Skip to main content

Join Us for a Lunch and Learn Webcast: 10 Things to Consider in Developing your Digital Publishing Strategy

Digital Book World Logo, HighWire Logo, Tizra Logo
Everyone is thinking about digital publishing, but are you ready to make it a strategic part of your publishing business?

According to the Pew Research Center, 23 percent of Americans 16 and older read ebooks within the last year. With more and more content being consumed online, publishers are going beyond tactical one-offs, and taking a serious strategic look at the transition to digital publishing as a core part of their business. In this free webinar hosted by Digital Book World, we will review the 10 most important factors publishers need to consider.
The webcast will feature a presentation by Stanford University’s HighWire Press, the technology partner and platform to 150 scholarly publishers, on the decision process they went through when selecting a strategic partner to enhance their ebooks product offering.
Join Digital Book World, Tizra, and HighWire on Tuesday, November 12, 2013 at 12pm ET to get the inside scoop on what to consider in building your digital business.

Attendees Will Learn
– What questions to ask stakeholders regarding distribution, audience, monetization and more
– How to leverage technology to improve discoverability of content and create new revenue opportunities
– What to look for in a strategic partner to supplement your in-house staff and speed your time-to-market
– How to future-proof your offering against the ever-changing e-reading landscape
– What factors HighWire considered in choosing Tizra to power their ebook publishing platform
Participants
– Abe Dane, President and COO of Tizra, Inc.
– Melinda Boland, Sr. Product Manager, eBooks at HighWire Press
Moderator
Jeremy Greenfield, Editorial Director at Digital Book World
Who Should Attend
– Digital publishers interested in offering online content direct to their audience
– Educational publishers
– Scholarly & professional publishers
– Associations & societies who publish or sell research, journals, or online content
This webcast is a service of Digital Book World and sponsored by Tizra. A recording of the webcast will be available to Digital Book World members.

Register today!


About the Presenters
attachment-1Abe Dane is a founder of Tizra, and has been working in publishing and e-commerce for 25 years. He launched Hearst's first magazine branded web site in 1994, and then was founding editor of HomeArts, a magazine portal that became one of the web’s top ad revenue earners. He later worked on projects for organizations including Oxford University Press, Gale and MIT OpenCourseWare. Prior to 1994, he was a technology journalist, including a stint as Science/Technology Editor at Popular Mechanics and a Knight Science Journalism Fellowship at MIT.

attachment
Melinda Boland began work as the Senior Product Manager for the Folio product at HighWire Press in the summer of 2013. Prior to HighWire, Melinda accrued 15 years experience in higher education publishing developing e-learning products for the life, earth, and social sciences. Working toward a Masters of Library and Information Science broadened her interest in working in publishing automation and ebooks. Melinda holds a Bachelor of the Arts from University of California, Santa Cruz in literature.

Comments

Popular posts from this blog

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at  Scribe  did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Free Webinar: How to get off the mult-format content treadmill

Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter? Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience. In 30 minutes you will learn... How to broadcast and curate mixed media types for maximum impact. How to categorize content for ease of use and maintenance. How a well-tuned search can reveal hidden gems. REGISTER NOW!

Why Books in Browsers? A Closer Look at e-book Publishing Software Choices

What’s an ebook?   For many, the first thought is of a Kindle, Nook or similar device, designed for a single purpose and packed with texts downloaded from a single retailer.  However, it’s easy to forget just how new that notion of ebook publishing software is...or how quickly it’s changing. Vintage Rocket eBook (left) and SoftBook devices show how quickly the basic definition of an ebook can change.  (From the collection of Tizra founder David Durand.) As broadband connections and computing power become more pervasive, the idea of “books in browsers” or “books in the cloud” is gaining traction.  As has already happened in other media with services like Hulu, Netflix and Spotify, book publishers are starting to see the value in streaming content direct to users as they need it, rather than requiring them to download it to their own device before use. The Case for Books in Browsers: Delivering books or content in browsers is ideal for publishers that wan...