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Showing posts from November, 2012

Increasing Conversions with Google Analytics

One of the key benefits of digital publishing with Tizra is that you have direct access to exceptionally detailed information about how people are interacting with your content using standard web analytics tools.  Because Tizra treats every page of every document as a separate web page, you know not only which publications are popular, but which PARTS of those publications are getting the most traffic.

It’s a great opportunity to learn more about your users, and to understand the basic forces driving the success of your online publishing efforts.  Plus it’s easy (not to mention addictive), and there are some great free tools available to help.

In this post, we’ll provide step-by-step instructions on setting up Google Analytics to work with your Tizra account, and drill down on the Google Analytics Goals features that are particularly useful in measuring the success of your promotional efforts.
In case you’re not familiar with web analytics, it's basically about recording and analyzin…