Skip to main content

Case Study: Small Medical Publisher Proves You Don't Have to Be Big to Sell Direct


"We were most comfortable with Tizra because of their personal approach. As a small company, we wanted a close relationship with a company that provides the same level of support we deliver to our customers." 
-- Curtis R. Vouwie, President and Publisher, OEM Health Information, Inc.
Download the Case Study

OEM Health Information, Inc. is a small company with an outsized presence in its field.  They have been publishing books on occupational and environmental health topics for over thirty years, and their books are relied on by doctors and nurses who need to be able to access information in a wide range of settings, and have no time for tech hassles.  "We needed an ebook solution that provided simple, reliable access from the clinic or from the road," says President and Publisher Curtis Vouwie.

With a small staff, Vouwie knew he needed outside help in choosing the right digital publishing platform.  He partnered with Laura Fillmore at Open Book Systems (OBS), a publishing services company equipped to help publishers transition to digital. OBS helped OEM determine which titles should be made available in digital form and what capabilities were required in a digital publishing platform. After investigating many options, OBS recommended Tizra.

"It was a very easy decision in the end," says Vouwie. "Not only did Tizra's software give us the capabilities and control we were after, but their business model was more appealing because it let us retain our profits."

Tizra worked quickly to get OEM's ebooks ready in time for an important presentation to over 1,000 physicians. As part of the setup, Tizra also provided web design services, tailoring the look of OEM's Tizra-hosted storefront so it blends seamlessly with their existing website and supports the continued development of OEM's all-important brand. The design also took advantage of responsive techniques to automatically optimize for mobile and tablet users.

After going live, OEM has been able to take a DIY approach to managing its digital storefront, taking advantage of the simplicity and flexibility of the Tizra platform including:
  • Testing new pricing and promotions on the fly.
  • Introducing new products, including digital-only ebooks on niche topics.
  • Keeping content up-to-date without delays from intermediaries.
With the flexibility of the Tizra platform, the company has been able to experiment with new kinds of sales models, including higher-priced subscription options, targeted offers using coupon codes, discounts for multi-title purchases, and downloadable product offerings using Tizra's social DRM watermarking.

Comments

Popular posts from this blog

New Mobile-Optimized Template Simplifies Site Design

Pre-designed templates are increasingly popular as a quick way to get new Tizra sites launched, or to refresh the design of an existing site.  A key driver in both cases is keeping up with increasingly high user expectations for ease of use and visual appeal, particularly on mobile devices. To address these needs, we’ve released a major upgrade to our Bootstrap-based responsive design template. The new version makes it much easier to customize with your own colors and logo, improves mobile interaction with the latest version of the Bootstrap framework, and adds numerous other visual and usability refinements.

Existing Tizra customers can try it out now by selecting the “Bootstrap Responsive Template” in the PRESENTATION area. Or if you’d like to see a quick preview, take a look at this demo site… https://abedemo.tizrapublisher.com

Case Study: ARL Walks the Walk on Accessible Content

The Association of Research Libraries (ARL) provides leadership in public and information policy to 125 research and academic libraries in the U.S. and Canada. A few years ago, in an effort to increase community engagement and reduce costs, ARL made the move from print to digital publications using the Tizra platform.

"Our goal was not just to go e-only, but to get there with enhanced functionality," said Publications Program Officer Lee Anne George.

When evaluating digital publishing platforms, ARL had some critical requirements including:
Support for existing publication formatsA full e-commerce platform supporting both free and paid content, as well as password- and IP-authenticated access for individual users or entire organizationsMobile responsive design supportFull-text searching including relevancy ranking and linking to specific pages in search and social sharingSupport for ARL's digital accessibility mandates After extensive testing, including an extended publi…

Free Webinar: How to get off the mult-format content treadmill

Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter?

Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience.

In 30 minutes you will learn...

How to broadcast and curate mixed media types for maximum impact.How to categorize content for ease of use and maintenance.How a well-tuned search can reveal hidden gems.REGISTER NOW!