Case Study: ABC-CLIO Upgrades to a Mobile-First eBook Site... While Keeping an Eye on Value

“Tizra’s support for cutting-edge web design was a key factor in our decision. They enabled us to achieve a modern, mobile-first user experience that fits our profile as a technology leader.”
--Troy Martin, VP Operations, ABC-CLIO
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Tizra API's enabled complex, faceted search.
With more than 8,000 eBooks already published, and a steady flow of 30-40 new releases every month, ABC-CLIO was well established as a leader in digital publishing. But their homegrown eBook platform wasn't keeping pace. They knew they were in a race to meet increasingly high user expectations, particularly as content consumption shifted to tablets and mobile devices.

Initially, they considered leveraging their own outstanding in-house technology team to rebuild the site, but careful financial analysis revealed they'd get better value if they went outside.

After surveying a field of 13 vendors they decided on Tizra.  Key factors included...
  • Support for advanced, mobile-first design using the latest responsive frameworks and techqniques.
  • High-performance, easy-to-use search, with the ability to filter large numbers of results.
  • Easily customized interfaces that marketing and editorial staff could update without help.
  • Single sign-on integration, enabling ABC-CLIO to leverage existing infrastructure and providing users with the ability to access all ABC-CLIO products seamlessly with one set of credentials.
  • Ability to automate content loading and updates from their existing distribution partner (Ingram CoreSource).
  • A preview widget so they could embed samples from their eBooks in their online catalog and other web pages.
Tizra's deployment team collaborated closely with ABC-CLIO to ensure the Tizra platform was configured and branded to ABC-CLIO requirements. Now live, the new site is a seamless extension of ABC-CLIO's brand identity and a faithful reflection of their reputation for technology leadership.

 “I’m very happy with where we ended up,” says Martin. “Tizra enabled us to take leaps forward in meeting our users’ high expectations.”

Want to learn more? Read the full case study.

What Keeps Healthcare Association Executives Up at Night...and What to Do About It

The American Society of Association Executives (ASAE), recently published an article called "What Keeps Healthcare Association Executives Up at Night?", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including...
  • Associations need to identify non-dues revenue models
  • Members are looking for healthcare associations to provide answers and information
  • Associations have a critical need to for assistance in curating healthcare-related information and delivering it to members.
  • Associations need agility to respond to a changing healthcare landscape that is difficult to predict.
These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons, International Association for the Study of Pain and American Society of Health System Pharmacists.  With tools like the Tizra digital publishing platform, we're seeing that many of the most pressing issues can be addressed.
  • Adopting an agile, direct approach to selling digital content, such as books, journals, newsletters, or online courses, directly to members adds a significant and profitable source of non-dues revenue. With a platform like Tizra, there is no need to share the revenue, and you have the ability to remix content to create highly targeted product offerings for subsets of your audience, which improves relevance...and sales.
  • By providing powerful the search tools Tizra provides, like page-at-a-time full text search, and faceted browsing, associations can feed their memberships appetite for fast and reliable answers.
  • By delivering this content across any browser-based device, be it a tablet, laptop, or smartphone, you are providing information to members in an easy to consume way without the costs associated with printing, shipping and storage. 
  • Publishing platforms like Tizra provide the agility associations are looking for in the delivery of information to members. Not only can associations quickly convert existing materials into digital, browser-based publications, but they can offer associations the flexibility to deliver it in a multitude of ways, including sample chapters, subscription-based pricing, chapter-by-chapter purchasing, company-wide licensing and more.
Offering an e-bookstore on their website allows healthcare associations to generate non-dues revenue,  quickly provide the information members are looking for, and deliver content faster, and with more options, than ever before.

Healthcare association executives, let Tizra help you sleep better at night. Request a demo or review some of our case studies today. 

Case Study: ASHP Revs up Ebook Sales by Switching to Tizra

"In the first few weeks on the Tizra platform, we have already sold more than the entire previous quarter, plus we aren't sharing our revenue anymore."
—Dean Manke, VP, Marketing & Sales, ASHP
When the American Society of Health-System Pharmacists (ASHP) got tired of sharing ebook revenue with its offshore epublishing vendor, it looked for a way to take greater control of its digital content publishing and sales. This search led to Tizra.

A critical factor behind the move was the need to achieve a seamless single sign-on integration with ASHP's existing Personify association management system, so that users would no longer have to juggle multiple usernames and passwords.

Additional requirements included:
  • Simple, intuitive user interfaces for readers… and ASHP publishing staff.
  • An affordable solution that eliminated revenue sharing.
  • Support for a wide range of sales models, including institutional sales, print/digital bundles, and flexible marketing promotions.
  • Superb customer service that eliminated the time-zone and other communication challenges of dealing with offshore support staff.
Tizra not only met these requirements, but did so on the tight schedule required to have ASHP up and running in time for its annual meeting.

