Skip to main content

What Keeps Healthcare Association Executives Up at Night...and What to Do About It

The American Society of Association Executives (ASAE), recently published an article called "What Keeps Healthcare Association Executives Up at Night?", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including...
  • Associations need to identify non-dues revenue models
  • Members are looking for healthcare associations to provide answers and information
  • Associations have a critical need to for assistance in curating healthcare-related information and delivering it to members.
  • Associations need agility to respond to a changing healthcare landscape that is difficult to predict.
These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons, International Association for the Study of Pain and American Society of Health System Pharmacists.  With tools like the Tizra digital publishing platform, we're seeing that many of the most pressing issues can be addressed.
  • Adopting an agile, direct approach to selling digital content, such as books, journals, newsletters, or online courses, directly to members adds a significant and profitable source of non-dues revenue. With a platform like Tizra, there is no need to share the revenue, and you have the ability to remix content to create highly targeted product offerings for subsets of your audience, which improves relevance...and sales.
  • By providing powerful the search tools Tizra provides, like page-at-a-time full text search, and faceted browsing, associations can feed their memberships appetite for fast and reliable answers.
  • By delivering this content across any browser-based device, be it a tablet, laptop, or smartphone, you are providing information to members in an easy to consume way without the costs associated with printing, shipping and storage. 
  • Publishing platforms like Tizra provide the agility associations are looking for in the delivery of information to members. Not only can associations quickly convert existing materials into digital, browser-based publications, but they can offer associations the flexibility to deliver it in a multitude of ways, including sample chapters, subscription-based pricing, chapter-by-chapter purchasing, company-wide licensing and more.
Offering an e-bookstore on their website allows healthcare associations to generate non-dues revenue,  quickly provide the information members are looking for, and deliver content faster, and with more options, than ever before.

Healthcare association executives, let Tizra help you sleep better at night. Request a demo or review some of our case studies today. 

Comments

Popular posts from this blog

2018 Tizra User Summit: What We Learned by Meeting Our Customers Where We Are

They say you should "meet your customers where they are." Well, for Tizra's 4th annual user conference we decided to take a chance and do the opposite. Instead of going to Chicago or DC, where Tizra customers are concentrated, we bet on hosting in our home town of Providence, RI. It's not that we don't love Chicago and DC, but we really felt we could do something special with the home field advantage. As it turns out, we were right.

The Tizra user community is a silo-busting mix of creatives, technologists, content strategists and executives, who share the goal of building, engaging and generating value from audiences with digital content. For this crowd, we didn't want a sterile conference facility. We felt that by giving them a place they could really connect with, we'd help them connect with each other. Providence, with its vibrant tech and design scene, walkable downtown, and non-traditional venues, provided just the funky catalyst we were looking fo…

What Einstein Taught Us About Searching Inside Publications

When the Collected Papers of Albert Einstein went live on Tizra a few years ago, it was a huge step forward. Suddenly, anyone anywhere could search and access the output of one of the 20th Century’s great minds…from love letters to breakthrough articles that changed how we think about the nature of time and space. But the project also showed the limits of traditional tools for searching within large, complex publications. These limits sparked a collaboration with Princeton University Press and Einstein Papers Project editors, which this year resulted in a dynamic new search interface, which we’ll be demonstrating in a Webcast Friday, December 15 at 1pm ET. The interface not only makes it easier for Einstein researchers to home in on relevant content on both mobile devices and desktops, it points the way toward faster, better searching within a wide range of publication types, from reference books to periodicals, technical documentation and standards to textbooks. Click To Register for…

Tizra's new Search is a CODiE Finalist

We're thrilled to announce that the new search feature we originally developed for the Einstein Papers Project has been named a finalist in the 2018 CODiE awards.  The CODiEs have been around for 30 years, and are the software and information industry's only peer-recognized awards program. It's wonderful to see all the hard work recognized in this way!
Just as exciting this powerful new content discovery tool is now available for use on all kinds of documents--from scholarly and professional to scientific and technical--through Tizra's new QuickStart option.  Learn more.