Skip to main content

Make Your Own Marketing Widgets!

How LAB-AIDS is using the new widgets.
Tizra now offers a Widget viewing mode that lets you embed your content in just about any standard web page just by inserting a little blob of HTML code.  It's great for letting users "leaf through" samples of your content without interrupting what they're doing...whether that's perusing your online book catalog, reading a review, or as you'll see below, enjoying a fascinating blog post like this!  It enables you to disseminate promotional samples widely via viral or conventional marketing campaigns, and to make the online shopping and buying experience as seamless and integrated as possible.

For example, say you were a well-known Tizra customer like LAB-AIDS. You could give bloggers a simple snippet of code that would let them show their readers a thumbnail-sized sample of one of your beautiful books like this...


All that's needed to embed the above sample is a little blob of code like this...
<iframe src="http://s75327680-sample.tizrapublisher.com/3lv4ul/82?zoomFactor=0.255" style="background-color: white; border: 1px solid black; height: 326px; overflow: hidden; width: 240px;"></iframe>
The web monkeys among you will immediately recognize it as plain old HTML that'll work just about anywhere.  This means it's easy for anyone with minimal web skills to spread the word about your content.

It also means web designers can customize the widgets without learning anything new.  With a few tweaks, samples can be made bigger, smaller, given decorative borders, or otherwise tailored to fit their surroundings.  Say you wanted to distribute a bigger sample, like this from Goodheart-Willcox, and frame it in orange...



Cooking Up Your Own Widgets

To create one of these blobs of code, you start with a pair of standard iframe tags, like this...
<iframe></iframe>
To indicate which content you want included in the sample, you use a special version of the Tizra URL for that content (to open up access to the content, you'll need admin privileges on a Tizra account and knowledge of the basic access control tools).  The URL is similar to the ones used to preview content in the private staging area of a Tizra site, but with a slight twist.  If the staging variant looked like this...
http://s45273646-preview.tizrapublisher.com/UT4_SE/3
...the version to use in your widget would look like this...
http://s45273646-sample.tizrapublisher.com/UT4_SE/3
...with the only difference being that "sample" is used in place of "preview."

Once you have the URL, you stick it into the iframe markup like this...
<iframe src="http://s45273646-sample.tizrapublisher.com/UT4_SE/3"></iframe>
From here, it's all about tweaking the cosmetics.  First you'll probably want to set the size of the iframe (essentially the window inside which your content will be displayed).  You can do that through standard HTML.  For example, you'd set it to 240 pixels wide by 326 pixels wide like this...
<iframe src="http://s45273646-sample.tizrapublisher.com/UT4_SE/3" style="width: 240pxheight: 326px;"></iframe>
You can change the size of the page images that appear inside the iframe by adding a zoom factor to the end of the URL like this...

<iframe src="http://s45273646-sample.tizrapublisher.com/UT4_SE/3?zoomFactor=0.255" style="width: 240px; height: 326px;"></iframe>
Increment the number up for bigger, down for smaller.  

Then you can decorate to your heart's content, say by adding a white background to bleed out to the edge of the iframe, and a nice crisp black border...

<iframe src="http://s45273646-sample.tizrapublisher.com/UT4_SE/3?zoomFactor=0.255" style="width: 240px; height: 326px; background-color: white; border: 1px solid black;"></iframe>


Comments

David McKnight said…
This is excellent. Great for content marketing, promoting events, a new publication, just about any content. With Tizra controlling access you can event share "member only" content without worrying about if the the promo gets shared...matter of fact...you would want it to so more learn about the great content you have and the value of membership.

Popular posts from this blog

New Mobile-Optimized Template Simplifies Site Design

Pre-designed templates are increasingly popular as a quick way to get new Tizra sites launched, or to refresh the design of an existing site.  A key driver in both cases is keeping up with increasingly high user expectations for ease of use and visual appeal, particularly on mobile devices. To address these needs, we’ve released a major upgrade to our Bootstrap-based responsive design template. The new version makes it much easier to customize with your own colors and logo, improves mobile interaction with the latest version of the Bootstrap framework, and adds numerous other visual and usability refinements.

Existing Tizra customers can try it out now by selecting the “Bootstrap Responsive Template” in the PRESENTATION area. Or if you’d like to see a quick preview, take a look at this demo site… https://abedemo.tizrapublisher.com

Case Study: ARL Walks the Walk on Accessible Content

The Association of Research Libraries (ARL) provides leadership in public and information policy to 125 research and academic libraries in the U.S. and Canada. A few years ago, in an effort to increase community engagement and reduce costs, ARL made the move from print to digital publications using the Tizra platform.

"Our goal was not just to go e-only, but to get there with enhanced functionality," said Publications Program Officer Lee Anne George.

When evaluating digital publishing platforms, ARL had some critical requirements including:
Support for existing publication formatsA full e-commerce platform supporting both free and paid content, as well as password- and IP-authenticated access for individual users or entire organizationsMobile responsive design supportFull-text searching including relevancy ranking and linking to specific pages in search and social sharingSupport for ARL's digital accessibility mandates After extensive testing, including an extended publi…

Free Webinar: How to get off the mult-format content treadmill

Free Webinar: Friday, September 21 12-12:30 pm (ET) How to wrangle ALL your content types into one beautiful online hub… and get off the treadmill for good! It never lets up. First it was publications and conference materials. Then blogs and social media. Then webinars, infographics, podcasts and online courses. You keep cranking them out, but where do they all go? How can you keep your communications investment from evaporating at the speed of Twitter?

Tizra lets you bring it all together into a great-looking, searchable, mobile-friendly website that delivers long-lasting value to your audience.

In 30 minutes you will learn...

How to broadcast and curate mixed media types for maximum impact.How to categorize content for ease of use and maintenance.How a well-tuned search can reveal hidden gems.REGISTER NOW!