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Showing posts from April, 2014

A Customer Calls It as He Sees It

An email from one of our customers this morning reminded me that sometimes it’s best to just get out of the way and let them do the talking.  Following is unedited text from John Weatherby, Director of Product Line Management, at LAB-AIDS (and an umpire in his spare time), on why he recommends Tizra to his colleagues...
                Reliability of TIZRA – we have experienced very little downtime during the course of our relationship and that is critical, especially to teachers that rely on access during class time
                Cross platform Capabilities – This is key in my mind as the diversity of the products teachers and students are using to access TIZRA is an issue. To develop something in-house that would work across all platforms would be fairly complicated
                Technical Support – You guys have done a great job supporting us and troubleshooting problems when they come up. This is something most publishers worry about: will someone be there to help through the pr…

Optimizing eContent Sales: 5 Strategies for Monetizing Content

This is the third in a series of blog posts based on our webcast, "10 Factors to Consider when Developing your Digital Publishing Strategy." You can still watch it in its entirety here: So far we have talked about the importance of understanding youraudience and whether or not to sell direct. Today, we investigate the various monetization strategies publishers utilize.  The entire publishing industry has been experimenting with pricing and delivery models, from the Netflix-like subscription services offered by Oyster and Scribd, to bundling of ebooks with print editions, to chapter-at-a-time sales and more. Yet no single pricing model has emerged.  What does that tell publishers? It means that you need the flexibility to experiment with your pricing strategy and adapt quickly to market fluctuations and demands. You will need a commerce and delivery solution that supports experimentation and a wide variety of pricing options. Before you get started, you'll need to ask: Do we n…