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Showing posts from August, 2017

Books That Are Websites - Worth More Than a Thought

At the Bookseller's FutureBook blog, Molly Flatt does an excellent job of summing up the incredible advantages and opportunities that browser-based books offer over books as apps and ebooks.
The post is definitely worth a read. In it, Flatt argues that books as apps lead to an unpleasant experience for readers, due to both the barrier of entry of downloading and the inconvenience and disruption of leaving the "walled garden" each time one clicks on a link.
Tizra's publisher clients would most likely agree with Flatt that apps are equally if not more painful for publishers: "From a publisher’s point of view, producing and distributing content via an app is a total pain - from creating complex InDesign files to working with frustrating external shopfronts such as the Apple Store. And it’s useless for SEO." 
Noting the advances by leaps and bounds that web design has made in recent years, Flatt states plainly that the web now "better caters for long-form sto…