This personal blog post by Tizra CTO Francisco Rosa gives the hardcore technologist's view of why Agile PDF is different. He may not be in the marketing department, but it's safe to say he knows our software. He also knows how it matches up against expensive custom systems now in use elsewhere (he built a few for clients like Oxford University Press, McGraw-Hill and the World Bank before coming to Tizra).
They say you should "meet your customers where they are." Well, for Tizra 's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right. The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were loo...
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