"Not only did we have a new ebook site to show members, but we were able to start making sales at the meeting," says Manke.

In addition, ASHP now has hands-on control over the publishing process, provides users with a clean, custom-branded ebook experience, offers a single sign-on across its web presence, and is even able to get ebooks to market faster to coincide with—or even precede—the launch of print editions.  Download the case study to get the full story.

Digital Einstein Papers Launches on Tizra

Launching today, THE DIGITAL EINSTEIN PAPERS is a publicly available website of the collected and translated papers of Albert Einstein that allows readers to explore the writings of the world’s most famous scientist as never before.


[PDF Version]

Princeton, NJ – December 5, 2014 – Princeton University Press, in partnership with Tizra, Hebrew University of Jerusalem, and California Institute of Technology, announces the launch of THE DIGITAL EINSTEIN PAPERS ( This unique, authoritative resource provides full public access to the translated and annotated writings of the most influential scientist of the twentieth century: Albert Einstein.

“Princeton University Press has a long history of publishing books by and about Albert Einstein, including the incredible work found in The Collected Papers of Albert Einstein,” said Peter Dougherty, director of Princeton University Press. “We are delighted to make these texts openly available to a global audience of researchers, scientists, historians, and students keen to learn more about Albert Einstein. This project not only furthers the mission of the press to publish works that contribute to discussions that have the power to change our world, but also illustrates our commitment to pursuing excellence in all forms of publishing—print and digital.”

THE DIGITAL EINSTEIN PAPERS website presents the complete contents of The Collected Papers of Albert Einstein, and, upon its launch, the website——will contain 5,000 documents covering the first forty-four years of Einstein’s life, up to and including the award of the Nobel Prize in Physics and his long voyage to the Far East. Additional material will be available on the website approximately eighteen months after the print publication of new volumes of The Collected Papers. Eventually, the website will provide access to all of Einstein’s writings and correspondence, accompanied by scholarly annotation and apparatus.

What sorts of gems will users discover in THE DIGITAL EINSTEIN PAPERS? According to Diana L. Kormos-Buchwald, director of the Einstein Papers Project, “This material has been carefully researched and annotated over the last twenty-five years and contains all of Einstein’s scientific and popular writings, drafts, lecture notes, and diaries, and his professional and personal correspondence up to his forty-fourth birthday—so users will discover major scientific articles on the general theory of relativity, gravitation, and quantum theory alongside his love letters to his first wife, correspondence with his children, and his intense exchanges with other notable scientists, philosophers, mathematicians, and political personalities of the early twentieth century.”

Buchwald also noted that THE DIGITAL EINSTEIN PAPERS will introduce current and future generations to important ideas and moments in history, saying, “It is exciting to think that thanks to the careful application of new technology, this work will now reach a much broader audience and stand as the authoritative digital source for Einstein’s written legacy.”

THE DIGITAL EINSTEIN PAPERS enables readers to experience the writings of Albert Einstein in unprecedented ways. Advanced search technology improves discoverability by allowing users to perform keyword searches across volumes of Einstein’s writing and, with a single click, navigate between the original languages in which the texts were written and their English translations. Further exploration is encouraged by extensive explanatory footnotes, introductory essays, and links to the Einstein Archives Online, where there are thousands of high-quality digital images of Einstein’s writings.

The Tizra platform was selected for this project, according to Kenneth Reed, manager of digital production for Princeton University Press, because of its highly flexible, open, and intuitive content delivery approach, and its strong reputation for reliability. Equally important was creating a user-friendly reading experience.

“One of the reasons we chose Tizra is that we wanted to preserve the look and feel of the volumes,” said Reed. “You’ll see the pages as they appear in the print volumes, with added functionality such as linking between the documentary edition and translation, as well as linking to the Einstein Archives Online, and the ability to search across all the volumes in English and German.”

THE DIGITAL EINSTEIN PAPERS is an unprecedented scholarly collaboration that highlights what is possible when technology, important content, and a commitment to global scholarly communication are brought together. We hope you will join us in celebrating this achievement and invite you to explore Einstein’s writings with the links below.

Work on THE DIGITAL EINSTEIN PAPERS was supported by the Harold W. McGraw, Jr. endowment, the California Institute of Technology, the National Science Foundation, the National Endowment for the Humanities, and the Arcadia Fund, U.K.

A Sampling of Documents Found in THE DIGITAL EINSTEIN PAPERS


“My Projects for the Future” — In this high school French essay, a seventeen-year-old Einstein describes his future plans, writing that “young people especially like to contemplate bold projects.”

