Sometimes a customer uses our software so well all we can do is gape and point. (Actually, it's been happening quite a lot lately.) Example: The way Columbia University Press has neatly exploited Tizra features to turn simple PDF files into a whole range of ebook products, including...
- Web-only subscriptions of various durations.
- Full book download/web combos.
- Single chapter download/web combos.
Tizra's supported these kinds of options—and a lot of others—for some time, but it takes design and copywriting flare to present them in ways users can quickly make sense of. We think the paywall page below does it really nicely.
|Typical CUPOLA paywall page automatically displays all relevant purchase options.|
Even better, CUP can now quickly test variations on pricing, terms, copy and design to optimize results.
It's still early in the project, but it looks to me like CUP's been reading some of their own books!