A Customer Calls It as He Sees It

An email from one of our customers this morning reminded me that sometimes it’s best to just get out of the way and let them do the talking. Following is unedited text from John Weatherby, Director of Product Line Management, at LAB-AIDS (and an umpire in his spare time), on why he recommends Tizra to his colleagues...

Reliability of TIZRA – we have experienced very little downtime during the course of our relationship and that is critical, especially to teachers that rely on access during class time
Cross platform Capabilities – This is key in my mind as the diversity of the products teachers and students are using to access TIZRA is an issue. To develop something in-house that would work across all platforms would be fairly complicated
Technical Support – You guys have done a great job supporting us and troubleshooting problems when they come up. This is something most publishers worry about: will someone be there to help through the process
Cost – The financial investment to develop a multi-platform product would be huge at this point, then you still have to worry about whether it will work
Competition – We did our due diligence and could not identify another company that was doing the kinds of things TIZRA is doing. Couple that with the very positive feedback I received when I solicited feedback from your customers and in many ways it becomes a no-brainer.

Thanks, John! You can't buy better marketing than that.

Comments

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra! Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at Scribe did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Princeton University Press Partners with Tizra to Take Einstein Papers Online

Unprecedented project will make nearly 30 volumes of Albert Einstein's papers available throughout the world. October 9, 2013 (Providence, RI) -- Princeton University Press has selected Tizra as the digital publishing platform it will use to make The Collected Papers of Albert Einstein available online. One of the most ambitious publishing ventures ever undertaken in the documentation of the history of science, The Collected Papers will ultimately comprise more than 14,000 papers selected from all phases of Einstein's career and fill nearly 30 volumes. The online version hosted by Tizra will provide easy, searchable access to the full archive, and will offer features including: Powerful, bilingual search, with page-specific search results. Links between German text and corresponding English translations. Persistent, page-specific URLs to facilitate citation, referencing and discussion. Easy online viewing in all common web browsers, including those on the most p...

Scarcity Amid Abundance

One ramification of Chris Anderson's economics of abundance argument was nicely summarized by David Hornik: don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Economy of Abundance you can have it all But for most publishers this has been easier said than done. They may have an abundance of content, but building, feeding and tuning current online distribution and marketing systems is enough of a resource hog to dampen the experimental spirit at all but the richest. This, as you may have guessed, is the problem we're working on at Tizra. We think we're pretty close to solving it.

Tizra Blog

Search This Blog