What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space.
But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET.
The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks.

Click To Register for Webinar

Take-Aways From The Digital Einstein Papers Project - a Tizra Webinar


Learn How Princeton University Press + Tizra Collaborated to Create a Revolutionary, Researcher-Friendly UI For Complex Online Publications! 

Join us Friday, December 15 at 1pm ET for a quick, behind-the-scenes webinar tour of Tizra's new search technology developed for the Digital Einstein Papers and learn... 

  • How hybrid search technology helps users find relevant content faster. 
  • Deep search tools that uncover the value within large, complex publications. 
  • How to manage the metadata within your publications. 

This webcast focuses on THE DIGITAL EINSTEIN PAPERS – a collaborative project powered by the Tizra platform that enables readers to experience the writings of Albert Einstein in unprecedented ways. 

A newly developed search tool improves discoverability by allowing users to perform hybrid searches of full-text and structured metadata across volumes containing thousands of articles, letters, lectures and other writings, with easy navigation between original German texts and English translations, as well as extensive explanatory footnotes, introductory essays, and links to the Einstein Archives Online, where there are thousands of high-quality digital images of Einstein’s writings. 

Presenter: Abe Dane 
Abe Dane is Co-Founder of Tizra, where he manages operations, and is responsible for relationships with clients including the American Medical Association, Scholastic Library Publishing and Princeton University Press. Before Tizra, Dane worked in print and digital publishing for 20 years, at organizations including Hearst, MIT and Ingenta. In 1995, he launched Hearst’s first magazine website, and was founding editor of HomeArts, a mass market destination that eventually became one of the web’s top ad revenue earners. Since then he has helped guide the development of numerous online products for organizations ranging from Eastman Kodak to Oxford University Press and McGraw-Hill. Early in his career, he was Science and Technology Editor at Popular Mechanics, where he was responsible for most of the magazine’s cover stories. His work there won a Knight Science Journalism Fellowship at MIT.

Date and Time
Friday, December 15, 2017 
1:00 PM - 1:30 PM EST

Click to register today to save your spot!

Webinar Sneak Preview: Strategic SEO - Increasing Your Organization's Visibility

Q+A with SEO expert Pam Long of True Digital

We caught up with Pam Long and asked her to answer just a few SEO-related questions in advance of her upcoming webinar - Strategic SEO: Increasing Your Organization's Visibility. In this session, Pam will focus on the SEO challenges faced by association and mission-based publishers and organizations, and the Q+A below is just a small taste of the information she has to share, and she'll be taking your questions throughout the webinar!


1. What's the biggest SEO challenge facing association/mission-based publishers?
You need to face the reality that there are organizations out there that have been generating content with the intent of being found far longer than many associations have had digital content available at all. You’re competing against the likes of Google Books and Amazon, who are very, very good at discoverability, have a ton of information, and have brand name visibility.
2. How can publishers use SEO to reach BEYOND their core audience to readers who don't know them well?
I’d recommend you set up a free Google AdWords account and run some terms from some of your publications through it, just to begin to get an idea of how many people are searching for terms related to the topics your content covers. You'll find out the average number of searches for each term, and you can slice and dice by country by language, etc. It's a great way to start looking at where the opportunities are to reach outside your current audience just by doing a little bit of keyword optimization within content.
3. What are some new factors Google is considering in search rankings?
Two recently added inputs you should be thinking about are...
  • Does your site use responsive design?
  • Does it load fast on mobile devices?
4. How does Google score sites, and how does this uniquely affect online discovery for book publishers?
Google doesn't give a score to the site as a whole, they give a score to each individual page. In terms of content derived from book, it is important to think of each chapter or each segment of a book as an individual piece of content, and each of the keywords within that need to be very specific to that piece of content rather than to the publication as a whole.

About our speaker:

Pam Long - Senior Digital Strategist for True Digital
Pam has been involved in search engine optimization for over 20 years... longer than Google has been in business. Working for a variety of agencies and interactive shops, Pam has developed extensive expertise in the particular needs of mission-driven publishers. Now at True Digital, she puts her marketing and tech strengths to work developing digital strategies, SEO/SEM programs and measurement tactics to analyze everything from search engine rankings and social media engagement to website conversion.

Webinar October 12 - Strategic SEO: Increasing Your Organization's Visibility

Join us on Thursday, October 12 for a free webinar that will help you control access to your valuable digital content, while optimizing discoverability.

Your content is a valuable resource, not just for your existing customers, clients or members, but for reaching new audiences and increasing visibility for your organization. The key? Strategic SEO!

In this session, Pam Long of True Digital will share insights on:
  • Looking at content in a new light
  • Gatekeeping in the age of Google
  • Optimizing content for visibility

Depending on who you ask, Pam is either a technical person who speaks marketing or a marketing person who speaks ‘geek’. It’s a combination of strengths that has served her well in her 15-year career in ad agencies and interactive shops, where she has worked with clients in the building products, manufacturing and non-profit sectors. At True, she puts those strengths to work developing digital strategies, SEO/SEM programs and measurement tactics to analyze everything from search engine rankings and social media engagement to website conversion for our clients.


