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Showing posts from July, 2007

Aggregations are dead! Long live the one true aggregation

This is a bit of a hormone-supplemented blog post, but I hope the length is worth it. We spend a lot of time pitching to potential investors. You need faith in your idea, and an ego of steel, because they're usually critical. I find it helps to think about all the great companies that barely got funded, were rejected by everyone, etc. That's nice for confidence, but you also need to think hard about every objection; they've dealt with a lot more business plans (certainly than I have, probably than you have, too). So once I've cheered myself up, I try to follow up on my "they just don't get it" boosterism and look to see if it's me that just doesn't get it. This note is inspired by some criticism that I don't believe, even after thinking about it. One prospect didn't like Tizra's business model of helping publishers sell their own stuff; he prefers to create or license large aggregations of data. "Aggregations mean real value and re…