Why has this gathering of digital publishing mavens expanded beyond its origins as a simple software user conference? Following is a brief Q&A with Tizra's founders. Why did decide to put on a user conference… and why have you kept at it? We'd been to a ton of publishing conferences, and felt they were light on the central know-how needed to build direct connections with audiences. If you think about it, that's exactly what our customers do day in and day out, and we felt there was the opportunity to do something that would not only help people to use Tizra more effectively, but would help them to be better publishers. So we put the idea out there and got a very encouraging response. More important, the reviews AFTER the first conference were unanimously positive. Every single person who went said they’d do it again. In the second year, more than twice as many organizations participated, and we got similar reviews. That told us it wasn’t a fluke. So now th...
Updates from the world of direct digital publishing.