Case Study: ABC-CLIO Upgrades to a Mobile-First eBook Site... While Keeping an Eye on Value


“Tizra’s support for cutting-edge web design was a key factor in our decision. They enabled us to achieve a modern, mobile-first user experience that fits our profile as a technology leader.”
--Troy Martin, VP Operations, ABC-CLIO
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Tizra API's enabled complex, faceted search.
With more than 8,000 eBooks already published, and a steady flow of 30-40 new releases every month, ABC-CLIO was well established as a leader in digital publishing. But their homegrown eBook platform wasn't keeping pace. They knew they were in a race to meet increasingly high user expectations, particularly as content consumption shifted to tablets and mobile devices.

Initially, they considered leveraging their own outstanding in-house technology team to rebuild the site, but careful financial analysis revealed they'd get better value if they went outside.

After surveying a field of 13 vendors they decided on Tizra.  Key factors included...
  • Support for advanced, mobile-first design using the latest responsive frameworks and techqniques.
  • High-performance, easy-to-use search, with the ability to filter large numbers of results.
  • Easily customized interfaces that marketing and editorial staff could update without help.
  • Single sign-on integration, enabling ABC-CLIO to leverage existing infrastructure and providing users with the ability to access all ABC-CLIO products seamlessly with one set of credentials.
  • Ability to automate content loading and updates from their existing distribution partner (Ingram CoreSource).
  • A preview widget so they could embed samples from their eBooks in their online catalog and other web pages.
Tizra's deployment team collaborated closely with ABC-CLIO to ensure the Tizra platform was configured and branded to ABC-CLIO requirements. Now live, the new site is a seamless extension of ABC-CLIO's brand identity and a faithful reflection of their reputation for technology leadership.

 “I’m very happy with where we ended up,” says Martin. “Tizra enabled us to take leaps forward in meeting our users’ high expectations.”

Want to learn more? Read the full case study.

What Keeps Healthcare Association Executives Up at Night...and What to Do About It

The American Society of Association Executives (ASAE), recently published an article called "What Keeps Healthcare Association Executives Up at Night?", based on focus group data from its Healthcare Community Committee. The research highlighted concerns that we've been hearing for a while, including...
  • Associations need to identify non-dues revenue models
  • Members are looking for healthcare associations to provide answers and information
  • Associations have a critical need to for assistance in curating healthcare-related information and delivering it to members.
  • Associations need agility to respond to a changing healthcare landscape that is difficult to predict.
These are exactly the kinds of concerns that are driving the adoption of agile digital publishing methods by a growing list of organizations, like the American Academy of Orthopaedic Surgeons, International Association for the Study of Pain and American Society of Health System Pharmacists.  With tools like the Tizra digital publishing platform, we're seeing that many of the most pressing issues can be addressed.
  • Adopting an agile, direct approach to selling digital content, such as books, journals, newsletters, or online courses, directly to members adds a significant and profitable source of non-dues revenue. With a platform like Tizra, there is no need to share the revenue, and you have the ability to remix content to create highly targeted product offerings for subsets of your audience, which improves relevance...and sales.
  • By providing powerful the search tools Tizra provides, like page-at-a-time full text search, and faceted browsing, associations can feed their memberships appetite for fast and reliable answers.
  • By delivering this content across any browser-based device, be it a tablet, laptop, or smartphone, you are providing information to members in an easy to consume way without the costs associated with printing, shipping and storage. 
  • Publishing platforms like Tizra provide the agility associations are looking for in the delivery of information to members. Not only can associations quickly convert existing materials into digital, browser-based publications, but they can offer associations the flexibility to deliver it in a multitude of ways, including sample chapters, subscription-based pricing, chapter-by-chapter purchasing, company-wide licensing and more.
Offering an e-bookstore on their website allows healthcare associations to generate non-dues revenue,  quickly provide the information members are looking for, and deliver content faster, and with more options, than ever before.

Healthcare association executives, let Tizra help you sleep better at night. Request a demo or review some of our case studies today. 

Case Study: ASHP Revs up Ebook Sales by Switching to Tizra

"In the first few weeks on the Tizra platform, we have already sold more than the entire previous quarter, plus we aren't sharing our revenue anymore."
—Dean Manke, VP, Marketing & Sales, ASHP
When the American Society of Health-System Pharmacists (ASHP) got tired of sharing ebook revenue with its offshore epublishing vendor, it looked for a way to take greater control of its digital content publishing and sales. This search led to Tizra.

A critical factor behind the move was the need to achieve a seamless single sign-on integration with ASHP's existing Personify association management system, so that users would no longer have to juggle multiple usernames and passwords.

Additional requirements included:
  • Simple, intuitive user interfaces for readers… and ASHP publishing staff.
  • An affordable solution that eliminated revenue sharing.
  • Support for a wide range of sales models, including institutional sales, print/digital bundles, and flexible marketing promotions.
  • Superb customer service that eliminated the time-zone and other communication challenges of dealing with offshore support staff.
Tizra not only met these requirements, but did so on the tight schedule required to have ASHP up and running in time for its annual meeting.

"Not only did we have a new ebook site to show members, but we were able to start making sales at the meeting," says Manke.

In addition, ASHP now has hands-on control over the publishing process, provides users with a clean, custom-branded ebook experience, offers a single sign-on across its web presence, and is even able to get ebooks to market faster to coincide with—or even precede—the launch of print editions.  Download the case study to get the full story.