Skip to main content

Join Us for a Lunch and Learn Webcast: 10 Things to Consider in Developing your Digital Publishing Strategy

Image
By
Digital Book World Logo, HighWire Logo, Tizra Logo
Everyone is thinking about digital publishing, but are you ready to make it a strategic part of your publishing business?

According to the Pew Research Center, 23 percent of Americans 16 and older read ebooks within the last year. With more and more content being consumed online, publishers are going beyond tactical one-offs, and taking a serious strategic look at the transition to digital publishing as a core part of their business. In this free webinar hosted by Digital Book World, we will review the 10 most important factors publishers need to consider.
The webcast will feature a presentation by Stanford University’s HighWire Press, the technology partner and platform to 150 scholarly publishers, on the decision process they went through when selecting a strategic partner to enhance their ebooks product offering.
Join Digital Book World, Tizra, and HighWire on Tuesday, November 12, 2013 at 12pm ET to get the inside scoop on what to consider in building your digital business.

Attendees Will Learn
– What questions to ask stakeholders regarding distribution, audience, monetization and more
– How to leverage technology to improve discoverability of content and create new revenue opportunities
– What to look for in a strategic partner to supplement your in-house staff and speed your time-to-market
– How to future-proof your offering against the ever-changing e-reading landscape
– What factors HighWire considered in choosing Tizra to power their ebook publishing platform
Participants
– Abe Dane, President and COO of Tizra, Inc.
– Melinda Boland, Sr. Product Manager, eBooks at HighWire Press
Moderator
– Jeremy Greenfield, Editorial Director at Digital Book World
Who Should Attend
– Digital publishers interested in offering online content direct to their audience
– Educational publishers
– Scholarly & professional publishers
– Associations & societies who publish or sell research, journals, or online content
This webcast is a service of Digital Book World and sponsored by Tizra. A recording of the webcast will be available to Digital Book World members.

Register today!


About the Presenters
attachment-1Abe Dane is a founder of Tizra, and has been working in publishing and e-commerce for 25 years. He launched Hearst's first magazine branded web site in 1994, and then was founding editor of HomeArts, a magazine portal that became one of the web’s top ad revenue earners. He later worked on projects for organizations including Oxford University Press, Gale and MIT OpenCourseWare. Prior to 1994, he was a technology journalist, including a stint as Science/Technology Editor at Popular Mechanics and a Knight Science Journalism Fellowship at MIT.
attachment
Melinda Boland began work as the Senior Product Manager for the Folio product at HighWire Press in the summer of 2013. Prior to HighWire, Melinda accrued 15 years experience in higher education publishing developing e-learning products for the life, earth, and social sciences. Working toward a Masters of Library and Information Science broadened her interest in working in publishing automation and ebooks. Melinda holds a Bachelor of the Arts from University of California, Santa Cruz in literature.

Comments

Post a Comment

Popular posts from this blog

Using XML to Create a Better Online Reading Experience for the American Payroll Association

By
Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra!  Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at  Scribe  did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...
Post a Comment
Read more

See Tizra at the Frankfurt Book Fair

By
Guten Tag! If you are attending the Frankfurt Book Fair and thinking about your digital publishing strategy, we’d like to meet with you to tell you about all the great things happening at Tizra including: Our recent partnership with HighWire to power their Folio ebook platform (see below) How Goodheart-Willcox uses Tizra to create digital first content Exciting new features such as an improved e-reading experience , new mobile responsive design templates , and new APIs for faster uploading and better design integration Plus, some big news we can't tell you about until the show! Find Tizra at: The American Collective Stand Hall 8.0 S31 or email us at carlos.martinez@tizra.com to arrange a meeting. Please join us in congratulating HighWire on the launch of Folio! Built on the HighWire Open Platform and leveraging Tizra for ebook integration, Folio is a flexible, scalable, ebook solution, providing a user-friendly, intuitive reading experience t...
Post a Comment
Read more

The Importance of Understanding Your Audience

By
This is the first in a series of blog posts based on our recent webcast, "10 Factors to Consider when Developing your Digital Publishing Strategy." If you weren't able to attend, you can still watch it in its entirety, including the interactive question and answer session here. We start with the very core of your publishing business —  audience. Audience drives both sides of your publishing business.  On the product side, it should be the touchstone that guides your editorial and content development efforts.  Book publishers need to make sure their organizations are structured so that the voice of the audience is heard clearly and with authority.  Traditionally in magazine publishing, this role has been served by the editor-in-chief.  Most book publishers don't have comparable structures, and creating them is one of the great challenges of successful online brand building. Your audience impacts where you promote and sell your content — big box reta...
Post a Comment
Read more