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Showing posts from March, 2014

Case Study: Orca Book Publishers Unifies its Digital Offerings Using the Tizra Platform

"We needed to find a way to keep all our of customers together on the same site," --Melanie Jeffs, Director of Digital Products, Orca Book Publishers

Orca, a Canadian-based publisher of award-winning books for children, teens and reluctant readers, used to maintain separate websites and e-commerce platforms for its various digital offerings. The company had its free teaching resources under its own domain, separate e-commerce stores for the U.S. and Candian booklists, and a third site supporting paid subscriptions to its Text2Reader language arts resources. Maintaining these disparate platforms was a headache and didn't provide a smooth customer experience. "We needed to find a way to keep all our of customers together on the same site," said Melanie Jeffs, Director of Digital Products at Orca.
After closely examining a number of different e-commerce solutions, Orca selected the Tizra Digital Publishing Platform because it offered:
The ability to mix paid and fr…

AAOS & IASP: A Bit More Than the Obligatory Launch Announcement

Site launch announcements tend to be a bit like high school football coverage in small-town papers: The only people who pay attention are the players and their families. We think today's news is a little different, though. It involves two very prestigious organizations with similar goals going live on Tizra almost simultaneously, and as a result, serves to emphatically highlight some trends of broad interest in professional publishing.

Why did both the American Academy of Orthopaedic Surgeons and the International Association for the Study of Pain choose now to go-live with eBook portals on Tizra? Each had their reasons, but a few common threads...

Both view delivering value to, and building relationships with, members as mission critical, and therefore wanted a digital publishing platform that would help them understand and optimize every facet of those relationships.Both view their digital publications as an integral part of the value they provide, and therefore want them to be …

New Text-to-Speech Options Offer Access to a Broader Market

While the opportunities in digital publishing keep growing, so do the challenges. It's no longer enough to get your content online and figure out how to market and sell it. The digital audience is getting broader and more diverse, which means you need to adapt to new ways of consuming content. Helping publishers meet these challenges is Tizra's mission, as demonstrated in recent enhancements like improved mobile supportenhanced online reading, and better ways to deliver digital first-content.

Now we're going a step farther, and adding text-to-speech capabilities through a partnership with ReadSpeaker, the worldwide leader in this area since 1999. Soon, you'll not only be able to reach users across a wide range of devices and platforms through Tizra, but will also be able to reach all levels of reading ability, different learning styles, and users with visual and other disabilities.

This partnership is a great fit not only because ReadSpeaker's commitment to tech…

Case Study: ARL Walks the Walk on Accessible Content

The Association of Research Libraries (ARL) provides leadership in public and information policy to 125 research and academic libraries in the U.S. and Canada. A few years ago, in an effort to increase community engagement and reduce costs, ARL made the move from print to digital publications using the Tizra platform.

"Our goal was not just to go e-only, but to get there with enhanced functionality," said Publications Program Officer Lee Anne George.

When evaluating digital publishing platforms, ARL had some critical requirements including:
Support for existing publication formatsA full e-commerce platform supporting both free and paid content, as well as password- and IP-authenticated access for individual users or entire organizationsMobile responsive design supportFull-text searching including relevancy ranking and linking to specific pages in search and social sharingSupport for ARL's digital accessibility mandates After extensive testing, including an extended publi…