A Customer Calls It as He Sees It

An email from one of our customers this morning reminded me that sometimes it’s best to just get out of the way and let them do the talking. Following is unedited text from John Weatherby, Director of Product Line Management, at LAB-AIDS (and an umpire in his spare time), on why he recommends Tizra to his colleagues...

Reliability of TIZRA – we have experienced very little downtime during the course of our relationship and that is critical, especially to teachers that rely on access during class time
Cross platform Capabilities – This is key in my mind as the diversity of the products teachers and students are using to access TIZRA is an issue. To develop something in-house that would work across all platforms would be fairly complicated
Technical Support – You guys have done a great job supporting us and troubleshooting problems when they come up. This is something most publishers worry about: will someone be there to help through the process
Cost – The financial investment to develop a multi-platform product would be huge at this point, then you still have to worry about whether it will work
Competition – We did our due diligence and could not identify another company that was doing the kinds of things TIZRA is doing. Couple that with the very positive feedback I received when I solicited feedback from your customers and in many ways it becomes a no-brainer.

Thanks, John! You can't buy better marketing than that.

Comments

Case Study: Orca Book Publishers Unifies its Digital Offerings Using the Tizra Platform

"We needed to find a way to keep all our of customers together on the same site," --Melanie Jeffs, Director of Digital Products, Orca Book Publishers Orca, a Canadian-based publisher of award-winning books for children, teens and reluctant readers, used to maintain separate websites and e-commerce platforms for its various digital offerings. The company had its free teaching resources under its own domain, separate e-commerce stores for the U.S. and Candian booklists, and a third site supporting paid subscriptions to its Text2Reader language arts resources. Maintaining these disparate platforms was a headache and didn't provide a smooth customer experience. "We needed to find a way to keep all our of customers together on the same site," said Melanie Jeffs, Director of Digital Products at Orca. After closely examining a number of different e-commerce solutions, Orca selected the Tizra Digital Publishing Platform because it offered: The ability...

See Tizra at the Frankfurt Book Fair

Guten Tag! If you are attending the Frankfurt Book Fair and thinking about your digital publishing strategy, we’d like to meet with you to tell you about all the great things happening at Tizra including: Our recent partnership with HighWire to power their Folio ebook platform (see below) How Goodheart-Willcox uses Tizra to create digital first content Exciting new features such as an improved e-reading experience , new mobile responsive design templates , and new APIs for faster uploading and better design integration Plus, some big news we can't tell you about until the show! Find Tizra at: The American Collective Stand Hall 8.0 S31 or email us at carlos.martinez@tizra.com to arrange a meeting. Please join us in congratulating HighWire on the launch of Folio! Built on the HighWire Open Platform and leveraging Tizra for ebook integration, Folio is a flexible, scalable, ebook solution, providing a user-friendly, intuitive reading experience t...

Tizra Upgrade Provides a Crisper, More Interactive E-Reading Experience

In the print world, when you think about a reader’s user experience, you consider factors like the size and weight of a book, paper quality, typeface, layout and design. Moving to digital, some of these factors still hold true, but others are replaced with concerns such as speed, intuitive controls, cross-platform compatibility, plus as with any human interface, a host of intangibles. We’re always working to make the Tizra reading experience crisper, easier, and less distracting, because happier readers mean happier publishers. Tizra reader upgrade makes it easy to enhance content with interactive lightbox effects. The update builds on Tizra’s ability to provide usability and compatibility across all the most popular web browsers and viewing devices, and is now available to all Tizra customers. Enhancements include: Speed -- e-reading should be as crisp, fast and simple as turning a page. Your readers are not going to tolerate delays waiting for cont...

Tizra Blog

Search This Blog