Tools of Change 2013

O'Reilly Tools of Change for Publishing 2013

Tizra is thrilled to once again be exhibiting at the Tools of Change for Publishers Conference, February 12-14, 2013. Please visit us at booth TT 7. Also, feel free to take advantage of our exhibitor discount, by registering with this Discount Code: TIZRA25.

ToC has always been a great event for Tizra. We were there the first time the event was held in 2007. And just a couple of months ago, we were recognized by conference chair Joe Wikert as a tool that empowers publishers to reach readers directly.

We love being surrounded by incredibly smart people who share our passion for the world of digital publishing. And what a world it's become!

The population of e-book readers is growing. In the past year, the number of those who read e-books increased from 16% to 23%. And this move toward e-book reading coincides with an increase in ownership of tablets and other electronic book reading devices, growing from 18% to 33%. Digital publishing is branching out, with companies like The New York Times, USA Today, TIME Inc, the Washington Post, Vanity Fair -- among others -- publishing their own ebook content. What better time to connect and see each other through all this amazing change?

If you won't be able to make the ToC conference this year, you can always follow our twitter feed at twitter.com/tizra as we'll be tweeting from floor.

Here's to connecting soon and cheers to another great year at Tools of Change!

Comments

Stanford's HighWire Press Picks Tizra

We're thrilled to announce a new partnership with Stanford University's HighWire Press. It's exciting not only as an opportunity to work side-by-side with a longtime leader in online publishing, but also as validation of the robustness and flexibility we have worked so hard to build into Tizra. HighWire has been serving up some of the most prestigious online journals in the world since 1995, and they are extremely selective about the technology they offer their customers. But the real proof of the collaboration's value is the response from the marketplace, with organizations including Project MUSE (Johns Hopkins University Press), Duke University Press , and GeoScienceWorld already signed on in advance of the product's launch. Clearly, the increased discoverability, ease of use and agility resulting from the collaboration are what publishers—and readers—are looking for. Further details on the partnership are in the news release below. A PDF version is ...

Leave Web Enough Alone!

Jeremy Zawodny is rightly torqued about the needless complication of tools that purport to help with information sharing. The web's always had that pretty well covered, thanks to the simple magic of the URL. Anything you find, you can bookmark, email, or with a tinyurl , disseminate on a cocktail napkin. If my dear grandfather had been born later, he probably would never have picked up the habit of mailing articles lovingly clipped with a pen knife, and instead would have referred me to his del.icio.us feed. Zawodny points to a bizarre assortment of pop-ups, forms, and other unwelcome surprises that result from the "helpful" new sharing features, and notes... they seem to be placed on the sites under the assumption that I'm too stupid to send email (to the people I presumably email frequently already) with a URL in it... Thanks for the confidence boost. At Tizra, we're more inclined to say thanks to for the opportunity to do better. Our AgilePDF™ , for exampl...

Context is King!

John Blossom's post on traditional portal strategies resonated with my recent thinking about aggregation sites ( Shorelines: portals Passe ). I made his post into a silly slogan for my subject line, but he is making a good case that even in the "piling things up" business, there are potential problems with actually piling them up. Reading it, for a minute, I had a pang about Tizra. You might be able to read it as saying that it's not worth building your own content collection at all, but I don't think that is the practical point for publishers. I think that the notion of stressing context and tuning product offerings to user groups is exactly what we enable with our product and content management tools. You need to have a branded presentation of your content to all your different audiences, and make every audience an offer that they want to buy. That takes a lot of flexibility, which is what we've concentrated on. That flexibility should be on tap, not the en...

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