But the real proof of the collaboration's value is the response from the marketplace, with organizations including Project MUSE (Johns Hopkins University Press), Duke University Press, and GeoScienceWorld already signed on in advance of the product's launch. Clearly, the increased discoverability, ease of use and agility resulting from the collaboration are what publishers—and readers—are looking for.
Further details on the partnership are in the news release below. A PDF version is also available from HighWire.
FOR IMMEDIATE RELEASE
HighWire Expands eBook Integration with Tizra Partnership
July 16, 2013 (Stanford, CA & Providence, RI) -- HighWire Press, the leading ePublishing platform for scholarly publishers, is pleased to announce a strategic partnership with Tizra to extend ebook functionality and integration to the HighWire Open Platform.
"HighWire provides an advanced digital publishing platform to help industry-leading scholarly publishers innovate and thrive," said Tom Rump, Managing Director of HighWire. "We considered many alternatives before selecting Tizra, but concluded that their nimble ebook tools best complemented the HighWire Open Platform, helping us expand our focus on discoverability and creating the most intuitive user experience."
"Discovery in the ebook environment goes beyond search - it is the end to end path that a reader takes in finding, assessing, and making a decision to invest in a book, whether that investment is time or money," noted Tara Robenalt, Director of Product Management at HighWire. "With the addition of Tizra's ebook reader features, HighWire publishers can blend books alongside their e-journals, offering an integrated cross-content solution that falls into the reader's natural workflow."
With help from Tizra, HighWire's expanded ebook solution offers:
- Easy-to-read display, chapter navigation and page views, focusing on the page-turning experience;
- Social sharing options (Twitter, Facebook, bookmarking) at the page level;
- Increased discoverability through search engine optimization and the ability to provide readers with cross-content recommendations;
- Mobile optimization using responsive and adaptive design to support access and viewing on smartphones and tablets;
- Intuitive tools available to editorial staff giving them direct control over content updates.
"HighWire shares our enthusiasm for helping publishers and readers build communities around content," stated Abe Dane, President and COO of Tizra. "We are extremely excited to work with a leader in digital publishing, whose outstanding technology and services combine with ours to make econtent more valuable and accessible."
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At the forefront of strategic scholarly publishing, HighWire Press provides the latest in digital content development and hosting solutions to the scholarly community through its groundbreaking HighWire Open Platform. A division of the Stanford University Libraries, HighWire partners with influential societies, university presses, and other independent publishers, sharing ideas and innovations in publishing, and producing definitive online versions of high-impact, peer-reviewed journals, books, reference works, and other scholarly content. Since its inception in 1995, HighWire has embodied a commitment to helping publishers disseminate their content to the widest possible audience, provided superior innovation, integration and insights to advance and facilitate the research communication process from within the scholarly community to meet the ever-changing needs of today's online and mobile readers.
http://highwire.stanford.edu | Twitter: @highwirepress
Tizra's powerful, proven web application makes it easy to sell ebooks and other digital content direct to readers, with unparalleled flexibility. Combining an intuitive web control panel with uniquely integrated content remixing, ecommerce, SEO and mobile web capabilities, Tizra empowers content owners to respond quickly to market feedback and build brands that will hold up over the long haul. The company is headquartered in Providence, Rhode Island, and funded in part by Rhode Island's Slater Technology Fund.
http://tizra.com | Twitter: @tizra