Tizra's Mobile Publishing Software Helps You Tap the Fast-Growing Mobile Audience with Responsive Templates

We are happy to report that Tizra’s mobile publishing software now offers responsive design templates for publishers who want to get started quickly with a standardized site design, yet also want to support the wide variety of devices their audience is using to search for, purchase, and consume content.

Combined with the mobile reading interfaces which Tizra has had in place for more than a year, the new templates enable publishers to create a fully mobile optimized user experience with no design customization.

Why Is This Important?

In the three short years since tablets first came on the market in 2010 with the introduction of the first-generation iPad, their popularity has grown to the point that now one third of American adults now own a tablet computer (Pew Research.) During the same time, we have seen the introduction of scores of smartphones, with smartphone penetration surpassing 59 percent, with 141 million U.S. owned smartphones (comScore.)

According to research presented by Goodreads at O’Reilly’s Tools of Change conference earlier this year, 37 percent of those smartphone owners surveyed read on their device, while 86 percent of tablet owners read on their device. With all this content being consumed over so many devices, how is a publisher to keep up with all the devices, operating systems, and screen sizes?

The answer is mobile responsive design. With responsive websites, the layout and content adapts automatically based on the size of the screen it is being viewed on, including desktops, laptops, tablets and smartphones. By adapting both the layout and what content is shown, depending on the device, publishers are able to provide their audience with a better user experience.

Tizra’s Mobile Responsive Design Templates

Tizra Publisher now offers website templates that utilize mobile responsive design to deliver a great user experience across a wide range of devices. These templates have been extensively cross-platform tested to ensure a superb user experience. Each template contains all the components necessary to create a complete publication website. Using Tizra’s mobile responsive design templates essentially future-proofs your site against the continuously changing technology landscape of new devices, operating systems, and formats -- allowing you to focus on your core competency, your content.

At Tizra, we are committed to helping publishers go digital faster, and with greater control over your brand, audience and content. Mobile responsive design is one critical checkbox on the list of features that make the Tizra platform the choice of leading publishers.

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