"How to deliver content digitally without going out of business"

That's how The Chronicle of Higher Education described the quandary many publishers face. We think it's apt, particularly since they also said Tizra Publisher offers "a cost effective new model to try out."

A key reason? We start with the "dreaded PDF" files publishers already have, which means…

Tizra doesn't require an investment in high-priced technology or legions of IT helpers. Presses don't have to convert files to a more flexible XML format or invest scarce resources in custom-designed software.

Read the full article here.

Comments

Tizra Upgrade Provides a Crisper, More Interactive E-Reading Experience

In the print world, when you think about a reader’s user experience, you consider factors like the size and weight of a book, paper quality, typeface, layout and design. Moving to digital, some of these factors still hold true, but others are replaced with concerns such as speed, intuitive controls, cross-platform compatibility, plus as with any human interface, a host of intangibles. We’re always working to make the Tizra reading experience crisper, easier, and less distracting, because happier readers mean happier publishers. Tizra reader upgrade makes it easy to enhance content with interactive lightbox effects. The update builds on Tizra’s ability to provide usability and compatibility across all the most popular web browsers and viewing devices, and is now available to all Tizra customers. Enhancements include: Speed -- e-reading should be as crisp, fast and simple as turning a page. Your readers are not going to tolerate delays waiting for cont...

Using XML to Create a Better Online Reading Experience for the American Payroll Association

Congrats to the American Payroll Association on their recent launch of XML-based publications on Tizra! Thanks to this collaboration, APA's authoritative books for payroll professionals are now available in crisp, reflowable HTML, creating a user experience that feels like a truly digital native product, rather than a conversion from print. XML-based publishing also creates a better mobile reading experience, supports more precise search and navigation, and opens the door to better accessibility for users with low vision and other disabilities. Our partners at Scribe did a great job supporting APA through the process of producing the XML for loading into Tizra, and we’d definitely recommend them to anyone interested in such a transition. It’s hard to overstate what a big step forward this is for Tizra as a platform and a company. XML has long been planned for in the product's architecture, but now for the first time, we have a working example that demonstrates t...

Make Your Own Marketing Widgets!

How LAB-AIDS is using the new widgets . Tizra now offers a Widget viewing mode that lets you embed your content in just about any standard web page just by inserting a little blob of HTML code. It's great for letting users "leaf through" samples of your content without interrupting what they're doing...whether that's perusing your online book catalog, reading a review, or as you'll see below, enjoying a fascinating blog post like this! It enables you to disseminate promotional samples widely via viral or conventional marketing campaigns, and to make the online shopping and buying experience as seamless and integrated as possible. For example, say you were a well-known Tizra customer like LAB-AIDS . You could give bloggers a simple snippet of code that would let them show their readers a thumbnail-sized sample of one of your beautiful books like this... All that's needed to embed the above sample is a little blob of code like this... <iframe s...

Tizra Blog

Search This Blog