Join Us for a Lunch and Learn Webcast: 10 Things to Consider in Developing your Digital Publishing Strategy
According to the Pew Research Center, 23 percent of Americans 16 and older read ebooks within the last year. With more and more content being consumed online, publishers are going beyond tactical one-offs, and taking a serious strategic look at the transition to digital publishing as a core part of their business. In this free webinar hosted by Digital Book World, we will review the 10 most important factors publishers need to consider.
The webcast will feature a presentation by Stanford University’s HighWire Press, the technology partner and platform to 150 scholarly publishers, on the decision process they went through when selecting a strategic partner to enhance their ebooks product offering.
Join Digital Book World, Tizra, and HighWire on Tuesday, November 12, 2013 at 12pm ET to get the inside scoop on what to consider in building your digital business.
Attendees Will Learn
– What questions to ask stakeholders regarding distribution, audience, monetization and more
– How to leverage technology to improve discoverability of content and create new revenue opportunities
– What to look for in a strategic partner to supplement your in-house staff and speed your time-to-market
– How to future-proof your offering against the ever-changing e-reading landscape
– What factors HighWire considered in choosing Tizra to power their ebook publishing platform
– How to leverage technology to improve discoverability of content and create new revenue opportunities
– What to look for in a strategic partner to supplement your in-house staff and speed your time-to-market
– How to future-proof your offering against the ever-changing e-reading landscape
– What factors HighWire considered in choosing Tizra to power their ebook publishing platform
Participants
– Abe Dane, President and COO of Tizra, Inc.
– Melinda Boland, Sr. Product Manager, eBooks at HighWire Press
– Abe Dane, President and COO of Tizra, Inc.
– Melinda Boland, Sr. Product Manager, eBooks at HighWire Press
Moderator
– Jeremy Greenfield, Editorial Director at Digital Book World
– Jeremy Greenfield, Editorial Director at Digital Book World
Who Should Attend
– Digital publishers interested in offering online content direct to their audience
– Educational publishers
– Scholarly & professional publishers
– Associations & societies who publish or sell research, journals, or online content
– Digital publishers interested in offering online content direct to their audience
– Educational publishers
– Scholarly & professional publishers
– Associations & societies who publish or sell research, journals, or online content
This webcast is a service of Digital Book World and sponsored by Tizra. A recording of the webcast will be available to Digital Book World members.
Register today!
About the Presenters
Abe Dane is a founder of Tizra, and has been working in publishing and e-commerce for 25 years. He launched Hearst's first magazine branded web site in 1994, and then was founding editor of HomeArts, a magazine portal that became one of the web’s top ad revenue earners. He later worked on projects for organizations including Oxford University Press, Gale and MIT OpenCourseWare. Prior to 1994, he was a technology journalist, including a stint as Science/Technology Editor at Popular Mechanics and a Knight Science Journalism Fellowship at MIT.
Melinda Boland began work as the Senior Product Manager for the Folio product at HighWire Press in the summer of 2013. Prior to HighWire, Melinda accrued 15 years experience in higher education publishing developing e-learning products for the life, earth, and social sciences. Working toward a Masters of Library and Information Science broadened her interest in working in publishing automation and ebooks. Melinda holds a Bachelor of the Arts from University of California, Santa Cruz in literature.
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