Skip to main content

Tizra's Mobile Publishing Software Helps You Tap the Fast-Growing Mobile Audience with Responsive Templates

Image
By
We are happy to report that Tizra’s mobile publishing software now offers responsive design templates for publishers who want to get started quickly with a standardized site design, yet also want to support the wide variety of devices their audience is using to search for, purchase, and consume content.

 Combined with the mobile reading interfaces which Tizra has had in place for more than a year, the new templates enable publishers to create a fully mobile optimized user experience with no design customization.
Why Is This Important?


In the three short years since tablets first came on the market in 2010 with the introduction of the first-generation iPad, their popularity has grown to the point that now one third of American adults now own a tablet computer (Pew Research.) During the same time, we have seen the introduction of scores of smartphones, with smartphone penetration surpassing 59 percent, with 141 million U.S. owned smartphones (comScore.)

Tablet ownership chart

According to research presented by Goodreads at O’Reilly’s Tools of Change conference earlier this year, 37 percent of those smartphone owners surveyed read on their device, while 86 percent of tablet owners read on their device. With all this content being consumed over so many devices, how is a publisher to keep up with all the devices, operating systems, and screen sizes?

The answer is mobile responsive design.  With responsive websites, the layout and content adapts automatically based on the size of the screen it is being viewed on, including desktops, laptops, tablets and smartphones. By adapting both the layout and what content is shown, depending on the device, publishers are able to provide their audience with a better user experience.

Tizra’s Mobile Responsive Design Templates

Tizra Publisher now offers website templates that utilize mobile responsive design to deliver a great user experience across a wide range of devices.  These templates have been extensively cross-platform tested to ensure a superb user experience.  Each template contains all the components necessary to create a complete publication website.  Using Tizra’s mobile responsive design templates essentially future-proofs your site against the continuously changing technology landscape of new devices, operating systems, and formats -- allowing you to focus on your core competency, your content.

At Tizra, we are committed to helping publishers go digital faster, and with greater control over your brand, audience and content.  Mobile responsive design is one critical checkbox on the list of features that make the Tizra platform the choice of leading publishers.

Comments

Post a Comment

Popular posts from this blog

AppGap: Tizra more than just a "great tool for content sellers"

By
Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .
Post a Comment
Read more

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

By
They say you should "meet your customers where they are." Well, for Tizra 's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right. The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were loo
Post a Comment
Read more

Using XML to Create a Better Online Reading Experience for the American Payroll Association

By
Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at  Scribe  did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates the pow
Post a Comment
Read more