Letter to Mileva Marić — The first volume of The Collected Papers of Albert Einstein revealed that the young Einstein had fathered an illegitimate daughter. In this letter to his sweetheart and future wife, Einstein, age twenty-two, expresses his happiness at the birth of his daughter Lieserl, and asks about her health and feeding.

Einstein’s first job offer — Einstein graduated from university in 1900, but had great difficulty finding academic employment. He received this notice of his appointment as a technical clerk at the Swiss Patent Office in June 1902 and would later describe his time there as happy and productive.

“On the Electrodynamics of Moving Bodies” — Einstein’s 1905 paper on the special theory of relativity is a landmark in the development of modern physics.

“On a Heuristic Point of View Concerning the Production and Transformation of Light” — Einstein received the Nobel Prize in Physics for this paper on the hypothesis of energy quanta.

The telegram informing that Einstein he has won the Nobel Prize — Einstein was traveling in the Far East when he officially learned via telegram that he had been awarded the prize. However, he had long been expecting the prize, as evidenced by a clause regarding its disposition in a preliminary divorce agreement from Mileva in 1918.

“The Field Equations of Gravitation” — Einstein spent a decade developing the general theory of relativity and published this article in late 1915.

To his mother Pauline Einstein — Einstein writes to his ailing mother to share the happy news that his prediction of gravitational light bending was confirmed by a British eclipse expedition in 1919.

To Heinrich Zangger, on the mercurial nature of fame — Having been propelled to world fame, Einstein writes to his friend about the difficulties of being “worshipped today, scorned or even crucified tomorrow.”

To Max Planck, on receiving credible death threats — Einstein writes that he cannot attend the Scientist’s Convention in Berlin because he is “supposedly among the group of persons being targeted by nationalist assassins.”

Four Lectures on the Theory of Relativity, held at Princeton University in May 1921 — On his first trip to the United States, Einstein famously delivered these lectures on the theory of relativity.

About The Collected Papers of Albert Einstein
The Collected Papers of Albert Einstein is one of the most ambitious publishing ventures ever undertaken in the documentation of the history of science. Selected from among more than 40,000 documents contained in Einstein’s personal collection, and 15,000 Einstein and Einstein-related documents discovered by the editors since the beginning of the Einstein Project, The Collected Papers provides the first complete picture of a massive written legacy. When completed, the series will contain more than 14,000 documents as full text and will fill thirty volumes. The volumes are published by Princeton University Press, sponsored by the Hebrew University of Jerusalem, and supported by the California Institute of Technology.

About Princeton University Press
Princeton University Press is an independent publisher with close connections, both formal and informal, to Princeton University. As such it has overlapping responsibilities to the University, the academic community, and the reading public. Our fundamental mission is to disseminate scholarship (through print and digital media) both within academia and to society at large. | Twitter: @PrincetonUPress

About Tizra
Tizra’ digital publishing platform makes it easy to distribute and sell ebooks and other digital content directly to readers, with exceptional control over the user experience. Combining intuitive control panels with integrated ecommerce, SEO, mobile, multimedia, and content remixing capabilities, Tizra empowers content owners to respond quickly to market feedback and build audience relationships that will hold up over the long haul. The company is headquartered in Providence, Rhode Island, and funded in part by Rhode Island’s Slater Technology Fund. | Twitter: @tizra

Online Books that Speak for Themselves

A while back, we announced a partnership with ReadSpeaker, a leading provider of text-to-speech software. We're really excited to see how our customers have been using the capability to make their ebooks and other content more accessible to users with vision impairments and other handicaps… as well as more engaging for all kinds of users. Check out what Gibbs Smith is doing with their history textbooks in the video below, and request a demo if you'd like to learn more about how they did it.

Frankfurt 2014: Navigating a Book Fair Bigger than Providence

Tizra makes books—and book fairs—easier to navigate.
Along with much of the publishing world, we are excitedly preparing for the annual Frankfurt Book Fair next week.  275,000 participants are expected, more than the population of Tizra's home city of Providence. If you're like us, you'll want all the help you can get navigating the maze of pavilions and events, so we've posted web versions of the show's handy A-to-Z quick reference guide on the Tizra demo site, in English and Deutsch.  Hope you find it useful...and that we see you among the 275,000!

Fast Forward (and Back) with Thumbnail Browsing

Screenshot of Tizra's new thumbnail browsing option.
Helping readers maintain the kind of contextual awareness and quick navigation that print books naturally afford has been a perennial challenge in designing digital reading interfaces. Our new thumbnail browsing option helps by displaying a row of small page images below the main reading area. Readers can quickly skim back and forth to spot the page layouts and illustrations they're looking for. It's especially helpful with educational, reference and illustrated texts, where ability to home in fast on the right page is key.

If you're a Tizra customer and you'd like the feature activated, just drop us a line.