Tizra's Mobile Publishing Software Helps You Tap the Fast-Growing Mobile Audience with Responsive Templates

We are happy to report that Tizra’s mobile publishing software now offers responsive design templates for publishers who want to get started quickly with a standardized site design, yet also want to support the wide variety of devices their audience is using to search for, purchase, and consume content.

Combined with the mobile reading interfaces which Tizra has had in place for more than a year, the new templates enable publishers to create a fully mobile optimized user experience with no design customization.

Why Is This Important?

In the three short years since tablets first came on the market in 2010 with the introduction of the first-generation iPad, their popularity has grown to the point that now one third of American adults now own a tablet computer (Pew Research.) During the same time, we have seen the introduction of scores of smartphones, with smartphone penetration surpassing 59 percent, with 141 million U.S. owned smartphones (comScore.)

According to research presented by Goodreads at O’Reilly’s Tools of Change conference earlier this year, 37 percent of those smartphone owners surveyed read on their device, while 86 percent of tablet owners read on their device. With all this content being consumed over so many devices, how is a publisher to keep up with all the devices, operating systems, and screen sizes?

The answer is mobile responsive design. With responsive websites, the layout and content adapts automatically based on the size of the screen it is being viewed on, including desktops, laptops, tablets and smartphones. By adapting both the layout and what content is shown, depending on the device, publishers are able to provide their audience with a better user experience.

Tizra’s Mobile Responsive Design Templates

Tizra Publisher now offers website templates that utilize mobile responsive design to deliver a great user experience across a wide range of devices. These templates have been extensively cross-platform tested to ensure a superb user experience. Each template contains all the components necessary to create a complete publication website. Using Tizra’s mobile responsive design templates essentially future-proofs your site against the continuously changing technology landscape of new devices, operating systems, and formats -- allowing you to focus on your core competency, your content.

At Tizra, we are committed to helping publishers go digital faster, and with greater control over your brand, audience and content. Mobile responsive design is one critical checkbox on the list of features that make the Tizra platform the choice of leading publishers.

Comments

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra! Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at Scribe did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Free Webinar: How to get off the mult-format content treadmill

Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter? Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience. In 30 minutes you will learn... How to broadcast and curate mixed media types for maximum impact. How to categorize content for ease of use and maintenance. How a well-tuned search can reveal hidden gems. REGISTER NOW!

Why Books in Browsers? A Closer Look at e-book Publishing Software Choices

What’s an ebook? For many, the first thought is of a Kindle, Nook or similar device, designed for a single purpose and packed with texts downloaded from a single retailer. However, it’s easy to forget just how new that notion of ebook publishing software is...or how quickly it’s changing. Vintage Rocket eBook (left) and SoftBook devices show how quickly the basic definition of an ebook can change. (From the collection of Tizra founder David Durand.) As broadband connections and computing power become more pervasive, the idea of “books in browsers” or “books in the cloud” is gaining traction. As has already happened in other media with services like Hulu, Netflix and Spotify, book publishers are starting to see the value in streaming content direct to users as they need it, rather than requiring them to download it to their own device before use. The Case for Books in Browsers: Delivering books or content in browsers is ideal for publishers that wan...

Tizra Blog

Search This Blog