A Customer Calls It as He Sees It

An email from one of our customers this morning reminded me that sometimes it’s best to just get out of the way and let them do the talking. Following is unedited text from John Weatherby, Director of Product Line Management, at LAB-AIDS (and an umpire in his spare time), on why he recommends Tizra to his colleagues...

Reliability of TIZRA – we have experienced very little downtime during the course of our relationship and that is critical, especially to teachers that rely on access during class time
Cross platform Capabilities – This is key in my mind as the diversity of the products teachers and students are using to access TIZRA is an issue. To develop something in-house that would work across all platforms would be fairly complicated
Technical Support – You guys have done a great job supporting us and troubleshooting problems when they come up. This is something most publishers worry about: will someone be there to help through the process
Cost – The financial investment to develop a multi-platform product would be huge at this point, then you still have to worry about whether it will work
Competition – We did our due diligence and could not identify another company that was doing the kinds of things TIZRA is doing. Couple that with the very positive feedback I received when I solicited feedback from your customers and in many ways it becomes a no-brainer.

Thanks, John! You can't buy better marketing than that.

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Webinar Sneak Preview: Strategic SEO - Increasing Your Organization's Visibility

Q+A with SEO expert Pam Long of True DigitalWe caught up with Pam Long and asked her to answer just a few SEO-related questions in advance of her upcoming webinar - Strategic SEO: Increasing Your Organization's Visibility. In this session, Pam will focus on the SEO challenges faced by association and mission-based publishers and organizations, and the Q+A below is just a small taste of the information she has to share, and she'll be taking your questions throughout the webinar!
To register for this free webinar which takes place on Thursday, October 12 from 1pm ET - 2pm ET, click here.
1. What's the biggest SEO challenge facing association/mission-based publishers? You need to face the reality that there are organizations out there that have been generating content with the intent of being found far longer than many associations have had digital content available at all. You’re competing against the likes of Google Books and Amazon, who are very, very good at discoverability,…

New Mobile-Optimized Template Simplifies Site Design

Pre-designed templates are increasingly popular as a quick way to get new Tizra sites launched, or to refresh the design of an existing site. A key driver in both cases is keeping up with increasingly high user expectations for ease of use and visual appeal, particularly on mobile devices. To address these needs, we’ve released a major upgrade to our Bootstrap-based responsive design template. The new version makes it much easier to customize with your own colors and logo, improves mobile interaction with the latest version of the Bootstrap framework, and adds numerous other visual and usability refinements.

Existing Tizra customers can try it out now by selecting the “Bootstrap Responsive Template” in the PRESENTATION area. Or if you’d like to see a quick preview, take a look at this demo site… https://abedemo.tizrapublisher.com

News Release: Tizra Announces an Open Platform for Interactive Publishing at Tools of Change

Web-based software lets publishers build interaction and community around their content, without being locked into proprietary tools and devices.

February 13, 2013 (New York, NY)--Tizra announced today at the O'Reilly Tools of Change Conference a combination of upgraded user interfaces and content management tools that provide publishers with a new option for publishing interactive digital content. The system builds on the open standards of the web, providing an alternative to proprietary "walled garden" systems, which require publishers to commit to authoring tools, viewing devices and distribution channels controlled by specific vendors.

The new platform being demonstrated at the conference includes a completely re-designed web-based content viewing interface, which improves usability and compatibility across all the most popular web browsers and viewing devices, as well as enhanced linking and the ability to deliver access-controlled files in any digital format.

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