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Sites that Speak Volumes: Recent Launches by Consumer Reports, TRB, Davis & Columbia

Already, it's clear 2011 is going to be different.  Holiday shoppers gorged on ereaders, iPads and smart phones.  And after years of talk, digital content sales are actually skyrocketing the way the pundits said they would.

We're seeing the results in a whole new level of action and ambition from our customers.  They're pushing beyond ebooks to create digital destinations that combine anything from conference video to consumer editorial to classroom PowerPoint slides.

As you'll see below, the sites speak for  themselves.  Our customers are building their brands and achieving their goals, while teaching us new things every day!

Consumer Reports

Consumer Reports Health was looking for a way to market a series of downloadable reports providing in-depth, unbiased information.  Working with Tizra, they succeeded in launching a custom-tailored e-commerce portal within weeks.  Tizra provided design and production services, so Consumer Reports could meet tight deadlines without distracting internal resources, then provided training so they could take site management in house.

Transportation Research Board
Our friends at Omnipress are among the best when it comes to configuring Tizra to the needs of large professional gatherings.  Nonetheless, the TRB Annual Meeting Online site was a tall order, with more than 5,700 session videos, technical papers and presentations to be shared among more than 10,000 participants.  Omnipress rose to the challenge, delivering a site that showed off their web design capabilities, and leveraged Tizra's search, access control and ecommerce to the hilt.

Davis Publications
As the only educational publisher in the world solely dedicated to visual art, you can bet Davis Publications didn't want to compromise on the look of its new ebook site.  They didn't want to compromise on schedule either.  Tizra's crack design and production squad delivered the site exactly on time, just three weeks after kickoff.  And that includes time for two rounds of very discerning design review!

Columbia University Press
http://cupola.columbia.edu
Columbia University Press was looking to establish a new digital brand, selling direct to readers.  And they wanted to test chapter-at-a-time sales, along with ereader-ready downloads and a variety of subscription terms.  And they wanted to take advantage of their own in-house design resources.  The Tizra platform let them have it all.  Their staff created a beautiful look using our powerful tools, and now they have CUPOLA (Columbia University Press Online Access).  All the flexibility and power of custom software, without the giant development costs!

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