Skip to main content

Tizra's Mobile Publishing Software Helps You Tap the Fast-Growing Mobile Audience with Responsive Templates

We are happy to report that Tizra’s mobile publishing software now offers responsive design templates for publishers who want to get started quickly with a standardized site design, yet also want to support the wide variety of devices their audience is using to search for, purchase, and consume content.

Combined with the mobile reading interfaces which Tizra has had in place for more than a year, the new templates enable publishers to create a fully mobile optimized user experience with no design customization.


Why Is This Important?


In the three short years since tablets first came on the market in 2010 with the introduction of the first-generation iPad, their popularity has grown to the point that now one third of American adults now own a tablet computer (Pew Research.) During the same time, we have seen the introduction of scores of smartphones, with smartphone penetration surpassing 59 percent, with 141 million U.S. owned smartphones (comScore.)

Tablet ownership chart

According to research presented by Goodreads at O’Reilly’s Tools of Change conference earlier this year, 37 percent of those smartphone owners surveyed read on their device, while 86 percent of tablet owners read on their device. With all this content being consumed over so many devices, how is a publisher to keep up with all the devices, operating systems, and screen sizes?

The answer is mobile responsive design.  With responsive websites, the layout and content adapts automatically based on the size of the screen it is being viewed on, including desktops, laptops, tablets and smartphones. By adapting both the layout and what content is shown, depending on the device, publishers are able to provide their audience with a better user experience.

Tizra’s Mobile Responsive Design Templates

Tizra Publisher now offers website templates that utilize mobile responsive design to deliver a great user experience across a wide range of devices.  These templates have been extensively cross-platform tested to ensure a superb user experience.  Each template contains all the components necessary to create a complete publication website.  Using Tizra’s mobile responsive design templates essentially future-proofs your site against the continuously changing technology landscape of new devices, operating systems, and formats -- allowing you to focus on your core competency, your content.

At Tizra, we are committed to helping publishers go digital faster, and with greater control over your brand, audience and content.  Mobile responsive design is one critical checkbox on the list of features that make the Tizra platform the choice of leading publishers.

Comments

Popular posts from this blog

Webinar Sneak Preview: Strategic SEO - Increasing Your Organization's Visibility

Q+A with SEO expert Pam Long of True DigitalWe caught up with Pam Long and asked her to answer just a few SEO-related questions in advance of her upcoming webinar - Strategic SEO: Increasing Your Organization's Visibility. In this session, Pam will focus on the SEO challenges faced by association and mission-based publishers and organizations, and the Q+A below is just a small taste of the information she has to share, and she'll be taking your questions throughout the webinar!
To register for this free webinar which takes place on Thursday, October 12 from 1pm ET - 2pm ET, click here.
1. What's the biggest SEO challenge facing association/mission-based publishers? You need to face the reality that there are organizations out there that have been generating content with the intent of being found far longer than many associations have had digital content available at all. You’re competing against the likes of Google Books and Amazon, who are very, very good at discoverability,…

New Mobile-Optimized Template Simplifies Site Design

Pre-designed templates are increasingly popular as a quick way to get new Tizra sites launched, or to refresh the design of an existing site.  A key driver in both cases is keeping up with increasingly high user expectations for ease of use and visual appeal, particularly on mobile devices. To address these needs, we’ve released a major upgrade to our Bootstrap-based responsive design template. The new version makes it much easier to customize with your own colors and logo, improves mobile interaction with the latest version of the Bootstrap framework, and adds numerous other visual and usability refinements.

Existing Tizra customers can try it out now by selecting the “Bootstrap Responsive Template” in the PRESENTATION area. Or if you’d like to see a quick preview, take a look at this demo site… https://abedemo.tizrapublisher.com

Feature Frenzy #1: The Cure for Post-Publication Panic

Tizra isn't the same software it was a year ago. Or even a month ago. In this series, we'll outline a few recent upgrades that are making our software more useful and valuable all the time. Upcoming posts:
Promoting your content with flexible sampling licenses. Quickly creating and tagging user accounts with the new batch loader. Tailoring advanced search with custom fields. Applying and updating access and sales terms across large numbers of documents, or document subsections, with the new content lists. Single Sign On integration with popular association management software. Customizing user profiles to gather key demographic details.Today: Quick fixes and updates with new publishing options.
Ever have post-publication panic…that sudden chill when you catch an error right after clicking "Publish to Live"? Fixing these slips has always been pretty easy with Tizra, but now it's quicker and your users need never know it happened…even if you goofed on a LARGE scal…