Continuing the Sisyphean task of trying to blog as fast as Tizra is upgraded, today's Feature Frenzy covers the new Sampling License, which as the name suggests, makes it much easier to give away precisely those chunks of content that advance your marketing mission...while keeping the rest behind the paywall or otherwise off limits.
The sampling license is ideal for promotional strategies like...
- Using one content format to promote another — Say you want users to have free access to a web-only version of your content, but to charge them for the convenience of a version they can download, print, or load into their iPad or other ereader. Or maybe you want to charge for video, or other multimedia extras.
- Metered paywall — Gives users free rein to sample whatever parts of your content interest them, but limits the total number of pages they can view. With the Sampling License, you can achieve an effect similar to what publications like the The New York Times are planning (presumably on much more expensive software than Tizra!).
- Pages 1-X free — Similar to the way the Transportation Research Board is giving away the first two pages of each of the thousands of technical papers they're distributing on Tizra, since those just contain summary information that helps promote the content.
|Sampling License controls let users specify page ranges, date ranges, content formats and number or page views to be included in the sample.|
Then click "create" and you're done. The terms are immediately applied to all the content within the collection. Much faster than managing your samples one document or document excerpt at a time!
Other Sampling Strategies: Lead Generation
|Generating leads with free content downloads.|
|Setting an Offer to Free.|
In many cases, letting prospective buyers leaf through selected parts of a document, like the introduction or foreword, is the best way to help them decide if they want to buy. That's why MIT Press gives away the front matter of books like Bandwagon Effects in High Technology Industries on their Tizra-hosted CISnet site.
|Excerpt controls let Tizra customers like MIT Press give away specific sections of books (or sell them).|
|Creating an Excerpt from a ToC entry.|