Tizra Blog

Early on, Tizra made a very conscious decision to provide special support for PDF content, in large part because it's simple for publishers to create and work with.  But nothing is ever so simple that it can't be improved with better understanding. With some of the new features we've been adding to Tizra, it's now possible to create much richer more interactive experiences just by using features that are already part of the PDF format.  To help with that, we created a new PDF prep guide .  It's packed with detailed, illustrated step-by-steps on some of the more advanced features of Adobe Acrobat.  You'll not only learn how to get more out of Tizra, but how to do more with PDF as well!  A few highlights... These PDF Bookmarks become the Table of Contents headings in Tizra. Bookmarks in the PDF become your digital material's Table of Contents headings, which give your end users a quick way to reference exactly what's included in your online mate...

Web-based software lets publishers build interaction and community around their content, without being locked into proprietary tools and devices. February 13, 2013 (New York, NY)--Tizra announced today at the O'Reilly Tools of Change Conference a combination of upgraded user interfaces and content management tools that provide publishers with a new option for publishing interactive digital content.  The system builds on the open standards of the web, providing an alternative to proprietary "walled garden" systems, which require publishers to commit to authoring tools, viewing devices and distribution channels controlled by specific vendors. New viewer puts multimedia in context. The new platform being demonstrated at the conference includes a completely re-designed web-based content viewing interface, which improves usability and compatibility across all the most popular web browsers and viewing devices, as well as enhanced linking and the ability to deliver ac...

Tizra is thrilled to once again be exhibiting at the Tools of Change for Publishers Conference, February 12-14, 2013.  Please  visit us at booth TT 7 . Also, feel free to take advantage of our exhibitor discount, by  registering  with this Discount Code:  TIZRA25. ToC has always been a great event for Tizra. We were there the first time the event was held in 2007.  And just a couple of months ago, we were recognized by conference chair Joe Wikert as a tool that empowers publishers to reach readers directly. We love being surrounded by incredibly smart people who share our passion for the world of digital publishing. And what a world it's become! The population of e-book readers is growing. In the past year, the number of those who read e-books increased from 16% to 23% . And this move toward e-book reading coincides with an increase in ownership of tablets and other electronic book reading devices, growing from 18% to 33% . Digital publishing ...

Google Analytics funnel visualization helps you see where your users are dropping out of the checkout flow. One of the key benefits of digital publishing with Tizra is that you have direct access to exceptionally detailed information about how people are interacting with your content using standard web analytics tools.  Because Tizra treats every page of every document as a separate web page, you know not only which publications are popular, but which PARTS of those publications are getting the most traffic. It’s a great opportunity to learn more about your users, and to understand the basic forces driving the success of your online publishing efforts.   Plus i t’s easy (not to mention addictive), and there are some great free tools available to help. In this post, we’ll provide step-by-step instructions on setting up Google Analytics to work with your Tizra account, and drill down on the Google Analytics Goal s features that are particularly useful in me...

The new Microsoft Surface tablet was on the doorstep at Tizra HQ this morning, and we took a little time to run it through some basic tests.  Overall, our feeling was in line with the reviews: Nice hardware, and potentially attractive for those looking for a more mobile way to use MS Office.  Still a ways to go on software, though. We tried the Windows RT version of Internet Explorer 10 on a few Tizra sites, and overall they worked as expected, though interactions with the new reading interface we've just developed (more on this soon) were sluggish.  Part of it may be incompatibility with some underlying scripts, which will be tuned as IE 10 becomes more of a factor.  Part of it was probably just our unfamiliarity with new Metro interface. So for now, our minds are open on Surface as a device, but more importantly, we're thrilled to see another major player striving mightily to develop better ways for users to interact with the great content our customers deli...

As those who regularly commute between the worlds of print and digital are painfully aware, important things are often lost in translation.  For example, digital people tend to think in terms of "physical" page numbers (the ones you see in your text editor as a document scrolls by on screen), whereas print people tend to think in terms of "logical" page numbers (Roman numerals for introduction and other front matter, Arabic for the rest, like you see in books). For many of our customers, this hasn't been a problem, in part because we make it so easy for users to deep link directly to specific pages using standard URLs. But for others, it can cause real confusion. Think of teachers assigning reading to their classes using multiple pagination schemes. Now Tizra's added the ability for publishers to have it both ways: every page is linkable as always, but logical page numbering is also supported. That means when the teacher says "go to page viii i...

Tizra is in Germany!  On Tuesday, October 9th, we are at the Tools of Change Frankfurt Conference.   For the rest of the week -- Wednesday, October 10th through Sunday, October 14th -- you can find us at the Frankfurt Book Fair , at the American Collective Stand - Hall 8.0 S949 .   If you are also in Frankfurt, we'd love to connect!  Please email or call us at +1 401-400-2989 and we'll happily set up some time. Hope to see you there. Entrance to the Frankfurt Book Fair "Festhalle."