Tizra Blog

Gibbs Smith Education a publisher specializing secondary school social studies textbooks, needed to find a way to move to digital publishing quickly to meet the requirements of school districts, while ensuring they met the curriculum standards set by each state.   “We needed to meet the needs of schools who want the option of print or digital,” said education sales and marketing director Corine Sayler. “We knew schools were not buying as many printed texts as they used to.” As a company that prides itself on Pulitzer nominated authors and meticulous attention to grade level-appropriate content, Gibbs Smith wanted to move to digital publishing in a way that preserved the levels of quality editorial and graphic design that had been so successful in print. Gibbs Smith also recognized that selling material in a digital format would open up new sales opportunities and revenue models, and was determined that any digital effort should be carried out on their own terms and ...

We are happy to report that Tizra’s mobile publishing software now offers responsive design templates for publishers who want to get started quickly with a standardized site design, yet also want to support the wide variety of devices their audience is using to search for, purchase, and consume content. Combined with the mobile reading interfaces which Tizra has had in place for more than a year, the new templates enable publishers to create a fully mobile optimized user experience with no design customization. Why Is This Important? In the three short years since tablets first came on the market in 2010 with the introduction of the first-generation iPad, their popularity has grown to the point that now one third of American adults now own a tablet computer ( Pew Research .) During the same time, we have seen the introduction of scores of smartphones, with smartphone penetration surpassing 59 percent, with 141 million U.S. owned smartphones ( comScore .) According...