We'll see.  In any case, we're excited to be meeting friends and colleagues in NYC, and hope to see you there!

Comments

Popular posts from this blog

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a  Webcast Friday, December 15 at 1pm ET . The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click To Re

Behind the Screens, Pt. 2--Customizing Site Design in Tizra Publisher

If you’ve seen some of the sites created with Tizra Publisher, you know how different they can look. But how does this happen? In this second in our series on the Tizra Publisher web based control panel ( first post here ), we’ll show how easy it is to completely re-skin and restructure an Tizra Publisher site in a matter of hours. First, a little slideshow of some recent results: As in the first post, we’ll use the eat.shop guides from Cabazon Books as our example. Founded by a graphic designer, Cabazon has a strong visual identity and has done a great job reinforcing it across its print and online properties. Step 1: Pick a design While Tizra Publisher does provide pre-made templates for publishers to customize, Cabazon already had a site design they were happy with, and wanted to carry it over to the new online books site they were building on Tizra Publisher. Screens from the preexisting design they wanted to match: Cabazon’s original eat.shop homepage. Origin

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra 's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right. The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were loo