Skip to main content

Case Study: Gibbs Smith Moves to Digital Publishing in Record Time

Gibbs Smith Education site on Tizra

Gibbs Smith Education a publisher specializing secondary school social studies textbooks, needed to find a way to move to digital publishing quickly to meet the requirements of school districts, while ensuring they met the curriculum standards set by each state.  


“We needed to meet the needs of schools who want the option of print or digital,” said education sales and marketing director Corine Sayler. “We knew schools were not buying as many printed texts as they used to.”


As a company that prides itself on Pulitzer nominated authors and meticulous attention to grade level-appropriate content, Gibbs Smith wanted to move to digital publishing in a way that preserved the levels of quality editorial and graphic design that had been so successful in print. Gibbs Smith also recognized that selling material in a digital format would open up new sales opportunities and revenue models, and was determined that any digital effort should be carried out on their own terms and to their own standards, to maintain control over their content and audience relationships.


But with a thinly stretched staff, the risk of developing ebook publishing software in house was too high so they began a search for a digital publishing platform partner. Tizra was the platform of choice based on factors including:

  • Tizra’s ability to achieve the digital transition quickly
  • Gibbs Smith’s ability to maintain direct control over development, both before and after launch
  • Tizra’s proven track record of successful deployments


“Tizra helped us transition to digital content in a timeframe others said was ludicrous,” stated Sayler. “Tizra never said no, they were flexible, adaptable and responded positively to our needs.”


In a matter of months, Gibbs Smith went from a print-centered company to one with a vital and growing new digital product line, which is every bit as much a part of their identity and mission as the books they’ve been publishing for 40 years.


To learn more, read the entire Gibbs Smith case study here.

Are you looking to move to digital publishing? Let us show you how Tizra can help.  

Comments

Popular posts from this blog

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra 's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right. The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were loo

Free Webinar: How to get off the mult-format content treadmill

Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter? Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience. In 30 minutes you will learn... How to broadcast and curate mixed media types for maximum impact. How to categorize content for ease of use and maintenance. How a well-tuned search can reveal hidden gems. REGISTER NOW!

How the American Dental Association Moved Beyond DRM

The American Dental Association has been publishing books, brochures and other materials to help members stay current and manage their practices for more than a century, and now generates about $10 million in sales and licensing revenue from these products. The ADA migrated to Tizra this year after a rigorous RFP process, driven primarily by frustration with their previous digital publication solution, which relied on proprietary digital rights management (DRM) technology. Under the previous digital publication solution, users were required to download special software to view the publications, which caused user complaints, and the DRM solution was unable to handle video and other supplements that went along with the publications, meaning ADA had to rely on cumbersome delivery mechanisms like CD-ROMs and flash drives. Working with Tizra, ADA has not only eliminated these issues, they have gained the flexibility to pursue complex business models like group sales to large practice