Skip to main content

Posts

Showing posts from January, 2014

Case Study: Small Medical Publisher Proves You Don't Have to Be Big to Sell Direct

"We were most comfortable with Tizra because of their personal approach. As a small company, we wanted a close relationship with a company that provides the same level of support we deliver to our customers."  -- Curtis R. Vouwie, President and Publisher, OEM Health Information, Inc.
OEM Health Information, Inc. is a small company with an outsized presence in its field.  They have been publishing books on occupational and environmental health topics for over thirty years, and their books are relied on by doctors and nurses who need to be able to access information in a wide range of settings, and have no time for tech hassles.  "We needed an ebook solution that provided simple, reliable access from the clinic or from the road," says President and Publisher Curtis Vouwie.

With a small staff, Vouwie knew he needed outside help in choosing the right digital publishing platform.  He partnered with Laura Fillmore at Open Book Systems (OBS), a publishing services company …

Meet us at Digital Book World, Jan 13-15

It's a sign of the times that this will be the first year Tizra exhibits at the Digital Book World Conference, now in its fifth year in New York City.  Traditionally, DBW has been all about trade publishing, and trade publishing has been all about selling through traditional retail channels, i.e., bookstores increasingly dominated by Amazon.

Tizra, on the other hand, has long been the choice of publishers who want to reach their readers directly.  Some because they feel that reader communities are the lifeblood of their business.  Others because they want to build their own brands.  Others because they don't want to put more than 30% of their revenue into someone else's pockets...particularly if that someone's long-term interests aren't necessarily aligned with theirs.

So why are we exhibiting this year?  Partly because the Tools of Change Conference, which we've attended since 2007, is no longer being held.  But also because there are signs that trade publish…