Skip to main content

Customer Coolness: Selling Ebooks by the Chapter, Download & Web Subscription All at Once

Sometimes a customer uses our software so well all we can do is gape and point.  (Actually, it's been happening quite a lot lately.)  Example: The way Columbia University Press has neatly exploited Tizra features to turn simple PDF files into a whole range of ebook products, including...
  • Web-only subscriptions of various durations.
  • Full book download/web combos.
  • Single chapter download/web combos.
A reader who just wants to answer quick questions about, say, how the concept of Strategic Innovation applies to Bill Gates, could just buy a chapter and browse it immediately online.  Someone with a deep interest in the topic could buy the right to download the whole book, load it into their ereader and take it with them on the road.

Tizra's supported these kinds of options—and a lot of others—for some time, but it takes design and copywriting flare to present them in ways users can quickly make sense of.  We think the paywall page below does it really nicely.
Typical CUPOLA paywall page automatically displays all relevant purchase options.
Tizra's dynamic offer management enables CUP to automatically put just the right promotions in the right places.  For example, if you want to read Flash Versus Blink: An Introduction to Strategic Intuition, which they offer as a free sample, you'll go straight through to the the content, and can either view it online or download the whole chapter.   But if you want read "Warrior Buddha: The Path to Beginner’s Mind," you'll hit a paywall page like the above.

Even better, CUP can now quickly test variations on pricing, terms, copy and design to optimize results.

It's still early in the project, but it looks to me like CUP's been reading some of their own books!

Comments

Popular posts from this blog

AppGap: Tizra more than just a "great tool for content sellers"

Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap , a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review .

Keeping Local Talent Local

Rhode Island's small, but it's got talent. I'd put the community of designers and software engineers surrounding Brown and RISD up against any I've worked with in New York or Boston. Yet technology startups haven't flourished here as you might expect, and much of Rhode Island's talent gets lured to the brighter lights of bigger cities. Yesterday, we got more evidence that the state is working to correct that when the Rhode Island Economic Development Corporation approved our application for a $100,000 Innovation Tax Credit .  The credit will provide one more reason for investors to bet their capital on Tizra, and will mean Tizra can put more of those great engineers and designers to work close to home.

Webinar Sneak Preview: Strategic SEO - Increasing Your Organization's Visibility

Q+A with SEO expert Pam Long of True Digital We caught up with Pam Long and asked her to answer just a few SEO-related questions in advance of her upcoming webinar - Strategic SEO: Increasing Your Organization's Visibility . In this session, Pam will focus on the SEO challenges faced by association and mission-based publishers and organizations, and the Q+A below is just a small taste of the information she has to share, and she'll be taking your questions throughout the webinar! To register for this free webinar which takes place on Thursday, October 12 from 1pm ET - 2pm ET, click here . 1. What's the biggest SEO challenge facing association/mission-based publishers? You need to face the reality that there are organizations out there that have been generating content with the intent of being found far longer than many associations have had digital content available at all. You’re competing against the likes of Google Books and Amazon, who are very, very good