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Showing posts from 2015

Case Study: ABC-CLIO Upgrades to a Mobile-First eBook Site... While Keeping an Eye on Value

“Tizra’s support for cutting-edge web design was a key factor in our decision. They enabled us to achieve a modern, mobile-first user experience that fits our profile as a technology leader.” --Troy Martin, VP Operations, ABC-CLIO
With more than 8,000 eBooks already published, and a steady flow of 30-40 new releases every month, ABC-CLIO was well established as a leader in digital publishing. But their homegrown eBook platform wasn't keeping pace. They knew they were in a race to meet increasingly high user expectations, particularly as content consumption shifted to tablets and mobile devices.

Initially, they considered leveraging their own outstanding in-house technology team to rebuild the site, but careful financial analysis revealed they'd get better value if they went outside.

After surveying a field of 13 vendors they decided on Tizra.  Key factors included...
Support for advanced, mobile-first design using the latest responsive frameworks and techqniques.High-performanc…

What Keeps Healthcare Association Executives Up at Night...and What to Do About It

The American Society of Association Executives (ASAE), recently published an article called "What Keeps Healthcare Association Executives Up at Night?", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including...
Associations need to identify non-dues revenue modelsMembers are looking for healthcare associations to provide answers and informationAssociations have a critical need to for assistance in curating healthcare-related information and delivering it to members.Associations need agility to respond to a changing healthcare landscape that is difficult to predict. These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons, International Association for the Study of Pain and American Society of Health System Pharmacists.  With tools like the Tizra di…

Case Study: ASHP Revs up Ebook Sales by Switching to Tizra

"In the first few weeks on the Tizra platform, we have already sold more than the entire previous quarter, plus we aren't sharing our revenue anymore." —Dean Manke, VP, Marketing & Sales, ASHP When the American Society of Health-System Pharmacists (ASHP) got tired of sharing ebook revenue with its offshore epublishing vendor, it looked for a way to take greater control of its digital content publishing and sales. This search led to Tizra.

A critical factor behind the move was the need to achieve a seamless single sign-on integration with ASHP's existing Personify association management system, so that users would no longer have to juggle multiple usernames and passwords.

Additional requirements included:
Simple, intuitive user interfaces for readers… and ASHP publishing staff.An affordable solution that eliminated revenue sharing.Support for a wide range of sales models, including institutional sales, print/digital bundles, and flexible marketing promotions.Superb…