Skip to main content

Webinar October 12 - Strategic SEO: Increasing Your Organization's Visibility

Join us on Thursday, October 12 for a free webinar that will help you control access to your valuable digital content, while optimizing discoverability.

Your content is a valuable resource, not just for your existing customers, clients or members, but for reaching new audiences and increasing visibility for your organization. The key? Strategic SEO!

In this session, Pam Long of True Digital will share insights on:
  • Looking at content in a new light
  • Gatekeeping in the age of Google
  • Optimizing content for visibility

Depending on who you ask, Pam is either a technical person who speaks marketing or a marketing person who speaks ‘geek’. It’s a combination of strengths that has served her well in her 15-year career in ad agencies and interactive shops, where she has worked with clients in the building products, manufacturing and non-profit sectors. At True, she puts those strengths to work developing digital strategies, SEO/SEM programs and measurement tactics to analyze everything from search engine rankings and social media engagement to website conversion for our clients.


When she’s not reminiscing about the glory days of Netscape Navigator and Alta Vista or up to her eyebrows in spreadsheets and charts, Pam enjoys gardening, quilting and beadwork (which some would argue is just a more colorful version of spreadsheets and charts). Pam is married and the proud Mom of one well-adjusted, highly analytical son and one slightly neurotic rescue dog.

Comments

Popular posts from this blog

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET. The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click To Register for…

"How to deliver content digitally without going out of business"

That's how The Chronicle of Higher Education described the quandary many publishers face. We think it's apt, particularly since they also said Tizra Publisher offers "a cost effective new model to try out." A key reason? We start with the "dreaded PDF" files publishers already have, which means… Tizra doesn't require an investment in high-priced technology or legions of IT helpers. Presses don't have to convert files to a more flexible XML format or invest scarce resources in custom-designed software. Read the full article here.

AppGap: Tizra more than just a "great tool for content sellers"

Bill Ives has been writing about knowledge management since the days when for most people that meant color coding your files, so we were really pleased when he agreed to evaluate Tizra Publisher in The AppGap, a blog on the future of work. We were even more pleased when he said "I see this service as a great tool for content sellers." But we thought his keenest insight was into applications beyond traditional publishing... [Tizra Publisher] can also be a useful content distribution system for enterprises that need to manage the presentation of their information. This will be especially useful for verticals with a lot of internal content such as legal firms, pharma, and other research oriented enterprises. Ives saw Tizra's combination of easy and yet precisely controlled content distribution as key for these users, and others needing to share marketing and technical information. Read the full review.