When she’s not reminiscing about the glory days of Netscape Navigator and Alta Vista or up to her eyebrows in spreadsheets and charts, Pam enjoys gardening, quilting and beadwork (which some would argue is just a more colorful version of spreadsheets and charts). Pam is married and the proud Mom of one well-adjusted, highly analytical son and one slightly neurotic rescue dog.

Free Webinar 9/28: "The 5 Top Issues Facing Association Publishing Management and how to Tackle Them!"

Did You Know?

  • The average American spends nearly 3 hours a day on their smartphone? And that just ten apps control 98% of that time.
  • Amazon now controls over 50% of all books sales and 85%+ of ebook sales.
  • The resurgence of print is "wishful thinking rather than an understanding of what’s actually happening".
  • Publishers should raise prices: there 's far more flexibility than publishers think.
  • The merger of the International Digital Publishing Forum (IDPF) with the W3C will enable DRM-protected books in browsers.
These are just a few of the many insights you'll learn from digital publishing expert Thad McIlroy in Tizra's free webinar this Thursday. Thad has been on the cutting edge of technology trends for decades, authored or co-authored more than a dozen books, served as Program Director for the Seybold Seminars and written hundreds of articles and posts on subjects ranging from XML to metadata to marketing and publishing automation.
The 5 Top Issues Facing Association Publishing Management and how to Tackle Them!
Thurs., Sep 28, 1:00 PM - 2:00 PM EDT

Announcing the Tizra Publishing Webinar Series 2017

This September Tizra is launching a new educational program for its association publishing clients and others interested in digital publication best practices. The free series of three monthly webinars led by publishing expert Thad McIlroy is directed to help you become a more effective publishing manager by examining best practices and new trends in online publishing.

The first webinar in the series is "The 5 Top Issues Facing Association Publishing Management and How ToTackle Them!" and it takes place on Thursday, September 28 from 1pm - 2pm ET. Registration is free.

Description:
It’s never been a better time to be an association publisher. The tools, technologies and formats bring information and knowledge to members in record time and in multiple formats. There are challenges, but, as the saying goes, challenge brings opportunity. When Tizra talks with association publishing managers these are the top issues we hear about:
1. Enabling discovery via search and enhanced metadata
2. Optimizing content delivery to mobile devices
3. New technologies for continuing education
4. Marketing through multiple sales channels
5. Dynamic web sites for publication sales
This webinar will review each issue and discuss ways that publishing managers can more effectively address these core challenges. You can register by clicking on this link.

Two additional webinars will follow in October and November: "A Holistic View of Association Publishing" on Oct 26, 2017 1:00 PM EDT, and "Trends in Continuing Education in Association Publishing" on Nov 15, 2017 1:00 PM EST. For more information regarding these webinars, click on the links above.

About the Presenter
Thad McIlroy is an electronic publishing analyst and author based in San Francisco. His site, www.thefutureofpublishing.com, is the most in-depth on the subject. McIlroy advises associations and publishing companies on maximizing digital technologies within publishing workflows. During the past 25 years he has educated and entertained audiences around the world on every aspect of digital publishing. His latest book is The Metadata Handbook: A Book Publisher’s Guide to Creating and Distributing Metadata for Print and Ebooks.

Books That Are Websites - Worth More Than a Thought

At the Bookseller's FutureBook blog, Molly Flatt does an excellent job of summing up the incredible advantages and opportunities that browser-based books offer over books as apps and ebooks.

The post is definitely worth a read. In it, Flatt argues that books as apps lead to an unpleasant experience for readers, due to both the barrier of entry of downloading and the inconvenience and disruption of leaving the "walled garden" each time one clicks on a link.

Tizra's publisher clients would most likely agree with Flatt that apps are equally if not more painful for publishers: "From a publisher’s point of view, producing and distributing content via an app is a total pain - from creating complex InDesign files to working with frustrating external shopfronts such as the Apple Store. And it’s useless for SEO." 

Noting the advances by leaps and bounds that web design has made in recent years, Flatt states plainly that the web now "better caters for long-form storytelling".

Flatt then takes the argument for browser-based books beyond apps, to ebooks - which we concur are aptly described as "those clunky, unattractive, digital-but-not-native things that run within low-grade apps...Those things that have been crying out for a rethink for at least a decade...". 

As Flatt comments, "truly native browser books, redesigned fresh each time, offer exciting possibilites to authors and publishers in terms of design, interactive extras, data gathering and SEO". We at Tizra couldn't agree more!

Tizra's digital publishing software was built to allow publishers to easily create "books in browsers" from within their own websites. Publishers can control access to their content; optimize it for discoverability, sharing and sales; unbundle and remix it for new products; and incorporate multimedia. Plus, Tizra can easily be integrated into existing systems, offers automatic mobile content optimization, and provides built-in agile ecommerce tools.

For Tizra, books as websites have proven worth well beyond just a thought - and resulted in successful business models for our client publishers! To learn how Tizra can put your books into browsers, drop us a note, or sign up for a demo.