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Showing posts from February, 2011

Feature Frenzy #2: Giving It Away (Strategically) with Sampling Licenses

Continuing the Sisyphean task of trying to blog as fast as Tizra is upgraded, today's Feature Frenzy covers the new Sampling License, which as the name suggests, makes it much easier to give away precisely those chunks of content that advance your marketing mission...while keeping the rest behind the paywall or otherwise off limits.

The sampling license is ideal for promotional strategies like...

Using one content format to promote another — Say you want users to have free access to a web-only version of your content, but to charge them for the convenience of a version they can download, print, or load into their iPad or other ereader.  Or maybe you want to charge for video, or other multimedia extras.Metered paywall — Gives users free rein to sample whatever parts of your content interest them, but limits the total number of pages they can view.  With the Sampling License, you can achieve an effect similar to what publications like the The New York Times are planning (presumably o…

Sites that Speak Volumes: Recent Launches by Consumer Reports, TRB, Davis & Columbia

Already, it's clear 2011 is going to be different.  Holiday shoppers gorged on ereaders, iPads and smart phones.  And after years of talk, digital content sales are actually skyrocketing the way the pundits said they would.

We're seeing the results in a whole new level of action and ambition from our customers.  They're pushing beyond ebooks to create digital destinations that combine anything from conference video to consumer editorial to classroom PowerPoint slides.

As you'll see below, the sites speak for  themselves.  Our customers are building their brands and achieving their goals, while teaching us new things every day!

Consumer Reports

http://www.healthspecialreports.org Consumer Reports Health was looking for a way to market a series of downloadable reports providing in-depth, unbiased information.  Working with Tizra, they succeeded in launching a custom-tailored e-commerce portal within weeks.  Tizra provided design and production services, so Consumer Reports…

Customer Coolness: Selling Ebooks by the Chapter, Download & Web Subscription All at Once

Sometimes a customer uses our software so well all we can do is gape and point.  (Actually, it's been happening quite a lot lately.)  Example: The way Columbia University Press has neatly exploited Tizra features to turn simple PDF files into a whole range of ebook products, including...
Web-only subscriptions of various durations.Full book download/web combos.Single chapter download/web combos. A reader who just wants to answer quick questions about, say, how the concept of Strategic Innovation applies to Bill Gates, could just buy a chapter and browse it immediately online.  Someone with a deep interest in the topic could buy the right to download the whole book, load it into their ereader and take it with them on the road.

Tizra's supported these kinds of options—and a lot of others—for some time, but it takes design and copywriting flare to present them in ways users can quickly make sense of.  We think the paywall page below does it really nicely.
Tizra's dynamic offer…