Case Study: Gibbs Smith Moves to Digital Publishing in Record Time

Gibbs Smith Education site on Tizra

Gibbs Smith Education a publisher specializing secondary school social studies textbooks, needed to find a way to move to digital publishing quickly to meet the requirements of school districts, while ensuring they met the curriculum standards set by each state.  


“We needed to meet the needs of schools who want the option of print or digital,” said education sales and marketing director Corine Sayler. “We knew schools were not buying as many printed texts as they used to.”


As a company that prides itself on Pulitzer nominated authors and meticulous attention to grade level-appropriate content, Gibbs Smith wanted to move to digital publishing in a way that preserved the levels of quality editorial and graphic design that had been so successful in print. Gibbs Smith also recognized that selling material in a digital format would open up new sales opportunities and revenue models, and was determined that any digital effort should be carried out on their own terms and to their own standards, to maintain control over their content and audience relationships.


But with a thinly stretched staff, the risk of developing ebook publishing software in house was too high so they began a search for a digital publishing platform partner. Tizra was the platform of choice based on factors including:

  • Tizra’s ability to achieve the digital transition quickly
  • Gibbs Smith’s ability to maintain direct control over development, both before and after launch
  • Tizra’s proven track record of successful deployments


“Tizra helped us transition to digital content in a timeframe others said was ludicrous,” stated Sayler. “Tizra never said no, they were flexible, adaptable and responded positively to our needs.”


In a matter of months, Gibbs Smith went from a print-centered company to one with a vital and growing new digital product line, which is every bit as much a part of their identity and mission as the books they’ve been publishing for 40 years.


To learn more, read the entire Gibbs Smith case study here.

Are you looking to move to digital publishing? Let us show you how Tizra can help.  

Tizra's Mobile Publishing Software Helps You Tap the Fast-Growing Mobile Audience with Responsive Templates

We are happy to report that Tizra’s mobile publishing software now offers responsive design templates for publishers who want to get started quickly with a standardized site design, yet also want to support the wide variety of devices their audience is using to search for, purchase, and consume content.

Combined with the mobile reading interfaces which Tizra has had in place for more than a year, the new templates enable publishers to create a fully mobile optimized user experience with no design customization.


Why Is This Important?


In the three short years since tablets first came on the market in 2010 with the introduction of the first-generation iPad, their popularity has grown to the point that now one third of American adults now own a tablet computer (Pew Research.) During the same time, we have seen the introduction of scores of smartphones, with smartphone penetration surpassing 59 percent, with 141 million U.S. owned smartphones (comScore.)

Tablet ownership chart

According to research presented by Goodreads at O’Reilly’s Tools of Change conference earlier this year, 37 percent of those smartphone owners surveyed read on their device, while 86 percent of tablet owners read on their device. With all this content being consumed over so many devices, how is a publisher to keep up with all the devices, operating systems, and screen sizes?

The answer is mobile responsive design.  With responsive websites, the layout and content adapts automatically based on the size of the screen it is being viewed on, including desktops, laptops, tablets and smartphones. By adapting both the layout and what content is shown, depending on the device, publishers are able to provide their audience with a better user experience.

Tizra’s Mobile Responsive Design Templates

Tizra Publisher now offers website templates that utilize mobile responsive design to deliver a great user experience across a wide range of devices.  These templates have been extensively cross-platform tested to ensure a superb user experience.  Each template contains all the components necessary to create a complete publication website.  Using Tizra’s mobile responsive design templates essentially future-proofs your site against the continuously changing technology landscape of new devices, operating systems, and formats -- allowing you to focus on your core competency, your content.

At Tizra, we are committed to helping publishers go digital faster, and with greater control over your brand, audience and content.  Mobile responsive design is one critical checkbox on the list of features that make the Tizra platform the choice of leading publishers.